Jollibee UAE Social Media Audit

1. SOCIAL MEDIA
AUDIT
Jollibee UAE

2. 2
Where are we today?
128,760 Facebook likes
129,611 Facebook followers
2842 Instagram followers
Combination of photography,
short videos and user-generated
content
Daily
CONTENT STYLE
FREQUENCY OF
POSTS
Halloween campaignCAMPAIGNS
Jollibee UAE

3. What doesn't work?

4. First Impressions – Jollibee UAE’s
Facebook Page
4
- Jollibee UAE has many ‘unhappy’ reviews which does not portray a ‘jolly’ image of the
brand.
- How it could be better? Besides apologizing for the inconvenience, there should be a
tangible reward that should be given to the customers, for example, discount coupons for
these unhappy customers.

5. 5
- The Instagram lacks a consistent theme
How it could be better? We propose following a consistent theme using brand’s elements
First Impressions – Jollibee UAE’s
Instagram Page

6. 6
Current post with no hashtags
Jollibee UAE’s Instagram Page
- Current posts have less hashtags. 20-30 relevant hashtags are suggested for each post.

7. 7
- We propose a combination of more quality photography like ones shown below:
What we could do better

8. 8
- Leveraging Instagram stories for more engagement:
1) User-generated content to increase engagement:
Thursday and Friday:The brand can encourage audience to share posts
using their hashtag #JollibeeUAE and highlight same on the brand’s Instagram
Stories.
Sunday: #Jollibeetips giving simple tips on how to stay happy This can include
everyday lifestyle tips, travel tips etc.
Monday: Instagram polls for contests
What we could do better

9. 9
- Using story highlights for Stories:
The brand can highlight ‘experiences’ of their customers in-store with the help of
highlights
Highlights can be 1) Birthdays/Parties
2) #WeekdayJolli: Highlighting happy moments during weekdays
3) #LittleJolli: Highlighting happy moments with kids involved
What we could do better

10. 10
THANKS!