Digital Asset Management. What is it and why do it?

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Keynote presentation for Digital Asset Management for Museums:
Conference by UK Collections Trust, 27 November 2013

Explores the user context of digital and how proliferation of digital devices and services changes user expectation of museum services. Looks at digital assets from collections and other sources and how making data portable allows flexibility and responsiveness in an unpredictable development climate.

Published in: Business, Education, Technology

Digital Asset Management. What is it and why do it?

  1. 1. Andrew Lewis Digital Asset Management What is it and why do it? Digital Asset Management for Museums Collections Trust, 27 November 2013 Victoria and Albert Museum
  2. 2. Digital is everywhere
  3. 3. Let’s talk about computers
  4. 4. Mobile internet devices will outnumber the global human population by the end of 2013 CISCO. Visual Networking Index: Global Mobile Data Traffic Forecast Update 2012–2017. (published February 2013)
  5. 5. £25
  6. 6. Your phone can talk with the walls
  7. 7. More than half of UK adults own a smartphone Just over half (53%) of all UK adults are regular media multitaskers i.e. they use other web devices while watching TV weekly or more often Tablet owners significantly more likely than average to multi-task with other media while watching TV (81%) OFCOM. Communications Market Report 2013. (published August 2013)
  8. 8. £20
  9. 9. Society is to blame
  10. 10. It’s all about…
  11. 11. Visitors Audiences Users Customers Stakeholders Whatever…
  12. 12. Give people what they want
  13. 13. What people want is changed by technology Good Good enough
  14. 14. + Good Good enough
  15. 15. + Good enough + Better
  16. 16. Unpredictable Unpredictable and simple Simple Unpredictable and complex We are here :) Predictable and simple Complex Predictable but complex Predictable
  17. 17. How to cope
  18. 18. Digital Asset Management Workflow
  19. 19. Objects Tools + Knowledge standards Records Storage Security
  20. 20. Objects Tools + Knowledge standards Records Secure Storage Connectivity
  21. 21. Media assets Learning resources Events Collection object records Staff knowledge Shop products Customer behaviour data
  22. 22. For many people , this is good enough web access (e.g quickly on the sofa) DISRUPTION RISK
  23. 23. data data Data engine Web API = portable data
  24. 24. Web connectivity makes your data portable For efficiency and responsiveness to the chaos of consumer digital change
  25. 25. Unpredictable Unpredictable and simple Simple Unpredictable and complex We are here :) Web connectivity Predictable and simple Complex Predictable but complex Predictable
  26. 26. What are we talking about?
  27. 27. Object records Every fact Event records Shop records Photos Conservation records HR records Any Records User records Whatever… Video Patterns of behaviour in data What are digital assets
  28. 28. The nature of blog traffic Blog A Blog B Blog C Blog D Blog E A+B+D+D+E
  29. 29. Blog posts as reusable digital assets The Network Artist in Residence Learning Poster collection V&A Network Engraved ornament Research
  30. 30. Mobile STC Furniture gallery digital label Search the Collections (STC) Website auto-display module Digital map One chair. One authoritative digital asset. At least five uses
  31. 31. Collection data fed via web API V&A Digital Map – optimised for enjoyable discovery on a tablet
  32. 32. Event data fed via web API V&A Digital Map – optimised for enjoyable discovery on a tablet
  33. 33. One digital asset updates all information
  34. 34. Digital assets From Web content system Digital assets From Vimeo.com Digital assets From Blog database Digital assets From Shop database Digital assets From Collection records
  35. 35. Spot the digital asset
  36. 36. How do people navigate on your site
  37. 37. User’s interests get typed here… User data = digital asset
  38. 38. maiolica
  39. 39. Digital assets From Web content system Digital assets From Collection records Digital assets From Shop database Automated interests suggestion based on digital asset classification Digital assets From Event database
  40. 40. 40% of online shop income generated by website referrals
  41. 41. Visitor information for mobile users If it’s worth writing, publish it
  42. 42. Forget Likes You have access to very rich digital assets about your Facebook visitors Their friends, connections, interests, mobile devices they use
  43. 43. Do you know all the assets you have? Do you look after them nicely? Are you making them portable? Are you using web connectivity? Managing digital assets
  44. 44. Email attachments vs collaborative space Documents on drives vs databases Counting likes vs analysing user data On-site video vs syndicated video Uploading to spaces vs open data via API Managing digital assets
  45. 45. Andrew Lewis linkd.in/andrewlewis twitter.com/rosemarybeetle This presentation is available NOW here: slideshare.net/AndrewLVandA More free stuff on the V&A Digital Media blog: www.vam.ac.uk/digitalmedia Thank you Victoria and Albert Museum

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