Stratagem is a Marketing Consultancy Bureau specialized in Market Research and Strategic Marketing. Based in Qatar, Stratagem operates in all GCC.

1. Inspiring your
FUTURE

2. AGENDA
1. STRATAGEM’S ACTIVITIES
Your Marketing Partner in Qatar
2. CASE STUDIES
web traffic with Google Analytics
3. OUR APPROACH
Driven by Research, Focused on Results
4. OUR EXPERTISE
A “Glocal” Experience

3. AGENDA
1. STRATAGEM’S ACTIVITIES
Your Marketing Partner in Qatar
2. CASE STUDIES
web traffic with Google Analytics
3. OUR APPROACH
Driven by Research, Focused on Results
4. OUR EXPERTISE
A “Glocal” Experience

4. Stratagem is committed in delivering
strategic marketing consulting services in
Qatar & the Middle East.

5. Your Marketing Consultancy Partner in Qatar
A 360 Approach to Your
Marketing Challenges
100%
STRATAGEM IS
100% COMMITTED
TO YOUR BUSINESS
SUCCCESS.
WE PROVIDE THE
STRATEGIC EXPERTISE
NEEDED TO TAKE YOUR
BUSINESS TO THE NEXT
LEVEL

6. Whether you are just starting out or if
you have been in business for years …
… it is ALWAYS A GOOD IDEA TO
STAY UP-TO-DATE WITH YOUR MARKET

7. Explore Your Market
A galaxy of Marketing challenges within
a unique Marketing Strategy System
4
Key Players
Market Sizing impacting your
marketing strategy
Market Expansion Research
Suppliers Customers
Business Feasibility Study
MARKET
Competitive Intelligence
Competitors Environment
Competitors Benchmark

8. Consider Your Employees
Like your Internal
Customers

9. Boost Your Company
A LIFETIME
WARRANTY
CONSIDER YOUR
Workforce
EMPLOYEES LIKE Marketing
Empowerment
YOUR INTERNAL Audit
CUSTOMERS
Internal
Communication
Sales Force
Training

10. BE DISTINCT OR BECOME EXTINCT!
Differentiate Yourselves

11. Valorize Your Products & Services
Positioning, Branding
HOW’S YOUR BRAND DOING? Product Launch
E-Identity & Social Media
BRANDS HAVE BECOME A
CULTURAL PHENOMENON, A Corporate Identity
SHORTHAND FOR EXPRESSING
WHO WE ARE AND WHO WE
Marketing Planning
WANT TO BE.
Price & Distribution Strategies

12. Your efforts should never be wasted,
You need to capture …
High ENERGY Customers

13. Connect With Your Customers
MATCHING YOUR PROFILING THE TOP 20% OF YOUR
CUSTOMERS’ DNA WITH CLIENT BASE WHO REPRESENTS
YOUR BRANDING 80% OF YOUR REVENUES
STRATEGY
CUSTOMERS’S PROFILING
CUSTOMERS’ SATISFACTION 20% 80%
RETENTION & LOYALTY PROGRAMS
CUSTOMER DATABASE MANAGEMENT
CUSTOMER TARGETED COMMUNICATION

14. Connect With Your Customers
50%
Most businesses lose
around 50% of their
customers every 5
years.
WE HELP COMPANY
IMPROVE THE
SATISFACTION AND THE
LOYALTY OF THEIR
CUSTOMERS.

15. AGENDA
1. STRATAGEM’S ACTIVITIES
Your Marketing Partner in Qatar
2. CASE STUDY
web traffic with Google Analytics
3. OUR APPROACH
Driven by Research, Focused on Results
4. OUR EXPERTISE
A “Glocal” Experience

16. Case Study : Analyze web traffic with Google Analytics
How’s Your Website doing?
The Internet Revolution is here and rapidly
maturing, Are you measuring it ?
Google Analytic’s reports help you understand which
parts of your website are performing well, which
pages are most popular so you can create a better
experience for your customers. Google Analytic
monitor your website activity.

17. Case Study : Analyze web traffic with Google Analytics
How’s Your Website doing?
How often people visit each page of your site ?
- By Country
- By Age
- By Gender
How long they stay ?

18. AGENDA
1. STRATAGEM’S ACTIVITIES
Your Marketing Partner in Qatar
2. CASE STUDY
web traffic with Google Analytics
3. OUR APPROACH
Driven by Research, Focused on Results
4. OUR EXPERTISE
A “Glocal” Experience

19. Our Approach - Driven by Research, Focused on Results
Performance Evaluation &
Define Problem & Need Market Assessment
Set Objectives & Goals Define Marketing Objectives
DEFINING
Select Research Methodology YOUR Match Marketing Opportunities
MARKETING
Collect Data STRATEGY Evaluating Marketing Mix
Organize & Analyze Data Strategic Plan Proposal
Strategic Recommendations Strategic Implementation

20. AGENDA
1. OUR ACTIVITIES
Your Marketing Partner in Qatar
2. OUR CASE STUDY
web traffic with Google Analytics
3. OUR APPROACH
Driven by Research, Focused on Results
4. OUR EXPERTISE
A “Glocal” Experience

21. Our Mission:
Be Global… Act Local

22. A Glocal Expertise
Stratagem’s 50/50 Ratio
Industry
A worldwide network of partners
bringing you the international Construction
expertise needed to face your local
Fast Moving Consumer Goods
needs in Qatar
Healthcare
Hospitality
Other

23. Stratagem’s Expertise - Our marketing consultant team
Emma Thomas, Co-President of Stratagem, has a Quantitative Marketing Master’s Degree. She worked for A+A,
as Research Manager, she's been primarily involved in quantitative studies, especially opinion & perception
barometer and market sizing study, specialized in Healthcare, Fast Consuming Goods and Automobile markets
worldwide. Previously she worked with LIZEO, where she held the position of Consumer Intelligence
Manager and developed the research department in partnership with MICHELIN.
Marie Dumond, Co-President of Stratagem, has significant experience in Marketing Management in the Service
industry (banking & investment sector, pharmaceutical sector, advertising agencies). Among her significant
previous positions, Marie Dumond managed marketing research fieldwork including market analysis studies,
product feasibility profiles, and patient satisfaction measurement. Marie Dumond holds a Bachelor of Science
degree in International Business and Marketing from Northeastern University (USA) and Reims Management
School (France).

24. Inspiring your
FUTURE