2. Corporate Social Responsibility
refers to the notion that business
organizations should make some
direct contribution to the resolution
of broad social and environmental
problems.
What is CSR?
3. Community Expectation
Blurring of public/private distinction
-Government
-Business
Managing Risk
‘New’ form of differentiation, value creation
Avoidance of Government regulation
Reactive
Who Drives CSR?
4. Corporations cause a number of social/environmental problems
-They have a responsibility to solve them?
-They have a responsibility to prevent further problems arising?
All corporate activities have impacts, companies cannot escape
responsibility for those impacts
Some social/environmental issues represent business opportunities and/or
it is ‘good business’ to be seen as socially responsible
FINDING A MIDDLE GROUND… JUST DOING ENOUGH!
Ethical Considerations
5. What is sustainable enterprise?
Long-term consumer and employee value by
creating a "green" strategy aimed toward the
natural environment
Stakeholders and investors see value creation
opportunities and cost reduction
opportunities in the strategic use of
sustainability concepts, practices and
innovation – FT definition
Keeps sustainability in mind when considering
all parts of business operations
6. What is sustainable enterprise?
Tries to supply environmentally friendly
products and services to its consumers
Companies who maintain a triple bottom
line (economic, social and environmental)
Previously an aspect of CSR
Social responsibility and ecological
sustainability
‘How much less unsustainable are we?’
Very difficult for a business to be 100%
sustainable
Balance between Eco-Stability, Eco-equity
and Eco-effectiveness
7. Differences between Sustainable Enterprise
and CSR
Reactive
Short sighted
Non-core business (branch)
Image focused
No additional ROI
Ethically questionable
Proactive
Long-term outlook
Core business
Sustainability as mean to profitability
Creates competitive advantage
Ethical
8. Industry Outlook
Mike Barry, director of sustainable business at Marks & Spencer, the UK
retailer, described their successful Plan A strategy launched in 2007 as a
recognition that “the days of corporate social responsibility are over” and
that CSR has been replaced by the larger and more strategic idea of
sustainable business.
The aim of Plan A is to make Marks & Spencer the world's most sustainable
retailer. The strategy involves 180 commitments to achieve by 2015. the
retailer is working with customers and suppliers to deal with climate change,
cut waste, use sustainable raw materials, trade ethically, and help customers
to adopt healthier lifestyles. [1]
