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ux@addthis
jim lane • vp ux addthis • jim@addthis.com • @jimlanenova
what is UX?
how do I communicate what UX is to the rest of the
organization?
what is the overlap between UX and other teams?
how do we...
make
customers
happy
what we believe
simple
informed
google analytics
kissmetrics
chartmogul
crazyegg / inspectlet
convert / optimizely / unbounce
usertesting.com
google hango...
purposeful
impactful
everywhere
process as a product
how we’re organized
MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA
MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA
MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA
MM MM
D D
D D
QAUXUX
CD
UX
VP
UX
UX
UX
CMO
GG
D D
D D
QA
DD
D D
QA
P
D D
D D
P QA
user-centered organization
embedded design strategy
cross-team collaboration
unified creative direction
mentorship & innov...
how we work
process
Plan
tactical sprint design
Define Design Test Build Release
sprint ahead
Define Design Test
Build Test Release
Define Design Test
Build Test Release
...
full design exploration
Plan Define Design Test Build Release ......
Market
research
Customer
Journeys
Ideation Prototypin...
tools
how do i get started in ux?
questions?
jim lane • vp ux addthis • jim@addthis.com • @jimlanenova
ux@addthis NoVA UX meetup presentation
ux@addthis NoVA UX meetup presentation
ux@addthis NoVA UX meetup presentation
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ux@addthis NoVA UX meetup presentation

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UX@AddThis

At AddThis we design products that are used on over 15 million websites, loaded over 1.1 trillion times annually and reaching 1.9 billion people monthly in 70 languages all over the world. As a small company, we’ve had to get creative to scale product design that evolves quickly with customer needs and a rapidly changing technology landscape.

In this session you’ll learn how we’ve taken ideas from agile development, lean UX methodologies, and organizational design strategies to come up with our own flavor of rapid design and product development.

In this talk Jim will touch on team structure, project process, designing for scale, putting data to work, iterating on process design, and tools, tips and tricks for making things work smoothly.

About Jim

Jim is Vice President of User Experience at AddThis. He founded NoVA UX in 2012 to provide learning and networking opportunities for UX students and professionals in the Northern Virginia/DC metro area.

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ux@addthis NoVA UX meetup presentation

  1. 1. ux@addthis jim lane • vp ux addthis • jim@addthis.com • @jimlanenova
  2. 2. what is UX?
  3. 3. how do I communicate what UX is to the rest of the organization? what is the overlap between UX and other teams? how do we work together? how do I demonstrate the ROI of UX?
  4. 4. make customers happy
  5. 5. what we believe
  6. 6. simple
  7. 7. informed
  8. 8. google analytics kissmetrics chartmogul crazyegg / inspectlet convert / optimizely / unbounce usertesting.com google hangouts surveymonkey
  9. 9. purposeful
  10. 10. impactful
  11. 11. everywhere
  12. 12. process as a product
  13. 13. how we’re organized
  14. 14. MM MM D D D D QAUXUX CD UX VP UX UX UX CMO GG D D D D QA DD D D QA P D D D D P QA
  15. 15. MM MM D D D D QAUXUX CD UX VP UX UX UX CMO GG D D D D QA DD D D QA P D D D D P QA
  16. 16. MM MM D D D D QAUXUX CD UX VP UX UX UX CMO GG D D D D QA DD D D QA P D D D D P QA
  17. 17. MM MM D D D D QAUXUX CD UX VP UX UX UX CMO GG D D D D QA DD D D QA P D D D D P QA
  18. 18. user-centered organization embedded design strategy cross-team collaboration unified creative direction mentorship & innovation growth hacking
  19. 19. how we work
  20. 20. process
  21. 21. Plan tactical sprint design Define Design Test Build Release
  22. 22. sprint ahead Define Design Test Build Test Release Define Design Test Build Test Release ...
  23. 23. full design exploration Plan Define Design Test Build Release ...... Market research Customer Journeys Ideation Prototyping Field Testing
  24. 24. tools
  25. 25. how do i get started in ux?
  26. 26. questions? jim lane • vp ux addthis • jim@addthis.com • @jimlanenova

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