Ideas for TGI Fridays Big AF burger video campaign

1. CLIENT
PROJECT
TASK
DATE
TGI FRIDAYS
BIG AF BURGER
VIDEO AD CAMPAIGN
OCTOBER 12

2. A tornado of flavors
Concept: Lady is sitting down well
groomed, served the burger and she then she
is blown away.

3. BIG AF
Concept: A man takes a bite of the Big AF
burger and ends up brace across his jaw.

4. BIG AF
Video 1: Shows a man’s mouth becoming
enlarged while eating the monster burgers.
Video 2: Shows woman’s mouth becoming
enlarged as the waiter is approaching.

5. BIG AF
Concept: Slow motion and close up of a
measuring tape measuring a big AF burger.

6. Bring out the monster in you
Concept: A hungry man eating the burger
savagely.

7. Bring out the
monster in you
Concept: Shows a lady with stellar
makeup which gets extremely smudged
after eating the burger

8. Strong enough?
Concept: Shows a gym freak trying to
hold the burger with one hand but instead
has to use both of his hands

9. Unleash your inner
warrior
Concept: Shows a nice kid sweetly eating
the burger, as someone approaches turns
into a ‘warrior’ to protect his burger.

10. How big is your bite?
Activation idea: How big is your bite?
We show multiple people of various
ages/personalities taking biggest bite of the
big AF Burger
Competition: Send us your photo eating Big
AF burger and make it go viral
Hashtag: #TGIFAFBurger