LIB300

2. • be clear and consistent
• create a headline to get attention
• set a clear direction for your meeting
• give the audience a reason to listen
Set the theme
• makes it easy for listeners to follow
• use guideposts/signposts
Provide an outline: Open
and close each section with
a clear transition
• wow your audience
• use strong vocabulary
Demonstrate enthusiasm
• make numbers and statistics meaningful
• analogies help connect the dots
Sell and experience

3. • paint a simple picture that doesn’t overwhelm
• fewer points, more visuals
• use video/audio clips, demos, guests, etc.
Make it visual
• identify a memorable moment and build up to it
• excite your audience
Give ‘em a show
• the more you pracitice the better and more effortless
your presentation will appear
Rehearse, Rehearse,
Rehearse
• adding a final point or something extra gives an added
bonus to the audience
One more thing...
Approach your presentation like an event!

4.  Ask a question
 You can ask a rhetorical question or something that involves everyone by
getting them to think about the topic.
 Make sure the audience is prepared for your question.
 If you expect the audience to answer, keep the question simple.
 How many of you in this room were late for work/class today?
 How many of you use English in your daily life?
 Are foreign companies good for our country?

5.  State an impressive fact
 Show a powerful photo or video
 Begin with a shocking, unusual, or impressive fact connected to the
theme of your presentation.
 A powerful or dramatic image could be used in place of or along with
the fact.
It may surprise you to know…
 1/10th of the entire population of Thailand lives in Bangkok
 There are 10.7 million residents in the Thai capital, which is also the
country’s largest city.
 In 2019, the most important export partner of Thailand was the United
States, with a share of 13 % in exports, then China (12), Japan (10) and
Vietnam (5) (O’Neill, 2021)

6.  Tell a story
 Telling a personal story closely connected to the theme of your
presentation is a great way to begin. People usually like to hear
personal stories, which are not too long or try to glorify the narrator
too much.
 "Dear colleagues, before I begin I would like to tell you a short story
about how our company got its name. Don't worry, it's not too long.”

7.  Cite a quotation
 Quotations are much used for presentations and they add a colorful
touch to your personal style.
 Though they may be impressive, quotations do not have much shock-
value and could be forgotten quickly, so they should be used along with
other methods of getting audience attention.
 “A short saying often contains much wisdom.” -Sophocles
 “No culture can live, if it attempts to be exclusive.” -Mahatma Gandhi

8.  Tell a joke
 Jokes are wonderful for relaxing the audience and setting a cheerful
mood. Relaxed audiences tend to be more interactive. This might make
the presenter’s work somewhat easier.
 The joke must be appropriate. People have very different senses of
humor and you have to be very careful with jokes. Think about your
audience and decide if using a joke is the best idea.

9.  Brainstorm ways of getting attention for the topics below.
 Business Communication classes should be reduced from 4 hours to
only 1 hour.
 Thailand should ban fast food chains in order to protect its traditional
culture in the future.
 Online games are causing young people to become more violent.
 People should wait until they are older to get married.

10.  Using signals to focus attention on what you are about to say.
Ok! This is the plan.
This is what we have to do to achieve our goals.
 Using strong words:
Let’s be absolutely clear about this!
It’s essential/imperative to..

11.  Using the full form instead of a contraction:
This is not what we want. (instead of isn’t)
We will succeed. (instead of we’ll)
 Stress key words when speaking:
It’s the price that’s important.
What we want is more security.
It is not only the cost that is a problem: It is also the time.
Emphasizing your point

12. 1. Taking out a patent should be our first step.
2. We should get some advice.
3. Making a profit is important.
4. We need more time.
5. This isn’t the best way to attract investment.
6. It’s a difficult and risky market.
7. We’ve got to find a new manager.
8. I think we’ll have sufficient funds.

13.  Your talk should be clearly structured, and the language you
use should signpost the structure.
 Make clear to the audience where you are in the presentation:
 introduction (The topic I would like to address today is…)
 main points (The first point I would like to make is…)
 transitions (Now that I’ve explained… I will tell you more about…)
 summary (In summary…, To sum up…, Allow me to summarize…)
 conclusion (In conclusion…, I would like to conclude by saying…)

14. Sequence
Addition
Contradiction
Cause and Effect
Examples
Signposting
first, next, then, following this, finally…
in addition, moreover, furthermore, also…
on the other hand, in contrast, but, yet, however,
despite, although, even though…
consequently, as a result, in order to, so that…
For example, For instance, One such case is…

15.  The conclusion is just as important as your
introduction, as it provides a summary for the content
of your presentation.
 Signal that you are coming to the end
 Make a strong final statement
 Summarize the main points
 Give recommendations or speculations
 Thank the audience for listening
 Handle questions effectively

16. 1. You didn’t hear the questions.
2. You didn’t quite understand the
question.
3. You don’t know the answer.
4. It’s a difficult question and you need
time to think.
5. The questioner puts a strong argument
against your point of view.
6. The question isn’t relevant and time is
running out.
a) I’m not sure about that, but I can
find out for you.
b) Sorry. I don’t think we have time
to get into that. Perhaps we can
discuss it later.
c) That’s an interesting question. Let
me think.
d) Sorry, are you asking about?
e) Sorry, I didn’t catch that. Can you
repeat the question please?
f) That’s a good point. However…

17. Presentation:
 Prepare a 2-minute presentation introducing yourself.
 Follow the basic presentation organization.
› Introduction
› Body (3 main points)
› Conclusion
1. Opening/Set the theme
Get the attention
Have a clear transition from one point to another
2. Introduction of the Topic
Emphasize Points
Have a clear transition from one point to another
Use signposting words
Prepare 2-3 slides.