Social media strategy and growth hacking

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How to establish a social media strategy. How to use facebook and twitter to your advantage Free tools to automate your campaign. Useful tips for better reach

Marketing

Social media strategy and growth
hacking

(You should be able to answer the following questions)
What are they looking for?
Which platform?
What editorial strategy?
Define your audience

1. What is a success
2. KPI
3. Efficiency of your campaign
Define your goals

Twitter influencers
“The true power of Twitter is not to reach
your own followers, but to reach the
followers of influencers in your market.”*
* "La vraie puissance de Twitter n’est pas d’atteindre vos propres followers, mais d’atteindre
les follower d’influenceurs dans votre marché."

How to reach influencers?
- @Mention
- RT // Share
- Guest post
- Answer a problem that they might have
- Write about about their tweet

Twitter list
- Organise your followers
- Engage with them
- IFTTT

Facebook video
When sharing Youtube link
When sharing video on FB

Facebook power editor
www.facebook.com/ads/manage/powereditor

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Social media strategy and growth hacking

1. Social media strategy and growth hacking

2. (You should be able to answer the following questions) What are they looking for? Which platform? What editorial strategy? Define your audience

3. 1. What is a success 2. KPI 3. Efficiency of your campaign Define your goals

4. Définir ses Objectif

5. Free tools 1. IFTTT 2. Buffer

6. Put the internet to work for YOU

10.

11. Twitter

12. Increase Twitter #followers

13. Twitter follower competitors

14. Twitter influencers “The true power of Twitter is not to reach your own followers, but to reach the followers of influencers in your market.”* * "La vraie puissance de Twitter n’est pas d’atteindre vos propres followers, mais d’atteindre les follower d’influenceurs dans votre marché."

15. How to reach influencers? - @Mention - RT // Share - Guest post - Answer a problem that they might have - Write about about their tweet

16. Twitter list - Organise your followers - Engage with them - IFTTT

17. Twitter list

24. Twitter cards Maximum visibility

25. Facebook

26. Facebook video When sharing Youtube link When sharing video on FB