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Tip 1: Get online and establish a strong and
positive presence.

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Tip 2: Make sure your own accounts are
secure.

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Tip 3: If someone mentions something
positive about you on a site such as Yelp,
reward him or her with a coupon, freebie or a
simple thank you.

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Tip 4: Optimize brand video with your
company name on YouTube, which is widely
considered to be the second largest search
engine.

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Tip 5: Be cautious about your personal
activities, both past and present.

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Tip 6: Connect with the media, which can help
you get positive media exposure."

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Tip 7: Publish Quality Content.

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Tip 8: Create a web presence on all social
media platforms.

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Tip 9: Don’t neglect your social media
accounts.

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Tip 10: Consider your brands and products.

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Tip 11: You need to build out online materials
and social profiles for more than just your
company name.

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Tip 12:Protect individuals reputation
associated with the business.

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Tip 13: Implement authorship where
applicable.

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Tip 14: Use Blog.

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Tip 15: Avoid making controversial
comments in an interview, because your
personal and corporate reputations are
inseparable.

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Tip 16: Don’t bring your private life into the
online world, for example posting personal
tweets, as your offline and online worlds are
one and the same.

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Tip 17: Deal with the underlying cause of
problems instead of concealing or ignoring
them, which could show you in a bad light.