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Well-being as Business Purpose, Georges Blanc

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Well-being as Business Purpose, 7 November 2014, Paris, France

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IS HAPPINESS A GOOD BUSINESS STRATEGY Georges Blanc Professor Emeritus HEC Paris OECD 7 / 11 / 2014
IS HAPPINESS A GOOD BUSINESS STRATEGY? New social & ecological investments Economic Outcomes Cost of Capital Social /Ecological Outcomes Minimum Legal Well being standards Finance Model = Maximize shareholders value Stakeholders model = Value should be distributed fairly between all stakeholders
New social & ecological investments Economic Outcomes Cost of Capital Social/ecological Outcomes 1 M. Friedman Bill Gates Shareholders Model Stakeholders Model 3 Innovations based on social and ecological investments 2 Patient capital B.corp 1 Minimum Legal Wellbeing Standards 2 3 IS HAPPINESS A GOOD BUSINESS STRATEGY?

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Well-being as Business Purpose, Georges Blanc

  • 1. IS HAPPINESS A GOOD BUSINESS STRATEGY Georges Blanc Professor Emeritus HEC Paris OECD 7 / 11 / 2014
  • 2. IS HAPPINESS A GOOD BUSINESS STRATEGY? New social & ecological investments Economic Outcomes Cost of Capital Social /Ecological Outcomes Minimum Legal Well being standards Finance Model = Maximize shareholders value Stakeholders model = Value should be distributed fairly between all stakeholders
  • 3. New social & ecological investments Economic Outcomes Cost of Capital Social/ecological Outcomes 1 M. Friedman Bill Gates Shareholders Model Stakeholders Model 3 Innovations based on social and ecological investments 2 Patient capital B.corp 1 Minimum Legal Wellbeing Standards 2 3 IS HAPPINESS A GOOD BUSINESS STRATEGY?