This document outlines a social media and digital activation campaign for SAIS from April to June with the objectives of creating engagement both offline and online. The strategy involves three phases - awareness, acquisition, and advocacy. For the content strategy, various types of engaging content will be posted on social media each day of the week to highlight the school's services, curriculum, teachers, and events. Several digital activations are proposed, including augmented reality science experiments, a digital bouncy castle, a 3D colouring booth, and a cardboard box theater, to immerse students in interactive and educational experiences. Contact information is provided for the digital activation manager and managing partners to discuss potential campaigns.

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Marketing • Events • Production & Model Management • Digital
We make your campaign come alive!

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Social Media and Digital
Activation ideas

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Brand Objective
• To create engagement offline and online through social media and
digital activation campaigns for SAIS from April-June

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Social Media Strategy
AWARENESS
Content Strategy
ACQUISITION
On ground and
digital activations
Social Media and Digital activation Plan
Phase 1 Phase 2
ADVOCACY
Outreach
Program using
parents
Phase 3

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Content Strategy( April-June)
Sunday Monday Tuesday Wednesday Thursday
• Highlight services
and activities of the
school
#SucceedwithSAIS
• Quote
#SucceedwithSAI
S
• Highlight the
American and MOE
curriculum
#SucceedwithSAIS
• Highlight success
stories of teachers
of SAIS
#SucceedwithSAIS
• #ThrowbackThursday Highlight
event from past or generic
content focusing on student
development

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Augmented Reality Science experiments
• Mechanism: The Augmented reality science experiments will use an augmented reality projection system to get kids active
and playing science experiments in the stand.
• The interactive projections of will feature games on topics such as moving molecules and seed germination.
.

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Digital bouncy castle
• Mechanism: This digital bouncy castle will have sensors in various parts of the bouncy castle that glows up when
the kid jumps on it.
• There can be characters projected using the an augmented reality projection system inside the castle.

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3D Colouring booth
• Mechanism: The 3D colouring booth will feature colouring books that cam be coloured using 3D pens.
• Children can take their sketches with them as memorabilia.

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Cardboard Box Theater
• Mechanism: Utilizing a series of cardboard pieces in the kit, we are able to transform the Cardboard Home Cinema with
a single smartphone or tablet to create a movie theater-like experience.
• Students visiting the stand are immersed in short educational movies.

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1501, Concord Tower, Media City, Dubai UAE PO Box 283795 T +971 4 4548684 F +971 4 4548654
Online Marketing • Social Media • Digital Activations • Websites • Apps
www.flcdigital.com
We make your campaign come alive!
Find out what we can do for your brand;
Sowmya Achuthan, Digital Activation Manager
Sowmya@flc-me.com
+971 56-404 5978
Ganesh Iyer, Managing Partner
ganesh@flc-me.com
+971 55-654 3351
Adriana Usvat, Managing Partner
adriana@flc-me.com
+971 55-955 8680
www.flc-me.com