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By
Dr. H.S. ABZAL BASHA, M.B.A., Ph.D., L.L.B.
Assistant Professor,
Department of Management Studies,
G. Pullaiah College of Engineering & Technology,
Kurnool.
B2B E-Commerce Models
UNIT-2
Transactions between two or more businesses
conducted electronically over a Computer Network
rather than between a business and a customer
What is ???
© drafzalma@gpcet.ac.in 2
The Basic Supply Chain
Raw Materials
© drafzalma@gpcet.ac.in 3
Manufacturing Wholesalers Retails Consumer
Transportation
& Logistics
Transportation
& Logistics
Transportation
& Logistics
B2B vs. B2C E-Commerce
Raw Materials Manufacturing Wholesalers Retails
Consumer
Market
Chains
Government Transportation Communications Banks
Intermediaries
B2C
E-commerce
B2B E-commerce
Business Business
B2B
Business Consumer
B2C
© drafzalma@gpcet.ac.in 4
Suppliers Buyers
Models of B2B EC
Supplier
oriented
Customer
oriented
Intermediary
oriented
Virtual
corporation
Networking
between HQ
and Sub.
Online
services to
business
Depending on who control
market place
Other important business
models
© drafzalma@gpcet.ac.in 5
Supplier – Oriented
Marketplace
Individual consumers and business buyers use the same
supplier-provided marketplace
B2C E-commerce
Consumers
B2B E-Commerce
Business
Customers
Supplier’s
Products Catalog
Customer’s
OrderInformation
Supplier’s
Electronic Mall
© drafzalma@gpcet.ac.in 6
Buyer 1
Buyer 3
Buyer 2
Supplier-oriented
Marketplace
Supplier
© drafzalma@gpcet.ac.in 7
© drafzalma@gpcet.ac.in 8
© drafzalma@gpcet.ac.in 9
© drafzalma@gpcet.ac.in 10
© drafzalma@gpcet.ac.in 11
© drafzalma@gpcet.ac.in 12
Buyer – Oriented
Marketplace
Buyer opens a market on its
own server and invites
potential suppliers to bid on
RFQs
Offer opportunity to
committed suppliers
BUT as the number of such
sites increase, only very big
buyers can afford to fully
utilize this approach
OVERCOME with the aid of
software agents
Business
Suppliers
Buyer’s
Products
Catalog, RFQ
Suppliers’
Bids, Information
Buyer’s
Electronic Mall
© drafzalma@gpcet.ac.in 13
Buyer-oriented
Marketplace
Supplier 1
Supplier 3
Supplier 2
Buyer
© drafzalma@gpcet.ac.in 14
© drafzalma@gpcet.ac.in 15
Intermediary – Oriented
Marketplace
Establish an electronic intermediary company, which is Similar
to an intermediary-based B2C mall; bring buyers and suppliers
(bidders) to one place
The corporate information systems need tight coupling with the
intermediary electronic mall
Business
Customers
Business
Suppliers
Shared
Products Catalogs
Supplier’s
Product Information
Intermediary’s
Electronic Mall
Customer’s
Order Information
© drafzalma@gpcet.ac.in 16
Supplier 1
Supplier 3
Supplier 2
Buyer 1
Buyer 3
Buyer 2 Third Party
Intermediary-oriented
Marketplace
© drafzalma@gpcet.ac.in 17
© drafzalma@gpcet.ac.in 18
© drafzalma@gpcet.ac.in 19
© drafzalma@gpcet.ac.in 20
© drafzalma@gpcet.ac.in 21
© drafzalma@gpcet.ac.in 22
© drafzalma@gpcet.ac.in 23
Supplier 1
Supplier 3
Supplier 2
Buyer-oriented Marketplace
Buyer
Buyer 1
Buyer 3
Buyer 2
Supplier-oriented Marketplace
Supplier
Supplier 1
Supplier 3
Supplier 2
Buyer 1
Buyer 3
Buyer 2
Intermediary-oriented Marketplace
Third Party
© drafzalma@gpcet.ac.in 24
Summary
Other Important
Business Models
© drafzalma@gpcet.ac.in 25
Virtual Corporation:
Networking Between Business Partners
A virtual corporation is an organization composed of
several business partners sharing costs and resources
for the purpose of producing a product or service.
© drafzalma@gpcet.ac.in 26
The major goals that VCs pursue are:
Excellence: Each partner brings its core
competence,so an all-star winning teams is created.
Utilization: Resources of the business partners are
frequently underutilized.A VC can utilize them more
profitably.
Opportunism: A VC can find and meet market
opportunity better than an individual company.
© drafzalma@gpcet.ac.in 27
© drafzalma@gpcet.ac.in 28
© drafzalma@gpcet.ac.in 29
© drafzalma@gpcet.ac.in 30
© drafzalma@gpcet.ac.in 31
© drafzalma@gpcet.ac.in 32
Networking Between
Headquaters and Subsidiaries
The B2B EC platform can help the communication and
collaboration between headquarters and susidiaries
or franchiser and franchise by providing e-mail,
message boards and chat rooms and online corporate
data access around the globe no matter what the time
zone is.
© drafzalma@gpcet.ac.in 33
© drafzalma@gpcet.ac.in 34
© drafzalma@gpcet.ac.in 35
© drafzalma@gpcet.ac.in 36
Online Services
To Business
© drafzalma@gpcet.ac.in 37
© drafzalma@gpcet.ac.in 38
 Travel and tourism services
Many large corporations have special discounts
arranged with travel agents
To further reduce costs, companies can make
special arrangements that enable employees to
plan and book their own trip online
© drafzalma@gpcet.ac.in 39
© drafzalma@gpcet.ac.in 40
© drafzalma@gpcet.ac.in 41
 Real estate
 Since business real estate investment can be very
critical, the Web site cannot replace the existing
agents
 Instead, the Web site helps in finding the right
agents
© drafzalma@gpcet.ac.in 42
© drafzalma@gpcet.ac.in 43
 Electronic payments
Firm banking on the Internet is an
economical way of making business payments
The EFT using financial EDI on the Internet is
the most popular method business uses.
The payment transaction cost on the
Internet is cheaper than that of any other
alternatives.
© drafzalma@gpcet.ac.in 44
 Online stock trading
 Corporations are important stock investors.
Online trading fees is very low and fixed,
regardless of the trading amount, the online trading
brokerage service is a very attractive option to
business investors…
© drafzalma@gpcet.ac.in 45
© drafzalma@gpcet.ac.in 46
 Electronic auction to business bidders
Some electronic auctions are open only to
dealers , for instance, used cars and
foreclosed real estate sold by the
government.
The comprehensive list of auction sites is
availabe at www.usaweb.com/auction.html.
© drafzalma@gpcet.ac.in 47
© drafzalma@gpcet.ac.in 48
© drafzalma@gpcet.ac.in 49
 Online publishing and education
Online publising is not the monopolistic asset of
business.
The on-demand electronic education program
can provide a useful training opportunity for busy
employees.
© drafzalma@gpcet.ac.in 50
© drafzalma@gpcet.ac.in 51
 Online loan and capital makers
Business loans can be syndicated online
from the lending companies.
Moreover,some sites, like www.garage.com ,
provide information about venture capital.
© drafzalma@gpcet.ac.in 52
© drafzalma@gpcet.ac.in 53
 Other online services
Business is the major user of online consulting,
legal advice, health care, delivery requests,
electronic stamping, escrowing and so forth.
© drafzalma@gpcet.ac.in 54

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