Qatar airways копия

1,965 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,965
On SlideShare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
58
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Qatar airways копия

  1. 1. Short information:• Founded in November 1993. Commenced operations – January1994.• Originally controlled by the royal family Catari, lately hasbeen “westernized” administrative and financial structures.Parent company – Government of Qatar.• Hub – Doha International Airport.• Company slogan: Taking you more personally (old) & World’s5-star airline.• Qatar Airways operates services across Africa, Central Asia,Europe, Far East, South Asia, Middle East, North America, SouthAmerica and Oceania, and was named Airline of the Year 2012 atthe Skytrax World Airline Awards.• The airline has more than 20,000 staff,with 14,000 people employed directlyand a further 6,000 in its subsidiaries.
  2. 2. Over 100 international destinationsAs of July 2012, Qatar Airways serves 119destinations and Qatar Airways Cargo serves 33(including 26 destinations served by Qatar Airwaysalso) destinations in 66 countriesacross Africa, Asia, Europe, North America, SouthAmerica, and Oceania from its hub at Doha InternationalAirport, making it one of only a handful of airlines tofly to all six inhabited continents.
  3. 3. Qatar Airways First Class cabin
  4. 4. Qatar Airways Business Class cabin
  5. 5. Qatar Airways Economy class cabin
  6. 6. Customer (How I see him) Male Anglican28 Single Higher British education
  7. 7. Customer (How I see him)Middle Oil and gas East industry Salary: Middle ≈ 120000manager $
  8. 8. Customer (How I see him) BlackBerry Audi Q5 Armani2 bedroom MD, THapartment Burberry in rent Lacoste Baldinini Hobbies Set much : store on parties comfort Sociable golf squash
  9. 9. Target audience Age: 25 – 60. Religion: Muslim, Christianity. Nationality: any.International business travellers - 80%.
  10. 10. The commercials on all major global the ads are & regionalsupported with an networks,online contests on including BBC, the airline’s web CNN, Al Jazeera, site & Facebook Sky News & page. Discovery Channel Middle East Europe Africa The Americas Asia Pacific

×