Web Brand-Aid

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Secrets to strong search rankings and great online customer experiences. Includes do's and don'ts for URL company name selection, search engine optimization, keywords, backlinks, social media, logos, avatars, bugs, favicon.

Marketing

Two Audiences
Human
Surfers
Search
Engines

URL Good
.COM extension,
Short, Intuitive, Memorable,
For Humans

URL Bad
Long, Boring,
CamelCase Blunders

Bad Camel, Bad Camel!
SpeedOfArt.com, PenIsland.net
KidsExchange.net
TherapistFinder.com
AmericanScrapMetal.com

URL Depends
.CO if web-savvy audience
.NET if a Network
Long URLs if findability isn’t important

Why Keywords?
Keywords are like turning
the LIGHTS ON in your store.

Good Keywords
WHAT YOU DO
Customer search terms for unique offerings

Keyword Placement
Page Title, Permalink,
Header, Description Copy,
Alt. Text (images), Meta Description...
+ LINKS TO LANDING PAGES

Common Error
RankHI is freakin’ great
at search ranking.
(no need to link to your URL)

Good Keyword Link
RankHI is freakin’ great
at search ranking.
(link to keyword search term)

Good “On-Page” Linky-Linky
Home
Offering
Page
Offering
Page
Offering
Page

Add “Off-Page” Linky-Linky
Home
Offering
Page
Offering
Page
Offering
Page
Others’
Websites
Business
Listings
Social
Bookmarks
Social
Media
(Shares)

Branding Summary
Human
Surfers
Search
Engines

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Web Brand-Aid

1. Steve Sue | steve@storymanager.com | storymanager.com | rankhi.co Web Brand-AidSecrets to Strong Search Rankings & Customer Experience

2. Why Brand?

3. Two Audiences Human Surfers Search Engines

4. Brand Benefit Customer Vetting A key step in the sales dance

5. Brand Benefit Search Ranking Most cost-effective marketing

6. Brand Benefit Brand Equity Legacy value in historical web content

7. Brand Building Blocks URL Name Keywords Avatars .COM

8. URL Co. Name & Web Address

9. URL Good .COM extension, Short, Intuitive, Memorable, For Humans

10. URL Bad Long, Boring, CamelCase Blunders

11. Bad Camel, Bad Camel! SpeedOfArt.com, PenIsland.net KidsExchange.net TherapistFinder.com AmericanScrapMetal.com

12. URL Depends .CO if web-savvy audience .NET if a Network Long URLs if findability isn’t important

13. Keywords Online Search Terms

14. Why Keywords? Keywords are like turning the LIGHTS ON in your store.

15. Good Keywords WHAT YOU DO Customer search terms for unique offerings

16. Good Keywords HIGH visits LOW comp

17. Keyword Placement Page Title, Permalink, Header, Description Copy, Alt. Text (images), Meta Description... + LINKS TO LANDING PAGES

18. Common Error RankHI is freakin’ great at search ranking. (no need to link to your URL)

19. Good Keyword Link RankHI is freakin’ great at search ranking. (link to keyword search term)

20. Good “On-Page” Linky-Linky Home Offering Page Offering Page Offering Page

21. Add “Off-Page” Linky-Linky Home Offering Page Offering Page Offering Page Others’ Websites Business Listings Social Bookmarks Social Media (Shares)

22. LOGO Your Avatar

23. Good Logo Visual Metaphor, Iconic, Web 2.0 Flat, Unique, Bitchin’

24. Bad Logo Halftones Complicated Plain Acronyms

25. Logo Tip GO SQUARE

26. Why Square? Avatars, Bugs, Favicons

27. Brands Should: JUST DO IT

28. Branding Summary Human Surfers Search Engines

29. Brand Benefits Customer Vetting Search Ranking Brand Equity

30. Summary: Brand Assets URL Name Keywords Avatars .COM

31. Steve Sue | steve@storymanager.com | storymanager.com | rankhi.co Web Brand-AidSecrets to Strong Search Rankings & Customer Experience

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