"Show. Don't tell. Creating Visually Useful Infographics For Your Audience." This was a presentation given by Suzanne McGill, the Senior Graphic Designer at StrataBlue -- a full-service digital marketing agency. The presentation was delivered at the National Association of Bar Executive's Conference in Indianapolis on October 2, 2014. Infographics are very beneficial for many different reasons. They provide great brand recognition and SEO benefits. Whether you’re a butcher, banker or beautician, your business can benefit from the power of infographics. Any company can use this visual tool on social media, and research indicates that infographics assist companies in increasing traffic 12% faster than organizations that don’t use them. Embrace the Visual Marketing Era We’ve learned through science that 90% of information transmitted to the brain is visual and is processed 60,000 times faster than text. (Maybe it’s time to revisit adding Pinterest, Instagram or Snapchat to your brand’s marketing strategy.) The daunting fact about creating infographics for many marketers is the time investment required. A successful infographic does not exist without data. If it’s time you are worried about investing in an infographic, look back on your past blog posts, case studies or surveys to cut out a majority of the work! You’ve already put in hours, maybe even months’ worth of work, so repurpose the content to be more visually appealing on different platforms. If you are interested in which infographic will perform best with your target audience, try using Facebook Dark Posts to analyze which visual resonates best with your fans. Or maybe you want to start an infographic from scratch, but need some assistance. Contact Josh Pyne, Director of Sales at StrataBlue, about having an infographic created and promoted to assist your brand's online marketing efforts.

1. PRESENTED BY
SUZANNE MCGILL
StrataBlue, Senior Graphic Designer
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SHOW. DON’T TELL.
Creating Visually Useful Infographics For Your Audience.

2. Hi! I’m Suzanne.
Senior Graphic Designer at
StrataBlue is a full-service, digital-marketing agency. We specialize in digital content,
advertising, creative, social media and mobile. Our team delivers ROI through a
multi-channel approach, linking campaign management to analytics with your
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desired business result as our guide.

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employees also located in
New Jersey & New York
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INDUSTRIES:
14
employees
Legal Restaurants Recreational Financial Lending Insurance/
Healthcare
Commercial Real
Estate
Consumer Goods/
Retail

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My Background:
Ohio University - School of Visual Communications
Degree in Informational Graphics & Publication Design
Previously with a Tech Startup -
created infographics
***

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WHAT
is an Infographic?

6. “A visualization of data or ideas that conveys
complex information to an audience in a manner
that can be quickly consumed and easily understood.”
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INFOGRAPHIC:
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Mark Smiciklas
WHAT

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WHEN
did we start to see them?

8. We’ve always
used pictures to
communicate.
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USA TODAY first to
use infographics.
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WHEN
fast forward many, many years.
35,000 BC 1982

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WHY
are they so effective?

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WHY
TEXT
VISUAL
7x
1x

11. DIRECTIONS WITH
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WHY
text + illustrations 323%
better FOLLOWED
than without illustrations

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WHY
20%
Most people only remember
20% of what they read.

13. WHY
80% grumpy
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cat with
sad eyes
and frown.
60,000x
FASTER

14. BLOG BLOG
How Are We Using Social Media?
By First Last Name
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consequ ibusdam nonseque.
Veles destruntur, ipsam, quo beaquas aut lab ime sant ipsunt assum audio. Ut
veliasped maximus et aboriam et desequis et liam audaestiunt ut doluptiis nosam,
omnimi, non es vella por aut ped qui dolest, ut lande nonem quati iminus ide delita
im reheniscias aut re suntur? Unt ipistis dolore nem nuscipsae con ped.
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WHY
VS.
500 views 560 views

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WHY
800%
infographic
2 years

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WHAT
do they do for us?

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TITLE & INTRODUCTION
THE MEAT
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WHAT
They tell
a story.
beginning
middle
end
CONCLUSION,
CALL TO ACTION Don’t forget to leave space for your sources!

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Saciissttt PROCESS IDEAS
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WHAT
CHRONOLOGY GEOGRAPHY ANATOMY
HIERARCHY RELATIONSHIPS PERSONALITY
How can
we use
them in the
business
world?

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CREATING
an Infographic

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PROCES
1. Finding your topic.

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PROCES
2. Creating your content.
ASK YOURSELF: What’s the point?

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PROCES
3. Define your medium.

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PROCES
4. Define the data.
RESOURCES: http://flowingdata.com/2009/11/25/9-ways-to-visualize-proportions-a-guide/
http://flowingdata.com/2010/01/07/11-ways-to-visualize-changes-over-time-a-guide/

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PROCES
5. Organize your data.

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PROCES
6. Create a wireframe.
TITLE
SIDEBAR
COMPARE
(SOURCES)

26. EXAMPLE
CHRONOLOGY

27. EXAMPLE
GEOGRAPHY

28. EXAMPLE
COMPARING

29. EXAMPLE
INTERACTIVE

30. EXAMPLE
PUBLICATION

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PROCES
7. Set the mood.
COLORS FONTS
ROCKWELL
EXTRA BOLD
a b c d e f g h i j k
l m n o p q r s t u v
w x y z
a b c d e f g h i j k
l m n o p q r s t u v
w x y z
TEXTURES
ICONS

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PROCES
8. Design it!

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DO’S & DONT’S

34. Find accurate data.
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DO
“63% of infographics on the web
contain inaccurate facts.”
- Just kidding, this statistic is made up.

35. Don’t eyeball your
measurements.
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DON’T

36. DON’T
example
ORIGINAL DESIGN CORECTED DESIGN
SOURCE:
coolinfographics.com

37. DO
Simplify your charts
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& graphs.
https://speakerdeck.com/cherdarchuk/remove-to-improve-the-data-ink-ratio

38. Don’t clutter your page.
(WHITE SPACE IS YOUR FRIEND)
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DON’T

39. DON’T
example
CLUTTERED DESIGN
SOURCE:
http://blog.newswhip.com/

40. DO
example
Hello, WHITE SPACE
SOURCE:
Huffington Post

41. Choose simple fonts.
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DO
NO. YES!
Extremely Decorative
This should not be used for your body copy.
Simple typeface Headline
Cleaner, easier to read font for body copy.
VS

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DON’T
Don’t forget to share!

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FUTURE TRENDS
of Infographics

44. http://visual.ly/brain-numbers
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FUTURE
http://vimeo.com/92595987
Video
http://visual.ly/brain-numbers
“Videos are shared 12x more than links
and text posts combined on Facebook.”
VFM Leonardo Inc.

45. http://www.distancetomars.com/ http://visual.ly/wine-beer-or-spirits?view=true
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http://visual.ly/brain-numbers
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FUTURE
Interactive Infographics

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RESOURCES
for Infographics

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RESOURCES
Pinterest
Search “infographic(s)” on Pinterest
and explore!
Upload your infographics to your
company’s Pinterest account to get more
traffic and views.
http://www.pinterest.com/
http://visual.ly/brain-numbers

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RESOURCES
Visual.ly
Categorized by Infographic, Video,
Interactive, Presentation
Upload your own infographics to Visual.ly
to get more traffic and views.
http://visual.ly/brain-numbers
http://visual.ly

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RESOURCES
Cool
Info-graphics
http://www.coolinfographics.com/

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RESOURCES
dribbble.
com
Search “infographics”. Great visual website
to use for inspiration.
https://dribbble.com/

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THANK YOU!

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Link to presentation:
Stratablue.com/blog

53. SOURCES
The Power of Infographics: Using Pictures to Communicate and Connect With Your Audiences
Mark Smiciklas
University of Rochester, 2004
Google 2012 statistics
http://blog.hootsuite.com/social-media-storytelling-4/
http://www.marketingtechblog.com/interactive-infographic-trend/#ixzz3EjNKf2qG
http://www.coolinfographics.com/
Randy Krum | http://infonewt.com/
https://speakerdeck.com/cherdarchuk/remove-to-improve-the-data-ink-ratio
darkhorseanalytics.com
pinterest.com/infographics
http://visual.ly/planning-ness-2013-how-turn-data-design
http://blog.newswhip.com/
Huffington Post
http://neomam.com/interactive/13reasons/