Digital asset management (DAM) provides centralized storage, organization, and controlled access to digital assets like documents, images, and videos. DAM improves productivity by seamlessly integrating with existing tools to easily store and retrieve assets. It increases efficiency by providing effective search and allowing reuse of assets. DAM also offers secure access control and version control of assets. Additionally, DAM provides analytics on asset usage to understand performance. Implementing DAM allows organizations to organize digital assets for easy access and increase ROI by focusing on strategic operations.

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BENEFITS OF IMPLEMENTING
DIGITAL ASSET MANAGEMENT

2. Benefits of Implementing Digital Asset Management:
Digital Asset Management (DAM) has been helping industries, like
manufacturing, education, healthcare, beauty, etc. in optimizing their processes
for product management, marketing, creative workflows and many other digital
routines with extensive digital asset organization.
It also enables creative workflow automation, archival and backups, usage
tracking, e-commerce and more.
But before we discuss how implementing Digital Asset Management benefits an
enterprise, let us first understand what the terms Digital Asset and Digital Asset
Management mean:
A Digital Asset is any text or media that is formatted into a binary source and
includes the right to use it. These are categorized into textual content (which
includes documents, presentations, etc.) and media assets (which includes
images, videos, etc.).
Digital asset management (DAM) includes storing, organizing, finding,
retrieving and sharing of digital assets from a centralized digital library which
provides controlled access to peers, employees, clients, contractors and other
key stakeholders of the organization.
Here are the top 5 benefits of implementing Digital Asset Management:
Improves Productivity: Digital Asset Management solutions can be integrated
seamlessly with the tools already deployed within the organization which helps
the companies to store and retrieve different types of media. This resolves
content retrieval issues and improves enterprise productivity.
Increases Efficiency: Digital asset management software can provide companies
with an effective search function that reduces the time spent in searching for a
particular information. It also allows employees to use, reuse, and edit digital
assets within the application which improves the operational efficiency.
Secure and Controlled Access: The Digital Asset Management software acts as
a secured, single point access to all digital assets of an enterprise. The data is
stored securely in the central repository of the companies and the companies

3. can efficiently control employee permissions and access levels regarding the
digital assets.
Version Control: With regular updates, it becomes difficult to track the latest
versions of a digital asset. A Digital Asset Management solution automatically
presents only the latest version of a digital asset to its users thereby
strengthening version control.
Digital Asset Analytics: With the help of Digital Asset Management, an
enterprise can get insights into the performance of each digital asset. They allow
the users to see who is using an asset, where are they being published, and who
is uploading assets into the DAM. The users can also find out more about what
assets are being deleted, downloaded, viewed, shared and re-purposed.
Simply put, Digital Asset Management (DAM) allows you to organise your
company’s digital assets in a way that makes them quick-to-find and easy to
access. By implementing a proper DAM strategy, organizations will be able to
increase their ROI and further improve their bottom line by focusing on
important strategic business operations.