This document outlines the top 10 reasons why most people are not getting business through LinkedIn and provides tips for an effective LinkedIn profile and strategy. It states that LinkedIn allows connecting with prospects, forming relationships, and developing sales conversations without cold calling. However, most people are missing out because their profiles lack compelling headlines and summaries, they don't have enough connections or recommendations, and they don't have processes for engaging their target markets. The document recommends having a powerful personal profile that gets found in searches and a clear strategy for finding and engaging prospects.

1. TOP 10 REASONS WHY MOST PEOPLE
ARE NOT GETTING BUSINESS
THROUGH LINKEDIN
LinkedIn is probably the MOST UNDER UTILISED marketing strategy in
today’s Business world.
LinkedIn allows you to easily connect with your ideal prospects, form
relationships and develop conversations and sales, all of this WITHOUT any
cold calling!
You can get to your prospective decision maker quicker than with any other
marketing strategy and WITHOUT talking to “The Gatekeeper”! You can also
position yourself for people to easily find and contact you, AND IT IS SO
SIMPLE.
Here’s why most people are missing out:
1. THEIR HEADLINE DOESN’T SAY “WHAT’S IN IT FOR THE
READER”
2. THEIR SUMMARY ISN’T FULL OF COMPELLING COPY
3. THEY DON’T HAVE ENOUGH CONNECTIONS
4. THEY DON’T HAVE ENOUGH RECOMMENDATIONS TO BUILD THE
RIGHT CREDIBILITY
5. MOST RECOMMENDATIONS ARE NOT WRITTEN IN A SPECIFIC
ENOUGH WAY
6. THEY DO NOT HAVE A PROCESS FOR CONNECTING WITH THEIR
TARGET MARKET

2. 7. THEY DO NOT KNOW HOW TO ACCEPT CONNECTIONS IN A WAY
THAT GENERATES LEADS
8. THERE IS NO FREE VALUABLE INFORMATION FOR THE READER
TO DOWNLOAD
9. THERE ARE NO VIDEO TESTIMONIALS ON THEIR PROFILE
10. THERE IS NO OTHER VIDEO OF INFORMATION TO BENEFIT THE
READER
11. THEY DO NOT “OVER DELIVER” AND “WOW” THEIR TARGET
MARKET J
If you are serious about getting business through LinkedIn then there are
two key components that you need:
1. You need a powerful personal profile that gets you found when your
ideal contacts are searching on LinkedIn. This needs to be compelling
& full of evidence of the value you give so that when you find and
connect with people, you gain instant credibility with your reader.
2. You then need a clear strategy to find and engage with your prospects.
If your profile is like the vast majority of profiles then you need to contact
me for a FREE 20 minute critique of your current profile and LinkedIn
strategy.
Ring me now on 07581 068988 or
Email me on stevetaylor@3degreessocial.co.uk
Steve Taylor’s Contact Details:
Tel: 07581 068988
Email: stevetaylor@3degreessocial.co.uk
LinkedIn: stevetaylor3degrees
Twitter: @steviet555