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HOW TO DO
                       PRESENTATIONS
                       THAT DON’T INDUCE

                       SUICIDE
Friday, 10 August 12
HOW TO DO
                       PRESENTATIONS
                       THAT DON’T INDUCE

                       SUICIDE           ected title
                       #1 Pi ck an unexp



Friday, 10 August 12
HOW TO DO
                       PRESENTATIONS
                       THAT DON’T INDUCE

                       SUICIDE           ected title
                       #1 Pi ck an unexp
                               #2 Use type confidently - don
                                                            ’t be a pussy

Friday, 10 August 12
IN SHORT: NO ONE WANTS
                THEIR AUDIENCE TO DO THIS




Friday, 10 August 12
IN SHORT: NO ONE WANTS
                THEIR AUDIENCE TO DO THIS




                 #3 Dramatise the essence of
                                               the presentation



Friday, 10 August 12
IN SHORT: NO ONE WANTS
                THEIR AUDIENCE TO DO THIS




                 #3 Dramatise the essence of
                                               the presentation

                            4 Show that your ‘edgy’ title was no accident
                          #
Friday, 10 August 12
#5 context: why are we here?




Friday, 10 August 12
#5 context: why are we here?




                       • YOU WANT TO GET BETTER
                       AT CREATING PRESENTATIONS

                       • I’M GOING TO HELP YOU




Friday, 10 August 12
#5 context: why are we here?




                       • YOU WANT TO GET BETTER
                       AT CREATING PRESENTATIONS

                       • I’M GOING TO HELP YOU

                       • IT WILL TAKE 5 MINUTES
                       (WHICH IS ABOUT THE SAME
                       AMOUNT OF TIME MICROSOFT
                       SPENT DESIGNING POWERPOINT)


Friday, 10 August 12
#5 context: why are we here?




                       • YOU WANT TO GET BETTER
                       AT CREATING PRESENTATIONS

                       • I’M GOING TO HELP YOU

                       • IT WILL TAKE 5 MINUTES
                       (WHICH IS ABOUT THE SAME
                       AMOUNT OF TIME MICROSOFT
                       SPENT DESIGNING POWERPOINT)
                            #6 set exp ectations
                                               #7 show yo u’re ‘fun’

Friday, 10 August 12
#8 but don’t be too ‘fun’




Friday, 10 August 12
#8 but don’t be too ‘fun’




                       #8b Seriously. Eye-rolling is up there with suicide.



Friday, 10 August 12
#8 but don’t be too ‘fun’




                       #8b Seriously. Eye-rolling is up there with suicide.

                           #8c I’m not kidding. NO images like this.

Friday, 10 August 12
#9 Demystify things by turning your entire
                       presentation into a single, simple lesson...




Friday, 10 August 12
#9 Demystify things by turning your entire
                        presentation into a single, simple lesson...




                       A GOOD PRESENTATION IS A
                       SIMPLE STORY, TOLD FROM A
                       PERSONAL PERSPECTIVE




Friday, 10 August 12
#10 Use a quote if it adds something



                       “Everyone who is honest is interesting”

                       ~ Stefan Sagmeister




Friday, 10 August 12
#10 Use a quote if it adds something



                       “Everyone who is honest is interesting”

                       ~ Stefan Sagmeister
                                                   t’s a credible
                                    b It helps if i back story
                                 #10
                                 source with a nice

                                                                                  tory
                                                                   read the back s
                                                   C lick this to person, the
                                                                , in                 ly)
                                                   (of course ould do this verbal
                                                                 w
                                                   presenter




Friday, 10 August 12
#11 Extrapolate your story into easy steps




Friday, 10 August 12
#11 Extrapolate your story into easy steps



                        A GOOD PRESENTATION IS A
                        SIMPLE STORY, TOLD FROM A
                        PERSONAL PERSPECTIVE

                       1. Background - paint the picture (contextualise)

                       2. Main character - who’s involved, and how?

                       3. Event - what happened?

                       4. Lessons - what can we learn from it?




Friday, 10 August 12
A GOOD PRESENTATION IS A
                        SIMPLE STORY, TOLD FROM A
                        PERSONAL PERSPECTIVE

                       1. Background - paint the picture (contextualise)

                       2. Main character - who’s involved, and how?

                       3. Event - what happened?

                       4. Lessons - what can we learn from it?




Friday, 10 August 12
BACKGROUND
                       THE WORLD IS LITTERED WITH
                       AWFUL PRESENTATIONS

                                              SOME CHARTS THAT I
                                              SMASHED TOGETHER
                  10 ways to use the words     WITHOUT EDITING                              6
                                                                                                      How to maximise the
                   Social Media in casual    100               99
                                                                                103
                                                                                        6        43
                                                                                                        chances of slow,
                                              75
                        conversation!         50
                                                    32              32

                                                                         2134
                                                                                            32
                                                                                                       corporate suffering
                                              25          99                            2134

                                               0
                                                   2007   2008           2009    2010




                              (you may have seen some of them)




Friday, 10 August 12
BACKGROUND
                       THE WORLD IS LITTERED WITH
                       AWFUL PRESENTATIONS

                                              SOME CHARTS THAT I
                                              SMASHED TOGETHER
                  10 ways to use the words     WITHOUT EDITING                              6
                                                                                                      How to maximise the
                   Social Media in casual    100               99
                                                                                103
                                                                                        6        43
                                                                                                        chances of slow,
                                              75
                        conversation!         50
                                                    32              32

                                                                         2134
                                                                                            32
                                                                                                       corporate suffering
                                              25          99                            2134

                                               0
                                                   2007   2008           2009    2010




                               #12 If you want to avoid pickin
                              (youp                            g on
                                    may have seen some of them) real
                               peo le, dramatise problems in
                                                              stead



Friday, 10 August 12
A GOOD PRESENTATION IS A
                        SIMPLE STORY, TOLD FROM A
                        PERSONAL PERSPECTIVE

                       1. Background - paint the picture (contextualise)

                       2. Main character - who’s involved and how?

                       3. Event - what happened?

                       4. Lessons - what can we learn from it?




Friday, 10 August 12
THE GUILTY PARTY IS THE
                       GENERAL POWERPOINT USER




Friday, 10 August 12
THE GUILTY PARTY IS THE
                       GENERAL POWERPOINT USER




                                     image courtesy




                                               nice: link to sources
                                  # 13 P.s. be      borrowed
                                  for im  ages you

Friday, 10 August 12
THE GUILTY PARTY IS THE
                       GENERAL POWERPOINT USER




                           BUT IT’S NOT THEIR FAULT...




Friday, 10 August 12
THEY’RE PROBABLY REALLY
                       FUN & NORMAL IN REAL LIFE:




                                      “hahahahahahaha”




Friday, 10 August 12
BUT THEN THEY SEE THESE...




Friday, 10 August 12
BUT THEN THEY SEE THESE...




                   AND
                   THIS




Friday, 10 August 12
BUT THEN THEY SEE THESE...



                                        AND
                                        THIS!
                   AND
                   THIS




Friday, 10 August 12
BUT THEN THEY SEE THESE...



                                              AND
                                              THIS!
                   AND
                   THIS


                                #14 Put us in their shoes

Friday, 10 August 12
SUDDENLY, THEY’RE THINKING:


                                     That must be what
                                     ‘presentations’ are
                                     supposed to be like




Friday, 10 August 12
IT NOT MUCH DIFFERENT FROM:


                                        That must be what
                                        ‘music’ is supposed
                                        to be like




Friday, 10 August 12
A GOOD PRESENTATION IS A
                        SIMPLE STORY, TOLD FROM A
                        PERSONAL PERSPECTIVE

                       1. Background - paint the picture (contextualise)

                       2. Main character - who’s involved, and how?

                       3. Event - what happened?

                       4. Lessons - what can we learn from it?




Friday, 10 August 12
ONE DAY, I ‘NEARLY’ DID THIS:




Friday, 10 August 12
ONE DAY, I ‘NEARLY’ DID THIS:




                            #15 Looping back to the open
                                                            er
                            really helps gel things togeth
                                                           er
Friday, 10 August 12
ENOUGH WAS ENOUGH...

                       ENOUGH   26

                            19.5

                                13
                                      ENOUGH          ENOUGH
                                6.5

                                 0
                                               TIME




Friday, 10 August 12
ENOUGH WAS ENOUGH...

                       ENOUGH   26

                            19.5

                                13
                                      ENOUGH          ENOUGH
                                6.5

                                 0
                                               TIME




                                       #16 Everyone like s an ‘amusing’ chart

Friday, 10 August 12
ALMOST EVERYONE IS CAPABLE
                  OF COMMUNICATING WELL...



                            ...IF THEY STOP
                            LETTING
                            EXTERNAL
                            EXPECTATIONS
                            GET IN THE WAY.




Friday, 10 August 12
AND INSTEAD BEGIN WITH
                       WHAT THEY FIND INTERESTING.




                                #17 If you use a ‘cute kid’ pictu
                                                                  re,
                                find one with charm - it’ a fine
                                                                 line
Friday, 10 August 12
SO... I DECIDED TO PUT THIS
                       PRESENTATION TOGETHER




                           TO TELL PEOPLE
                           ONE SIMPLE THING:

Friday, 10 August 12
FILTER THE WORLD THROUGH
                       YOUR OWN PERSONALITY
                          1. thing s you see




                                                                                      ity
                                                                     2. your personal




                                                              v iew of the world
                                               3. your unique



Friday, 10 August 12
FILTER THE WORLD THROUGH
                       YOUR OWN PERSONALITY
                          1. thing s you see




                                                                                      ity
                                                                     2. your personal




     #18 A visual metaphor can m
                                 ake
     points more palpable and me
                                 mo                   rable

                                                              v iew of the world
                                               3. your unique



Friday, 10 August 12
A GOOD PRESENTATION IS A
                        SIMPLE STORY, TOLD FROM A
                        PERSONAL PERSPECTIVE

                       1. Background - paint the picture (contextualise)

                       2. Main character - who’s involved and how?

                       3. Event - what happened?

                       4. Lessons - what can we learn from it?




Friday, 10 August 12
FILTERING THINGS THROUGH
                  YOUR PERSONALITY...

                  • Makes presentations more interesting
                  • Makes you more interesting
                  • Makes you take more care
                  • Gives your content a better chance
                  • Sets an informal, conversational tone
                  • Makes it more memorable
                  • Makes people more likely to talk about it



Friday, 10 August 12
NO ONE NEEDS
                       TO DIE TODAY




Friday, 10 August 12
HERE COMES THE RECAP SLIDE




Friday, 10 August 12
HERE COMES THE RECAP SLIDE



              #19 Recap slides prevent peo
                                           ple from having to think
              back - and they force you to h
                                             ave a simple point...




Friday, 10 August 12
RECAP



                              10 ways to use the
                             words Social Media in
                              casual conversation!




                1. NO ONE    2. BE CAREFUL           3. SAY IT
                WANTS THIS   WHAT YOU COPY           YOUR WAY




Friday, 10 August 12
AND SOME LESSONS FOR ME

                1. It’s dangerous doing a presentation about how to do
                presentations (hope no one thinks i’m a total wanker.)

                2. You can’t really explain exactly how to do something
                when the point is not to follow a format.

                3. Clearly this level of silliness isn’t appropriate in all cases,
                but the core point remains: humanise it.




Friday, 10 August 12
THIS WAS FUN

                         @andywhitlock




Friday, 10 August 12
#20 Don’t write ‘thanks’ on th
                                                 e last page. It’s weird.




                                THIS WAS FUN

                                     @andywhitlock




Friday, 10 August 12

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How to do presentations that don't induce suicide

  • 1. HOW TO DO PRESENTATIONS THAT DON’T INDUCE SUICIDE Friday, 10 August 12
  • 2. HOW TO DO PRESENTATIONS THAT DON’T INDUCE SUICIDE ected title #1 Pi ck an unexp Friday, 10 August 12
  • 3. HOW TO DO PRESENTATIONS THAT DON’T INDUCE SUICIDE ected title #1 Pi ck an unexp #2 Use type confidently - don ’t be a pussy Friday, 10 August 12
  • 4. IN SHORT: NO ONE WANTS THEIR AUDIENCE TO DO THIS Friday, 10 August 12
  • 5. IN SHORT: NO ONE WANTS THEIR AUDIENCE TO DO THIS #3 Dramatise the essence of the presentation Friday, 10 August 12
  • 6. IN SHORT: NO ONE WANTS THEIR AUDIENCE TO DO THIS #3 Dramatise the essence of the presentation 4 Show that your ‘edgy’ title was no accident # Friday, 10 August 12
  • 7. #5 context: why are we here? Friday, 10 August 12
  • 8. #5 context: why are we here? • YOU WANT TO GET BETTER AT CREATING PRESENTATIONS • I’M GOING TO HELP YOU Friday, 10 August 12
  • 9. #5 context: why are we here? • YOU WANT TO GET BETTER AT CREATING PRESENTATIONS • I’M GOING TO HELP YOU • IT WILL TAKE 5 MINUTES (WHICH IS ABOUT THE SAME AMOUNT OF TIME MICROSOFT SPENT DESIGNING POWERPOINT) Friday, 10 August 12
  • 10. #5 context: why are we here? • YOU WANT TO GET BETTER AT CREATING PRESENTATIONS • I’M GOING TO HELP YOU • IT WILL TAKE 5 MINUTES (WHICH IS ABOUT THE SAME AMOUNT OF TIME MICROSOFT SPENT DESIGNING POWERPOINT) #6 set exp ectations #7 show yo u’re ‘fun’ Friday, 10 August 12
  • 11. #8 but don’t be too ‘fun’ Friday, 10 August 12
  • 12. #8 but don’t be too ‘fun’ #8b Seriously. Eye-rolling is up there with suicide. Friday, 10 August 12
  • 13. #8 but don’t be too ‘fun’ #8b Seriously. Eye-rolling is up there with suicide. #8c I’m not kidding. NO images like this. Friday, 10 August 12
  • 14. #9 Demystify things by turning your entire presentation into a single, simple lesson... Friday, 10 August 12
  • 15. #9 Demystify things by turning your entire presentation into a single, simple lesson... A GOOD PRESENTATION IS A SIMPLE STORY, TOLD FROM A PERSONAL PERSPECTIVE Friday, 10 August 12
  • 16. #10 Use a quote if it adds something “Everyone who is honest is interesting” ~ Stefan Sagmeister Friday, 10 August 12
  • 17. #10 Use a quote if it adds something “Everyone who is honest is interesting” ~ Stefan Sagmeister t’s a credible b It helps if i back story #10 source with a nice tory read the back s C lick this to person, the , in ly) (of course ould do this verbal w presenter Friday, 10 August 12
  • 18. #11 Extrapolate your story into easy steps Friday, 10 August 12
  • 19. #11 Extrapolate your story into easy steps A GOOD PRESENTATION IS A SIMPLE STORY, TOLD FROM A PERSONAL PERSPECTIVE 1. Background - paint the picture (contextualise) 2. Main character - who’s involved, and how? 3. Event - what happened? 4. Lessons - what can we learn from it? Friday, 10 August 12
  • 20. A GOOD PRESENTATION IS A SIMPLE STORY, TOLD FROM A PERSONAL PERSPECTIVE 1. Background - paint the picture (contextualise) 2. Main character - who’s involved, and how? 3. Event - what happened? 4. Lessons - what can we learn from it? Friday, 10 August 12
  • 21. BACKGROUND THE WORLD IS LITTERED WITH AWFUL PRESENTATIONS SOME CHARTS THAT I SMASHED TOGETHER 10 ways to use the words WITHOUT EDITING 6 How to maximise the Social Media in casual 100 99 103 6 43 chances of slow, 75 conversation! 50 32 32 2134 32 corporate suffering 25 99 2134 0 2007 2008 2009 2010 (you may have seen some of them) Friday, 10 August 12
  • 22. BACKGROUND THE WORLD IS LITTERED WITH AWFUL PRESENTATIONS SOME CHARTS THAT I SMASHED TOGETHER 10 ways to use the words WITHOUT EDITING 6 How to maximise the Social Media in casual 100 99 103 6 43 chances of slow, 75 conversation! 50 32 32 2134 32 corporate suffering 25 99 2134 0 2007 2008 2009 2010 #12 If you want to avoid pickin (youp g on may have seen some of them) real peo le, dramatise problems in stead Friday, 10 August 12
  • 23. A GOOD PRESENTATION IS A SIMPLE STORY, TOLD FROM A PERSONAL PERSPECTIVE 1. Background - paint the picture (contextualise) 2. Main character - who’s involved and how? 3. Event - what happened? 4. Lessons - what can we learn from it? Friday, 10 August 12
  • 24. THE GUILTY PARTY IS THE GENERAL POWERPOINT USER Friday, 10 August 12
  • 25. THE GUILTY PARTY IS THE GENERAL POWERPOINT USER image courtesy nice: link to sources # 13 P.s. be borrowed for im ages you Friday, 10 August 12
  • 26. THE GUILTY PARTY IS THE GENERAL POWERPOINT USER BUT IT’S NOT THEIR FAULT... Friday, 10 August 12
  • 27. THEY’RE PROBABLY REALLY FUN & NORMAL IN REAL LIFE: “hahahahahahaha” Friday, 10 August 12
  • 28. BUT THEN THEY SEE THESE... Friday, 10 August 12
  • 29. BUT THEN THEY SEE THESE... AND THIS Friday, 10 August 12
  • 30. BUT THEN THEY SEE THESE... AND THIS! AND THIS Friday, 10 August 12
  • 31. BUT THEN THEY SEE THESE... AND THIS! AND THIS #14 Put us in their shoes Friday, 10 August 12
  • 32. SUDDENLY, THEY’RE THINKING: That must be what ‘presentations’ are supposed to be like Friday, 10 August 12
  • 33. IT NOT MUCH DIFFERENT FROM: That must be what ‘music’ is supposed to be like Friday, 10 August 12
  • 34. A GOOD PRESENTATION IS A SIMPLE STORY, TOLD FROM A PERSONAL PERSPECTIVE 1. Background - paint the picture (contextualise) 2. Main character - who’s involved, and how? 3. Event - what happened? 4. Lessons - what can we learn from it? Friday, 10 August 12
  • 35. ONE DAY, I ‘NEARLY’ DID THIS: Friday, 10 August 12
  • 36. ONE DAY, I ‘NEARLY’ DID THIS: #15 Looping back to the open er really helps gel things togeth er Friday, 10 August 12
  • 37. ENOUGH WAS ENOUGH... ENOUGH 26 19.5 13 ENOUGH ENOUGH 6.5 0 TIME Friday, 10 August 12
  • 38. ENOUGH WAS ENOUGH... ENOUGH 26 19.5 13 ENOUGH ENOUGH 6.5 0 TIME #16 Everyone like s an ‘amusing’ chart Friday, 10 August 12
  • 39. ALMOST EVERYONE IS CAPABLE OF COMMUNICATING WELL... ...IF THEY STOP LETTING EXTERNAL EXPECTATIONS GET IN THE WAY. Friday, 10 August 12
  • 40. AND INSTEAD BEGIN WITH WHAT THEY FIND INTERESTING. #17 If you use a ‘cute kid’ pictu re, find one with charm - it’ a fine line Friday, 10 August 12
  • 41. SO... I DECIDED TO PUT THIS PRESENTATION TOGETHER TO TELL PEOPLE ONE SIMPLE THING: Friday, 10 August 12
  • 42. FILTER THE WORLD THROUGH YOUR OWN PERSONALITY 1. thing s you see ity 2. your personal v iew of the world 3. your unique Friday, 10 August 12
  • 43. FILTER THE WORLD THROUGH YOUR OWN PERSONALITY 1. thing s you see ity 2. your personal #18 A visual metaphor can m ake points more palpable and me mo rable v iew of the world 3. your unique Friday, 10 August 12
  • 44. A GOOD PRESENTATION IS A SIMPLE STORY, TOLD FROM A PERSONAL PERSPECTIVE 1. Background - paint the picture (contextualise) 2. Main character - who’s involved and how? 3. Event - what happened? 4. Lessons - what can we learn from it? Friday, 10 August 12
  • 45. FILTERING THINGS THROUGH YOUR PERSONALITY... • Makes presentations more interesting • Makes you more interesting • Makes you take more care • Gives your content a better chance • Sets an informal, conversational tone • Makes it more memorable • Makes people more likely to talk about it Friday, 10 August 12
  • 46. NO ONE NEEDS TO DIE TODAY Friday, 10 August 12
  • 47. HERE COMES THE RECAP SLIDE Friday, 10 August 12
  • 48. HERE COMES THE RECAP SLIDE #19 Recap slides prevent peo ple from having to think back - and they force you to h ave a simple point... Friday, 10 August 12
  • 49. RECAP 10 ways to use the words Social Media in casual conversation! 1. NO ONE 2. BE CAREFUL 3. SAY IT WANTS THIS WHAT YOU COPY YOUR WAY Friday, 10 August 12
  • 50. AND SOME LESSONS FOR ME 1. It’s dangerous doing a presentation about how to do presentations (hope no one thinks i’m a total wanker.) 2. You can’t really explain exactly how to do something when the point is not to follow a format. 3. Clearly this level of silliness isn’t appropriate in all cases, but the core point remains: humanise it. Friday, 10 August 12
  • 51. THIS WAS FUN @andywhitlock Friday, 10 August 12
  • 52. #20 Don’t write ‘thanks’ on th e last page. It’s weird. THIS WAS FUN @andywhitlock Friday, 10 August 12