Trauma-Informed Leadership - Five Practical Principles
Music Video Treatment
1. CreativAngel“Can’t Get Enough (Blessings)”
Treatment by Julia Marques, Julia Santos,
Pedro Messias, and Stefanie Ideker
2. Concept
This song combines the heart
and soul of CreativAngel. From
meaningful colors to special
effects, this video will make you
feel closer to the artist.
3. Music Introduction
The first 8 seconds of the video will be
a quick presentation of the artist’s
name and song. The idea is to bring
suspense and sharpen curiosity. Then
an image of CreativAngel will appear
to complete his introduction.
4. Color Control
According to CrativAngel, the colors he
visualizes for this lyric video are blue,
green, and yellow. During the chorus, a
blue screen will be representing hope
and blessings raining on him. Following,
on the verses, green and yellow will
create contrast. Green represents his
passion for nature, and yellow, the
riches of kings.
5. Animations
The animation process is going to
represent symbols and important
elements of the song. It will be used to
enrich keywords and emphasize the
meaning of the lyrics. The base of the
animation is minimalist handwritten
lines that are moving around
CreativAngel as he keeps singing and
dancing to the song.
6. Lyrics
The lyrics are going to appear according to
the song, and the transitions are going to
represent the feeling that CreativAngel
wants to express in each sentence. The
lyrics are going to be shown in the
background, and sometimes,
superimposing the artist while he dances
and sings.
7. Recommendations
With everything that has been going on
regards the coronavirus pandemic, the idea
is to produce a lyric video where everyone
involved can do the job from their houses.
Thinking about that, these are some
recommendations to the artist:
8. Recommendations
Filming: The recommendation is that the
artist, when filming himself, utilizes a
tripod or something else that assures the
camera’s stability. The artist will be filming
himself in 4 different positions: from the
waist up and chest up facing the camera,
and from the waist up and chest up
standing diagonally.
9. Background wall: The visuals would
look better if the artist filmed himself in
front of a plain wall. It can be rather a light
wall or a dark wall.
Recommendations
10. Recommendations
Clothing: The recommendation is
that the artist wears a plain shirt that
contrasts with the background wall,
but if the artist wishes, wearing a
jacket would also look nice. When it
comes to accessories, the artist can
feel free to wear bracelets, chains, or
any other jewelry.
11. Differentiating Factor
What would make this lyric video unique, is the fact that
it combines a variety of different visual aspects to tell a
story. The animations, colors, fonts, effects, and of
course, CreativAngel’s performance, are going to set the
tone and feeling of this project. This won’t be just
another lyric video; the purpose of this video is to make
the fans get to know CreativAngel a little bit better and
make them feel like a part of his journey.