1. SUSAN SIEGEL
susanblaede@gmail.com
615.972.0121
www.linkedin.com/pub/dir/Susan/Siegel
EXECUTIVE SUMMARY
Passionate entrepreneur, leader, visionary, strategist, influencer and advocate, known for
creating and promoting dynamic partnerships, while excelling in healthcare operations,
development, customer service & funding. Respected author, speaker, presenter, and an
impactful board member within Nashville’s civic, business, healthcare, environment & arts
community.
PROFESSIONAL EXPERIENCE
2015-present Co-founder / Partner
The RASA Project | Live Well, LLC, Nashville, TN
- Crafting Business Plan
- Introducing team to mentors & potential investors
- Negotiating consultant contracts – legal, accounting, marketing
- Re-evaluating financial modeling, investors & contributors from
the initial Dohi project of more than 10 years ago
- Leading land search
2013-present Founder / Senior Partner
Blaede Consulting Group, LLC, Nashville, TN
- Strategic Planning
- Market Research Magic
- Focused Business Development
- Effective Fundraising
- Operational Savvy
- Cultures that Deliver
- Teams that Thrive
- Growth, Profitability & Sustainability
- Customer Service Beyond Expectation
2010-2013 CEO / Chief Strategic Officer
Dohi | Be Well, LLC, Nashville, TN
- Created direct Primary Care model concept
- Modeled to adhere to 2014 ACO standards
- Strategically planned for launch/subsequent national expansion
- Oversaw all P&L
- Conducted market research & led team in model validation
- Led overall PR/Marketing Strategic Planning
- Built a sustainable, scalable financial model; profitable in Y3
- Recruited top notch team of executives and professionals

2. - Spearheaded capital raise: $3mm
- Secured suppliers, pricing & contract negotiations
- Orchestrated product/service development
- Led space selection, design & build out
- Engaged design team to drive efficiencies
- Crafted Implementation Plan
- Managed Physician Practice
- Led Business Development
2008-2010 SVP / Product Development
PHS (ASGR), Brentwood, TN
- Led market research & new product development –
- Strategized Request for Proposal construction
- Produced 70-100 RFP responses/year
- Served on Executive Leadership Strategy Team
- Chaired Mortality & Morbidity Committee
- Served on Physician Practice Quality Management &
Marketing/PR Committee
- Created an integrated clinical approach for patient care
- Improved clinical and patient satisfaction outcomes to 97%
- Increased winning proposal ratio
- Implemented strategic Project Management
- Delivered 86% winning proposals
- Drove SharePoint build
- Led CEO Dashboard build
- Appointed Clinical Liaison for medical record build
- Negotiated new Bus Development opportunities
- Produced new revenue >$40mm in 2008; >$100mm in 2009
- Improved client satisfaction scores to just under 100%
2006-2008 SVP / Operations
CHD Meridian (ITRAX), Franklin, TN
- Operated national employer clinics; revenues of > $55 million
- Improved gross margin from previous year from 18 to 19.8%
- Appointed to President’s Strategy Team
- Grew clinics by 200%
- Managed staff of >600 healthcare professionals
- Oversaw national Physician Practice Management
- Led strategy to recruit physicians and NPs
- Chaired Strategic Marketing Committee
- Appointed Clinical Liaison for medical record development
- Orchestrated onsite clinic compliance
- Championed computer program buy
- Negotiated provider packages -
- Closed first rural MD hire in 3 years
- Achieved just under 100% in client and patient satisfaction
- Awarded CEO’s Leadership for 2007 & 2008

3. 2004-2006 Consultant
Matria Healthcare, Inc. (Inverness), Marietta, GA
- Led strategy for neonatal medical model
- Built marketing campaign to attract new relationships
- Orchestrated new product development for neonatal services
- Appointed Clinical Liaison for IT
- Delivered $5 million revenue increase over previous year
2003-2004 Director / Product Development
Healthways, Inc. (HWAY), Nashville, TN (while in grad school)
- Lead analyst of wellness and prevention trends
- Led strategic realignment for overall proactive health
- Led new product development of disease pathways
- Served as clinical lead in technology development
- Created results-driven models to enhance outcomes
1999-2002 VP / Clinical Operations & Financial Services
Paradigm Healthcare (Inverness Medical, IMA), Concord, CA
- Member of Executive Leadership Team
- Led new product development
- Served on Marketing Committee
- Oversaw neonatal care management by MDs, NPs, nurses, etc.
- Ensured hospital and post-discharge neonatal practice standard
of care
- Showed consistent $10 million savings from previous year
1990-1992 Executive Director / her health
Tenet’s Doctors Medical Center, Modesto, CA
- Created concept of first women’s health center for Tenet
- Negotiated key partnerships
- Built and led HR
- Conducted market research, branding, marketing & PR
- Created first Mortality & Morbidity conference for cancer
diagnosis and treatment
- Created STEP INTO THE LIGHT and drew national attention
from keynote speakers like Dr Susan Love, Linda Ellerbee, Dr.
Nancy Snyderman
1985-1999 VARIOUS POSITIONS with increasing responsibility:
Children’s Hospital Oakland, Oakland, CA
Eden Medical Center, Castro Valley, CA
Women’s Health Review, Santa Monica, CA/Marketing Officer
Tenet Health Care, Inc. (THC), Modesto, CA

4. EDUCATION & CERTIFICATIONS
Vanderbilt University – Owen Graduate School of Management, Nashville, TN
Candidate – Masters of Business Administration
Case Western Reserve University – FPB School of Nursing, Cleveland, OH
Bachelor of Science – Nursing
Stephens College, Columbia, MO
Associate of Arts – Journalism
Registered Nurse, BRN California
COMMUNITY LEADERSHIP
Cathedral of the Incarnation, Nashville: 2002-present
Eucharistic Minister
Lector
Parish Council
Room in the Inn
Capital Campaign
Eucharistic Ministry Coordinator
Heart & Soul Benefit for the American Heart Association: 2006-2013
Co-chair
Event & Sponsorship Chair
Event & Sponsorship Chair
Event Chair
Historic Germantown Board of Directors: 2010-2014
Board Member
Board Secretary
Oktoberfest / present
Sponsorship Chair
Marketing Chair
PUP Committee Chair / present
Communications Liaison
Dragon Boat Race Promoter / present
Development Committee / present
Assumption Catholic Church, Germantown: 2011-present
Eucharistic Minister
Lector

5. Cumberland River Compact BOD: 2012-2015
Board Member
Dragon Boat Sponsorship Chair
Marketing Chair
Fundraising Committee / present
Capital Campaign Committee
Nashville Education & Community Access TV Network BOD: 2012-2015
Board Member
Board President Pro-tem
Board Secretary
Fundraising Chair
Fundraising Committee
Neighborhood Resource Center (NRC) BOD: 2015-present
Fundraising Committee / present