Global Head of Product Design at Helpling - Keynote Slides Mobile Moments 2016

1. MOBILE
MOMENTS
TWENTY
SIXTEEN

2. Gearóid
gearoid.io • @gearoidorourke Mobile Moments 2016
“Like ‘erode’ with a ‘G’ out front”

3. @gearoidorourke
www.gearoid.io
gearoid.io • @gearoidorourke Mobile Moments 2016

4. ✔ Newspapers
✔ Events
✔ Brands
✔ Digital products
gearoid.io • @gearoidorourke Mobile Moments 2016

5. Global Head of Product
Design @ helpling.com
& hassle.com
gearoid.io • @gearoidorourke Mobile Moments 2016

6. 1. Status quo
2. How did we get here?
3. Conversational UI
gearoid.io • @gearoidorourke Mobile Moments 2016

7. Status quo: An online
marketplace for cleaners
gearoid.io • @gearoidorourke Mobile Moments 2016

8. THREEgearoid.io • @gearoidorourke Mobile Moments 2016

9. TWOgearoid.io • @gearoidorourke Mobile Moments 2016

10. ONEgearoid.io • @gearoidorourke Mobile Moments 2016

11. IMAGES OF APPS TO COME

12. Like many young
startups things grew
organically rather than
deliberately
gearoid.io • @gearoidorourke Mobile Moments 2016

13. And I asked myself,
how did I (we) get here?
gearoid.io • @gearoidorourke Mobile Moments 2016

14. What we told
ourselves…
gearoid.io • @gearoidorourke Mobile Moments 2016

15. gearoid.io • @gearoidorourke Mobile Moments 2016
“Our customers want to
do this from a desktop”

16. gearoid.io • @gearoidorourke Mobile Moments 2016
“It’s not a knee-jerk
purchase so mobile
doesn’t make sense”

17. gearoid.io • @gearoidorourke Mobile Moments 2016
“Our product is naturally
complex, so not really
suited to a mobile app”

18. EXCUSES
EXCUSES
MORE
EXCUSES

19. Then came an after-work
Google Analytics
tutorial…
gearoid.io • @gearoidorourke Mobile Moments 2016

20. NEED EXACT GA STATS

22. So mobile became a
thing
gearoid.io • @gearoidorourke Mobile Moments 2016

23. 1. Big trend towards
mobile
gearoid.io • @gearoidorourke Mobile Moments 2016

24. 2. Customer vs cleaner
gearoid.io • @gearoidorourke Mobile Moments 2016

25. 3. Most-used features
gearoid.io • @gearoidorourke Mobile Moments 2016

26. 5. Closing the OOH loop
gearoid.io • @gearoidorourke Mobile Moments 2016

27. 6. Investor narrative*
gearoid.io • @gearoidorourke Mobile Moments 2016

28. Hybrid app, html, css,
(lots of) js and trigger.io
gearoid.io • @gearoidorourke Mobile Moments 2016

29. WHY?gearoid.io • @gearoidorourke Mobile Moments 2016

30. PROgearoid.io • @gearoidorourke Mobile Moments 2016

31. 1. Existing team abilities
2. Fast to dev
3. Remote updates
4. A “cheap” test
5. Something > nothing
gearoid.io • @gearoidorourke Mobile Moments 2016

32. CONgearoid.io • @gearoidorourke Mobile Moments 2016

33. gearoid.io • @gearoidorourke Mobile Moments 2016
1. Trigger.io limitations
2. Didn’t “feel” native
3. Needs the web
4. 1-2-1 mapping of features
5. Devs hated the code

34. Did it work?
gearoid.io • @gearoidorourke Mobile Moments 2016

35. Yes*, for cleaners
gearoid.io • @gearoidorourke Mobile Moments 2016

36. No*, for customers
gearoid.io • @gearoidorourke Mobile Moments 2016

37. WHY?gearoid.io • @gearoidorourke Mobile Moments 2016

38. Calls + messages were
still easier. Not enough
added value to justify
using it.
gearoid.io • @gearoidorourke Mobile Moments 2016

39. So what next?
gearoid.io • @gearoidorourke Mobile Moments 2016

40. TRENDgearoid.io • @gearoidorourke Mobile Moments 2016

41. “Conversational UI”
gearoid.io • @gearoidorourke Mobile Moments 2016

42. Interactions based on
intelligent, structured
conversations
gearoid.io • @gearoidorourke Mobile Moments 2016

43. QZ screenshot
gearoid.io • @gearoidorourke Mobile Moments 2016

44. Tictail
gearoid.io • @gearoidorourke Mobile Moments 2016

45. Hey google, siri
gearoid.io • @gearoidorourke Mobile Moments 2016

46. QZ screenshot
gearoid.io • @gearoidorourke Mobile Moments 2016

47. “Hey Gina, can we
move Tuesday’s
booking to 9am instead
of 10am?”
gearoid.io • @gearoidorourke Mobile Moments 2016

48. “Sure thing.
Just click below to
confirm the change.”
gearoid.io • @gearoidorourke Mobile Moments 2016
“Hey Gina, can we move
Tuesday’s booking to 9am
instead of 10am?”
gearoid.io • @gearoidorourke Mobile Moments 2016

49. “Sure thing.
Just click below to
confirm the change.”
gearoid.io • @gearoidorourke Mobile Moments 2016
“Hey Gina, can we move
Tuesday’s booking to 9am
instead of 10am?”
Your booking has been
rescheduled to 9am on
Tuesday — Hassle.com

50. Looking at existing
behaviours: enhance
and enable — don’t force
change for its own sake
gearoid.io • @gearoidorourke Mobile Moments 2016

51. THANKSgearoid.io • @gearoidorourke Mobile Moments 2016

52. @gearoidorourke
www.gearoid.io
gearoid.io • @gearoidorourke Mobile Moments 2016