ROCKETROI is top #6 agency in EMEA (2018), leader in PPC optimization and SEM in Southern Europe. Most nominated agency at Google Premier Partner Awards 2018, ROCKETROI consolidates its expertise in retail, lead generation and social ads. Learn how we made it here.

2. 01 about us

3. CASE STUDIES
01 ABOUT US
The digital
partner for
game-changing
Brands.
We empower brands to achieve their growth potential and establish
themselves as market leaders through 360º marketing services.

4. CASE STUDIES
01 ABOUT US
evolve.
Expand.
grow.
2014
2015
2016
2017 2018
2019
The beginnings.
3 friends, one algorithm.
ROCKETROI was born.
Winners of Google Spain
New Business 2015. First
operations in Latin America.
Seal of Excellence by the
European Commission. 3
nominations at the Google
Awards.
Rocketroi as hybrid between
tech and managed services. 3
nominations at the Google
Premier Partner Awards.
Winners of the Mobile Innovation
Award at the Google Premier Partner
Awards. Begins the transformation
into 360 integrated digital agency
with new Analytics department.
Two new departments (SEO,
UX/UI). Italian market launch.
Total rebranding of the company.
A fresh start.
We think big. We move at the speed of progress. We believe
there is always room to evolve, expand and grow beyond
our limits. This is what has driven us until now, and what
keeps fuelling us to move onward and upwards.

5. CASE STUDIES
01 ABOUT US
Rocketroi
In numbers.
100m53%
ROCKET LADIES MANAGED INVESTMENT
Let the numbers speak for us.
+80 28Yrs
ROCKETS AVERAGE AGE

6. CASE STUDIES
01 ABOUT US
We are
rockets,
Driven by
humans.
We are a young and diverse team of overachievers, driven by our
passion for digital marketing and our hunger for growth. We accelerate
our partner’s growth by combining the power of technology, creativity
and data.

7. CASE STUDIES
01 ABOUT US
How
we are.
PASSIONATE
NONCONFORMIST committed
TRANSPARENT
In ROCKETROI we rely on these values to continue growing. We are passionate, we love what
we do. We are transparent, we believe in honesty and communication. We are nonconformist,
we always go one step further. And we are committed, we believe in what we do and always
give it all to make our clients happy.
PASSIONATE
NONCONFORMIST committed
TRANSPARENT

8. CASE STUDIES
01 ABOUT US
spacehub:
an innovative
and versatile
workspace.
A space of innovation, knowledge-sharing and community. Our workspace, but also
our playground. Here we host events, talks, workshops and parties. A space where
we make the impossible possible, everyday.
1.500m2
OFFICES

9. CASE STUDIES
01 ABOUT US
Paid media
Paid Search | Social Ads | Shopping |
Programática & Display | Video | Marketplaces
SEO
Link Building | Local SEO | Youtube SEO |
Content Marketing | SEO audit | WPO
360º services to
power your
growth.
Analytics
Web analytics | CRO | Tag Management |
Dashboards | Conversion attribution
UI/UX
UI/UX Audit | Web design | Graphic design |
Branding | Creativities

10. CASE STUDIES
01 ABOUT US
Our
milestones.
Google Premier Partner Awards 2018 | Mobile Innovation | WINNER
Google Premier Partner Awards 2018 | Display Innovation | Finalist
Google Premier Partner Awards 2018 | Video Innovation | Finalist
Google Premier Partner Awards 2018 | Shopping Innovation | Finalist
Google Premier Partner Awards 2018 | Search Innovation | Finalist
Google Premier Partner Awards 2017 | Mobile Innovation Award | Finalist
Google Premier Partner Awards 2017 | Shopping Innovation Award | Finalist
Google Premier Partner Awards 2017 | Growing Business Online Award | Finalist
Google Premier Partner Awards 2016 | Search Performance Award | Finalist
Google Premier Partner Awards 2016 | Shopping Performance Award | Finalist
Google Premier Partner Awards 2016 | Best Client Performance | Finalist

11. CASE STUDIES
01 ABOUT US

12. 02 background

13. CASE STUDIES
02 BACKGROUND
Laying the
foundations for
the future of travel.
Exoticca was born in Barcelona in 2013. It was founded by Jesús
Rodríguez, who wanted to change the long distance travelling
experience and and lay the foundations for the future of travel. Their
mission is to democratize the large travel industry by making trips that
previously only a minority could afford accessible to everybody.

14. CASE STUDIES
02 BACKGROUND
Exoticca in numbers
EXOTIC DESTINATIONS
AT THE DISTANCE
OF A CLICk.
Exotic destinations
Turnover growth in 3 years Discount they offer in comparison
to traditional agencies
+100
Countries is present
7
575% 30%

15. CASE STUDIES
02 BACKGROUND
Faster and better
growth, increased
market penetration.
Before Exoticca started working with ROCKETROI, the
company’s growth depended exclusively on the traffic and
sales that travel partners drove to their business.
As they’d been growing faster and faster, they needed a
partner like ROCKETROI to help them in their growth process
and market penetration.

16. CASE STUDIES
02 BACKGROUND
Becoming the leading
online provider of long
distance travels at
affordable prices.
High quality lead generation of users that are interested in living a different travel experience:
with this objective in mind, we started our collaboration with Exoticca, which has proved to be
key in advancing towards their ultimate goal: becoming the leading online provider of long
distance travels at affordable prices.

17. 03 RESULTS

18. CASE STUDIES
03 RESULTS
ROCKING THE
DIGITAL LANDSCAPE.
GROWTH CONVERSIONS AND INVESTMENT GROWTH
2018-2019
Conversions Investment growth
+980%
CONVERSIONS
+400%
INVESTMENT GROWTH
From January 2018 to April 2019
February August October December February AprilApril June

19. CASE STUDIES
03 RESULTS
TO INFINITY
AND BEYOND.
EVOLUTION OF CLICKS AND CPA
2018-2019
Clicks CPC
+213%
CLICKS
-53%
CPA
February August October December February AprilApril June

20. CASE STUDIES
03 RESULTS
CHASING NEW
HORIZONS.
6
Thanks to our Search Advertising strategy, Exoticca was
able to reach their market penetration objectives and
enter 6 new markets:
France, Germany, UK, US, Canada and Australia

21. CASE STUDIES
03 RESULTS
“ROCKETROI’s know how, expertise and commitment played a key role not
only in campaign creation and optimization, but also in the business plan
consolidation. Working together allowed us to scale our efforts in Google
Search Advertising and to make our media spend far more efficient”
Carlos Molinet | Exoticca

22. 04 strategy

23. CASE STUDIES
04 STRATEGY
BASED
ON four
KEY ACTIONS:
Defining user acquisition strategy
Tackling qualified audiences to boost CR
Developing a phone calls lead generation model
Including EXOTICCA in Google Export for agencies program
1.
2.
3.
4.

24. CASE STUDIES
04 STRATEGY
MICRO GOALS BASED ON
USER BEHAVIOR TO SET
UP A CONVERSION
FUNNEL MODEL.
We decided to introduce micro goals on the site based on relevant user behaviour.
With those micro goals, we could set up a conversion funnel and analyze how users
engaged with our business. The idea was to optimize the traffic acquisition towards
high value actions on the website.
MICRO GOALS
- Sessions > 8 min
- Sessions > 3 min
- Puchase simulation
- Product Page Views
- Lead Generation

25. CASE STUDIES
04 STRATEGY
GOOGLE SMART BIDDING TO
REACH THE RIGHT USERS
IN THE RIGHT PLACE.
With the help of Google Smart Bidding, the user acquisition became easier and more
qualitative, and we could provide Google with enough data to serve relevant ads in the right
place to the right user.
This strategy, combined with a mix of other digital tools (audiences optimization, social ads,
budget allocation, definition of the right attribution system), helped us improve our CR and
boost the company online sales.

26. CASE STUDIES
04 STRATEGY
QUALIFIED
AUDIENCES,
HERE WE COME.
We bet for a multichannel acquisition strategy by tackling
the most qualified audiences to increase the conversion rate.
We needed to define an accurate audience system in order to
help the company sales team improve their online revenue.
Web
Phone CallsGoogle Ads
Social Ads e-mail

27. CASE STUDIES
04 STRATEGY
º
GROWING FASTER AND
BETTER WITH AUTOMATION
TECHNOLOGY.
We used automation technology to set up Exoticca’s digital strategy and create massive and
hyper-segmented structures that helped us reach the company’s entire potential audience.
Exoticca needed to step into new markets really fast, and it would have been impossible
without technology and automation.

28. CASE STUDIES
04 STRATEGY
SIMPLiFyiNG THE SALES
PROCESS THROUGH A PHONE
LEAD GENERATION MODEL.
Almost the total amount of the company’s sales come from deals
closed via phone calls between the customers and Exoticca's sales
team. So, after defining the user acquisition strategy, we went for a
phone lead generation model to maximize the total number of leads
and make the sales process even easier.

29. CASE STUDIES
04 STRATEGY
Customer care at its best
with Google’s Export for
Agencies Program.
Customer care and product personalization play such an
important role in Exoticca’s sales process that ROCKETROI
has been able to use its “Premier Partner Badge” to include
the company in the Export for Agencies Program.
This means that, with the help of Google, they will keep
evolving their Customer Care department by making it more
efficient, faster, more reliable and more profitable.

30. 05 impact

31. CASE STUDIES
05 IMPACT
TAKING ACTION TO ENSURE
ALL CULTURES IN THE
WORLD ARE RESPECTED
AND VALUED.
The essence of Exoticca lies in their respect and admiration
for other cultures. For this reason, they collaborate with
charities for good causes, helping those in less fortunate
regions of the planet.

32. CASE STUDIES
05 IMPACT
A RISING STAR IN THE
SPANISH STARTUP
ECOSYSTEM
+400%
Staff growth
120
Employees
Revenue forecast, over
annual estimation
5m€
In the last 12 months. New
funding opportunities
From January 18 to May 19
+5%

33. CASE STUDIES
05 IMPACT
INVALUABLE
TRAVEL EXPERIENCES
ACCESSIBLE TO ALL.
At Exoticca, they are dedicated to offering exclusive and invaluable travel experiences. While
being committed to providing the best of comfort, quality and innovation, they also offer the
best prices in the market. Thanks to their service, it is possible now (and easy!) for everyone to
travel to the most exotic destinations with no stress involved.

34. 06 what’s next

35. CASE STUDIES
06 WHAT’S NEXT
MORE AND MORE
GROWTH, POWERED
BY GOOGLE &
ROCKETROI.
Expansion through
entering new markets
Complete multichannel
acquisition strategy by
opening new channels
Customer care as part of the
export for agencies program
development

36. 07 testimonial video

37. CASE STUDIES
07 TESTIMONIAL VIDEO
https://www.youtube.com/watch?v=VKLKEGx3JX0

38. GOOGLE PREMIER PARTNERS AWARDS 2019 | GROWING BUSINESSES EXCELLENCE