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Sony current event

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Sue Yoon
Business
1 of 6
Sony Introduces Its First Tablet Computers By: Honori and Sue
Sony introduced 1st tablet computer (S1/S2) on Tuesday 26th =operating system: Android (Google) Aim: Have 2nd largest market share in tablet market = Apple (iPad) monopoly in tablet market Since some criticized, differentiated and assured USP from rivals Summary
Advantages Enable to use PlayStation Convenient to access wireless Internet Well-awarness of Sony computer Comfortable size Advantages & Disadvantages Disdvantages ,[object Object]
Latecomer in the tablet market (Dominated by iPad and Galaxy Tab),[object Object]
Sony focus to increase market share = Focus on Product element from 7Ps (Marketing Mix) = Differentiating product from others  Reduce competitive threats Apple= Monopoly in tablet market Relation to Learning - Marketing
Article “Sony Introduces Its First Tablet Computers.” nytimes.com. N.p. 26 Apr. 2011. Web. 28 Apr. 2011. Picture URL http://www.zdnet.co.uk/i/z5/illo/nw/story_graphics/11apr/sony-s1-s2-tablets/s1-s2-tablets-sony-1.jpg Work Cited

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Sony current event

  • 1. Sony Introduces Its First Tablet Computers By: Honori and Sue
  • 2. Sony introduced 1st tablet computer (S1/S2) on Tuesday 26th =operating system: Android (Google) Aim: Have 2nd largest market share in tablet market = Apple (iPad) monopoly in tablet market Since some criticized, differentiated and assured USP from rivals Summary
  • 3.
  • 4.
  • 5. Sony focus to increase market share = Focus on Product element from 7Ps (Marketing Mix) = Differentiating product from others  Reduce competitive threats Apple= Monopoly in tablet market Relation to Learning - Marketing
  • 6. Article “Sony Introduces Its First Tablet Computers.” nytimes.com. N.p. 26 Apr. 2011. Web. 28 Apr. 2011. Picture URL http://www.zdnet.co.uk/i/z5/illo/nw/story_graphics/11apr/sony-s1-s2-tablets/s1-s2-tablets-sony-1.jpg Work Cited