Changing consumer behavior with respect to green marketing

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Changing Consumer Behavior with respect to green marketing

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Changing consumer behavior with respect to green marketing

  1. 1. Topic: “Changing Consumer Behavior with respect to green marketing”
  2. 2. Situation of the study: As environmental concerns have increased, majority of customers prefer to buy greener products. The influence of the green consumer will grow as environmental awareness among consumers spreads and improvements are made to the environmental information available through eco-labeling schemes, consumer groups and consumer guides.
  3. 3. Desired purposed of the study: Both marketers and consumers are becoming increasingly sensitive to the need for switch in to green products and services. While the shift to "green" may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost wise too in the long run.
  4. 4. References that will support this study: Oyewole, P. (2001). Social Costs of Environmental Justice Associated with the Practice of Green Marketing. Journal of Business Ethics, 29(3), Feb, pp. 239-252. Merilänen, S., Moisander, J. & Personen, S. (2000). The Masculine Mindset of Environmental Management and Green Marketing. Business Strategy and the Environment, 9(3), pp. 151-162. Prothero, A. & Fitchett, J.A. (2000). Greening Capitalism: Opportunities for Green Community. Journal of Macromarketing, 20(1), pp. 46-56.
  5. 5. Why this methodology is use to the study: This methodology is use to the study because of:  (a) Thinking broadly about the consumer.  (b) For innovative approach.  (c) For integrate the brands.  (d) For two way communication.  (e) For organizational social responsibility.
  6. 6. Marketing implication of the study:  Environmental problems are still the main concern for the entire world and human beings. Air pollution, greenhouse effects and ecological unbalances, are the main environmental problems that have occurred till now along with the activities of human being. As environmental concerns have increased, majority of customers prefer to buy greener products.
  7. 7. Conclusion:  Environmental and economic concerns are changing the marketplace, customers’ needs are evolving and brand loyalty is being redefined. Companies that integrate green strategies into their product development, operational processes and marketing activities are finding new opportunities for competitive advantage
  8. 8. Thank You

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