This document provides an introduction and agenda for using Twitter for business purposes. It discusses why businesses should use Twitter, how to create an effective business profile, strategies for finding people to follow and engage with on Twitter, and tools that can help manage a business Twitter account more effectively than the standard Twitter platform. The agenda then delves into each topic in more depth.

1. Introduction to
Twitter for Business

2. About Crescent Digital
We design & implement strategies to
engage clients with businesses using
Digital marketing.
Formally recognised by UKTI / The Digital
Marketplace to support business growth
through Digital marketing strategies.

3. Agenda
Twitter for business:
 Why?
 Your Profile
 How do you find people to follow?
 How do you get people to follow you?
 How to engage other businesses?
 Tools

4. Why?
 Who Uses Twitter for Business?
 Why / Why Not?
 What Twitter is ? (conversational)
 What Twitter is not ? (transactional)

5. Profile
 Be Personal – find your persona or voice
 Profile background
 Business logo & contact details

6. Persona

8. Find People to Follow
 Lists
 Competitors (& their follows / followers)
 Your Clients (current, lapsed & potential)
 Organisations, agencies & chambers
 Twitter Advanced search
 Tweetdeck

9. Get People to Follow You
 Follow 100 new accounts per day
- approx. 25-30% of accounts will follow
you back
 Go through contact lists and ask to follow
 Consider paid promoted tweets
 Quality not quantity

10. How to Engage Other Businesses
 Auto-responder
 Follow
 Direct Tweet
 Ask Questions
 Engage
 Build Relationships

11. Tools
 Professionals don’t often use Twitter !
.. instead use:
 Tweetdeck
 Hootsuite

12. Summary
Twitter for business:
 Why?
 Your Profile
 How do you find people to follow?
 How do you get people to follow you?
 How to engage other businesses?
 Tools

13. Q & A

14. Thank you for your time