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Digital Marketing Presentation Covers Popular Topics
- 2. WHAT IS DIGITAL MARKETING? Q: Nowadays nearly every marketer is using digital marketing for their business but how did digital marketing become more popular than traditional marketing? Ans: Over the past few decades digital marketing has evolved at a rapid pace, These days a lot of people spend most of their time on the internet. Q: what happens on the internet every 60 seconds? Digital marketing is an umbrella term for the marketing of products or services using digital technologies, Mainly on the internet, But also including mobile phones, display advertising, and any other digital medium. Traditional Marketing : 1. Reach is limited 2. Non-Versatile 3. Delayed Communication 4. Lack of real-time result 5. Expensive 6. Difficult to reach the target audience Digital Marketing 1. Reach is maximum 2. Versatile 3. Instant communication 4. Instant Real-time Result 5. Cost-effective 6. Easy to reach the Target audience
- 3. WHY DIGITAL MARKETING ? . 1. Lower cost and higher flexibility for your marketing efforts. 2. Access to consumers who rely on their mobile phones. 3. The ability to speak with authority on topics related to your product or industry 4. It is easy to track and monitor your digital campaigns. 5. Digital marketing can help brands improve their customer relationships. 6. Opportunities to incorporate multiple types of media into your marketing. 7. Your brand can provide a more interactive experience through digital marketing channels. 8. More modern consumers are going digital. 9. Digital marketing strategies are affordable. 10. Your competitors are doing it!
- 4. DIGITAL MARKETING USAGES IN INDIA (Corporates) 30% 50% 60% 90% 2 018 2 019 2 0 2 0 2 02 1
- 5. TYPES OF DIGITAL MARKETING 0 1 0 2 0 3 0 4 0 6 0 7 0 8 0 9 Search Engine Optimization (SEO) Content Marketing Social Media Marketing Pay Per Click (PPC) Search Engine Marketing Instant Messaging Marketing Branding Email Marketing Web Design and Development 0 5
- 10. The infographics submission is used for the purpose of sharing information and building strong links. It works on the psychological phenomenon that visuals bear an impact, which is 60,000 times more intense than the texts. Benefits of Infographics Submission: •On social networking sites like Facebook and Instagram, infographics are shared more than textual content since they seem to be lengthy and not worth reading. This can help you in gaining more shares. •Incorporating the logo of the brand in the infographics can help in the promotion of the brand and idea both. This will create a sense of familiarity in the minds of potential customers. •Infographics create more impact than texts. They reflect on psychology for a more extended time. •They are an excellent way to communicate complicated information innovatively and comprehensively.
- 18. Google AD Words
- 19. Inquiries Generated by Digital Marketing Dept. June To August 2022 Neptune (India) Limited. Neptune Automatic Pvt. Ltd. 416 249
- 20. THANK YOU