BRAND YO’SELF
Presented by Erin Funk
erinfunk.com | @erinfunk | linkedin.com/in/erinfunk
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WHY LISTEN TO ME?
• 3 years of branding + resume
• 9 years of design experience
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SO... WHAT’S BRANDING?
• defined as:“a trademark, a mark of ownership, a label, an
impression, making a brand or an identity”
• using and showing your name, your talents, your abilities consistently
on everything you display professionally
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BRANDING IN REAL LIFE
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WHY IS IT IMPORTANT?
• makes you look awesome!
• can help land you an internship or dream job
• will help an employer remember you
• will come in handy for professional events like today!
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• Feast your eyes on:
• logo + tagline
• business cards
• creative resumes
• website / blog
WHAT IS PERSONAL BRANDING?
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• Social Media too!
• Facebook
• Pinterest
• Twitter
• LinkedIn
WHAT CAN YOU DO?
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• Think about yourself
• what do you want people to know about you?
• what would you first say to someone when meeting them?
• what colors describe you?
• what graphical elements or other things represent you?
HOW DO YOU START?
• You can’t be wrong, it’s aboutYOU!
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• What are some of
YOUR favorite logos/brands?
• Three elements of a logo
• Font
• Graphic
• Color
PERSONAL LOGO
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• Three elements
• Font
• Graphic
• Color
PERSONAL LOGO EXAMPLES
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• Words, phrase or sentence to
describe you and your work
• Develop over time - mine has
changed 3 times
PERSONAL TAGLINE (OPTIONAL)
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NOW YOU TRY!• Show your personality through a graphic
• Pick colors that describe you or have a meaning for you
• Try working with your initials
• Write down 20 words that describe you
• Brainstorm short phrases or words that say what you do
• What are your passions?
• What do you want to be when you grow up?
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BRANDED BUSINESS CARDS
• Now let’s try to combine your logo + tagline for another branding
tool!
• Be sure to include Website or Consistent Site, Logo +Tagline, Job
title or perspective title (interest)
• For creating them, a few websites exist:
-Moo.com ($15 for 50)
-VistaPrint.com (250 free*)
-GotPrint.com ($10 for 100)
• customizable designs and shapes
• estimate one to two weeks for arrival so plan ahead
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MOO.COM (YES, LIKE THE COW)
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VISTAPRINT.COM
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GOTPRINT.COM
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RESUMES
• stick to one page
• stop focusing on your high school accomplishments and jobs older
than the iPhone
• readability > creativity
• again, cater to what you want to do
• try to have as many eyes as possible see it
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RESUMES
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NOW YOU TRY!
• Using your logo ideas think of a business card design
• What would you include on a business card
• What are the colors, elements or shape of your card
• How can your brand be incorporated into your resume?
• Just add your logo to the top right
• Add your slogan
• Redesign your resume around your logo and slogan
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PORTFOLIO WEBSITE / BLOG
• show you have technology skills - automatically put you in front of
other candidates
• show you taught yourself something that can be applied to your
profession
• this could be your first and only impression with an employer
• the sky’s the limit - gives you room to WRITE more about yourself
• can upload documents through Scribd.com - gives you room to
SHOW more about yourself
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PORTFOLIO WEBSITE / BLOG CONTENT
• include your 6 to 10 pieces from previous work
• current news or top topics in the nonprofit industry or in STL
• various activities, volunteer positions or experiences pertaining to
your field
• everyday life or other passions people like to know you have good
communication skills!
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IT’S EASY WITH SOME HELP!
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WORDPRESS.COM
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WORDPRESS.COM
EXAMPLE
ERINFUNK.COM
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WEEBLY.COM
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WEEBLY.COM
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WEEBLY.COM
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WEEBLY.COM
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WEEBLY.COM
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WEEBLY.COM
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SOCIAL MEDIA
• how to transfer your branding on to personal, professional or new
social media
• consistent name
• profile picture
• description/bio
• location
• link to website or consistent site
• consistent email on social and for your brand
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SOCIAL MEDIA SPECIFICS
• Facebook - Cover Photo, like pages that pertain to interest
• Pinterest - Job or interest specific boards placed at the top
• Twitter - Cover Photo, retweets that show interest and relevant
hashtag usage
• Instagram - Show creativity, passions and hobbies (what you are
like and do with time off)
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LINKEDIN
• Try to get a URL consistent with your brand
• Use consistent words from brand on LinkedIn as much as possible
• Organize to match your resume as much as possible
• Use LinkedIn as an ‘extended’ resume.Want more than one page?
This is your chance!
• Make sure to put volunteer experiences & causes, organizations
and positions that mean something but may not have paid
anything.
• Add projects, skills & endorsements and ask people to write
recommendations!
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NOW YOU TRY!• Brainstorm ideas for blog topics
• Make a list of the 6 to 10 pieces that could go on a website
• Think of how you would want a website to look - use your brand
• Use your slogan to help you generate writing ideas
• What updates does your LinkedIn need
• What social do you use personally or professionally and how can
your brand fit in
• What Pinterest boards could you create to go with your brand
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GOOGLE SAYS YOU’RE A CRIMINAL
• Brandyourself.com
• helps with your Search Engine Optimization and Google ranking
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COME SHAKE MY HAND!
• Copy of this presentation + workshop on erinfunk.com
• Want to touch my stuff? Examples of my brand are available for
show and tell at the front of the room
• Reach out to me for more advice or help: erinfunk.com, @erinfunk
and/or linkedin.com/in/erinfunk
Friday, June 13, 14