Mobile Moments 2016 - Gearóid O'Rourke | Helpling

MOBILE 
MOMENTS 
TWENTY
SIXTEEN

Gearóid
gearoid.io • @gearoidorourke Mobile Moments 2016
“Like ‘erode’ with a ‘G’ out front”

@gearoidorourke
www.gearoid.io

✔ Newspapers
✔ Events
✔ Brands
✔ Digital products

Global Head of Product
Design @ helpling.com  
& hassle.com

1. Status quo
2. How did we get here?
3. Conversational UI

Status quo: An online
marketplace for cleaners

THREEgearoid.io • @gearoidorourke Mobile Moments 2016

TWOgearoid.io • @gearoidorourke Mobile Moments 2016

ONEgearoid.io • @gearoidorourke Mobile Moments 2016

Like many young
startups things grew
organically rather than
deliberately

And I asked myself,  
how did I (we) get here?

What we told
ourselves…

“Our customers want to
do this from a desktop”

“It’s not a knee-jerk
purchase so mobile
doesn’t make sense”

“Our product is naturally
complex, so not really
suited to a mobile app”

Then came an after-work
Google Analytics
tutorial…

So mobile became a
thing

1. Big trend towards
mobile

2. Customer vs cleaner

3. Most-used features

5. Closing the OOH loop

6. Investor narrative*

Hybrid app, html, css,
(lots of) js and trigger.io

WHY?gearoid.io • @gearoidorourke Mobile Moments 2016

PROgearoid.io • @gearoidorourke Mobile Moments 2016

1. Existing team abilities
2. Fast to dev
3. Remote updates
4. A “cheap” test
5. Something > nothing

CONgearoid.io • @gearoidorourke Mobile Moments 2016

1. Trigger.io limitations
2. Didn’t “feel” native
3. Needs the web
4. 1-2-1 mapping of features
5. Devs hated the code

Did it work?

Yes*, for cleaners

No*, for customers

Calls + messages were
still easier. Not enough
added value to justify
using it.

So what next?

TRENDgearoid.io • @gearoidorourke Mobile Moments 2016

“Conversational UI”

Interactions based on
intelligent, structured
conversations

QZ screenshot

Tictail

Hey google, siri

“Hey Gina, can we
move Tuesday’s
booking to 9am instead
of 10am?”

“Sure thing.
Just click below to
confirm the change.”
“Hey Gina, can we move
Tuesday’s booking to 9am
instead of 10am?”

“Sure thing.
Just click below to
confirm the change.”
“Hey Gina, can we move
Tuesday’s booking to 9am
instead of 10am?”
Your booking has been
rescheduled to 9am on
Tuesday — Hassle.com

Looking at existing
behaviours: enhance
and enable — don’t force
change for its own sake

THANKSgearoid.io • @gearoidorourke Mobile Moments 2016

Mobile Moments 2016 - Gearóid O'Rourke | Helpling

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