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UX + agile at The Economist

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Shared learnings and practical tips on how to make UX work with Agile software development based on what The Economist UX mobile team has done in the past year.

Published in: Design

UX + agile at The Economist

  1. 1. @dsetia_1 UX in Agile Danny Setiawan Moving towards User-Centered Design Culture Lead UX for Mobile, The Economist New York, 04.07.2016
  2. 2. @dsetia_1 Objective Share insights and practical steps to improve UX contribution in Agile based on my experience
  3. 3. @dsetia_1 Agenda • Intro • UX activities • At The Economist • How? Change of Culture
  4. 4. @dsetia_1 Intro • 15+ years of experience in Product Design and UX • Has worked with established brands (The Economist, Yahoo!, Microsoft) as well as start ups • Currently : • UX Lead/Manager at The Economist • UXD Instructor at General Assembly • Product/UX mentor for startups
  5. 5. @dsetia_1 3 types of UX activity
  6. 6. @dsetia_1 Operational • Goal: Flow (unblocking dev) • Activity: Reacting to issues raised by developers during sprint • UX role: Produce deliverables so dev team can complete stories • Measure: Team’s velocity
  7. 7. @dsetia_1 Development Task 1 Task 2 Task 3 Task 4 … DoneBacklog UX resource
  8. 8. @dsetia_1 Development Task 1 Task 2 Task 3 Task 4 … DoneBacklog UX!? UX resource
  9. 9. @dsetia_1 Development Task 1 Task 2 Task 3 Task 4 … DoneBacklog UX!? UX!?
  10. 10. @dsetia_1 Development Task 1 Task 2 Task 3 Task 4 … DoneBacklog UX!?
  11. 11. @dsetia_1 Development Task 1 Task 2 Task 3 Task 4 … DoneBacklog UX!? UX!?
  12. 12. @dsetia_1 Development Task 1 Task 2 Task 3 Task 4 … DoneBacklog UX!?
  13. 13. @dsetia_1 Development Task 1 Task 2 Task 3 Task 4 … DoneBacklog
  14. 14. @dsetia_1 Tactical • Goals: Flow (smooth implementation), value (what’s important for customers) • Activity: Preparing everything that’s required to implement stories for upcoming sprint (prioritize use cases, test solutions) • UX role: Contribute to story definition, prioritization and produce deliverables addressing potential blockers • Measure: Team’s velocity, customer satisfaction
  15. 15. @dsetia_1 Development Task 1 Task 2 … DoneBacklog UX resource Task 3 Task 4
  16. 16. @dsetia_1 Development Task 1 Task 2 … DoneBacklog UX resource Elaboration Ideate Prototype Test Prep for dev
  17. 17. @dsetia_1 Development Task 1 Task 2 … DoneBacklog Elaboration Ideate Prototype Test Prep for dev
  18. 18. @dsetia_1 Development Task 1 Task 2 … DoneBacklog Elaboration Ideate Prototype Test Prep for dev
  19. 19. @dsetia_1 Development Task 1 Task 2 … DoneBacklog Elaboration Ideate Prototype Test Prep for dev
  20. 20. @dsetia_1 Development Task 1 Task 2 … DoneBacklog Elaboration Ideate Prototype Test Prep for dev
  21. 21. @dsetia_1 Development Task 1 Task 2 … DoneBacklog Elaboration Ideate Prototype Test Prep for dev
  22. 22. @dsetia_1 Development Task 1 Task 2 … DoneBacklog Elaboration Ideate Prototype Test Prep for dev
  23. 23. @dsetia_1 Development Task 1 Task 2 … DoneBacklogIdeate Prototype Test Elaboration Prep for dev
  24. 24. @dsetia_1 Strategic • Goals: Growth (customer segment and problem to solve) • Activity: Research to identify and validate opportunities • UX role: Facilitate discovery phase, ideate and test solution • Measure: Acquisition metrics
  25. 25. @dsetia_1 Development Task 1 Task 2 … DoneBacklogIdeate Prototype Test Prep for dev Elaboration
  26. 26. @dsetia_1 Development … DoneBacklog Elaboration Ideate + test solution Discovery Identify + validate new opportunities User Research Stakeholders’ Input
  27. 27. @dsetia_1 At The Economist
  28. 28. @dsetia_1 Operational Tactical Strategic Mar 2015 Activities breakdown Economist Mobile UX Team
  29. 29. @dsetia_1 Operational Tactical Strategic Mar 2016 Activities breakdown Economist Mobile UX Team
  30. 30. @dsetia_1 How ? Change of Culture
  31. 31. @dsetia_1 “ Culture set of beliefs, values, and behaviors, including their embodiment in artifacts; that are shared by a group of people WORKING DEFINITION
  32. 32. @dsetia_1 Culture • Belief: How we believe things work (world view) • Value: What we consider important (prioritize) • Behavior: What we do to get the value based on the world view we subscribe to • Artifacts: Manifestation of our behavior
  33. 33. @dsetia_1 Example • Belief: User testing is a waste of time • Value: Efficiency • Behavior: Not supporting user testing initiative • Artifacts: Email, verbal communication
  34. 34. @dsetia_1 Practical Tips • Start Small • Small team, small cost, small time, small risk • Build momentum : Many small wins > One big win • Don’t dictate, motivate • Provide real value (that can be felt) • Help others succeed • Don’t bulls#*t • It’s ok to say “I don’t know the answer (but I can help you find out)” • Drop the buzzwords • Lead with a story (meaning & purpose) • Co-create • Be transparent about your method • Include others in your process • Let others contribute
  35. 35. @dsetia_1 How we started… • Start with unblocking dev to earn trust • Facilitate small ideation sessions that involves the team (proto-persona, sketching exercise , etc.) • Visualize process, highlighting contribution UX can make • Support Product Owner and Scrum Master in product roadmap creation
  36. 36. @dsetia_1 Thank you twitter: @dsetia_1

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