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NOW you’re in the driver’s seat
TRIP COSTS 
INSURANCE SERVICING 
$100 billion
INFORMED DRIVING 
Costs clear 
Waste obvious 
Seamless savings 
SAVES 
$1,000
SENSOR FILLED 
SMART DEVICE APP 
TRIP COST 
$6.45 
ALWAYS ON 
ECO-DISPLAY
$282 billion market 
1 billion cars 
65m new cars 
12x growth in 5 yrs 
* Machina Research ** ABI Research 
* 
**
Strong interest 
to buy at $99 
0% 5% 10% 15% 20% 25% 30% 
24% 
Very interested 15% 
Interested in buying 
“Shut up GoFar and take my money” 
Source: 700 driver interviews by FlyResearch, 
2014
Media driving corporate interest
Great traction with 
large fleets 
Approached by fleets with 160,000+ 
cars. 
First paying customer 
“This is an easy decision for a CFO to sign off” 
“we see it as a natural sell into our clients”
WHY BUY? 
SAVE $1000 / YEAR 
SAVE LIVES 
DRIVER CENTRIC 
+
HELPED LAUNCH START UPS 
Oxford University. INSEAD MBA. Led marketing on 3 $100m start ups 
IAN 
Data scientist. Firmware. IBM. 2nd in India’s Maths Olympiad 
IMAM 
Founder. Aerospace Engineer. 8 yrs technical development at 3M 
DANNY 
1st in Mechatronic Engineering. UX & hardware designer. 
CAMERON 
WORTH $1BN
GoFar so far 
2 patents 
1st 
customer 
NOW 
22% fuel 
savings 
22% 
Kickstarter 
K 
Strong 
team 
No 1 
start up 
Winner
ian@gofar.co 
danny@gofar.co 
GoFar.co 
GoFarCar 
Now you’re in the driver’s seat
2 successful 
Kickstarter 
projects grossing 
$1.3m 
212 
designs 
so far

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[Startup Nations Summit 2014] Competition - Australia

  • 1. NOW you’re in the driver’s seat
  • 2. TRIP COSTS INSURANCE SERVICING $100 billion
  • 3. INFORMED DRIVING Costs clear Waste obvious Seamless savings SAVES $1,000
  • 4. SENSOR FILLED SMART DEVICE APP TRIP COST $6.45 ALWAYS ON ECO-DISPLAY
  • 5. $282 billion market 1 billion cars 65m new cars 12x growth in 5 yrs * Machina Research ** ABI Research * **
  • 6. Strong interest to buy at $99 0% 5% 10% 15% 20% 25% 30% 24% Very interested 15% Interested in buying “Shut up GoFar and take my money” Source: 700 driver interviews by FlyResearch, 2014
  • 8. Great traction with large fleets Approached by fleets with 160,000+ cars. First paying customer “This is an easy decision for a CFO to sign off” “we see it as a natural sell into our clients”
  • 9. WHY BUY? SAVE $1000 / YEAR SAVE LIVES DRIVER CENTRIC +
  • 10. HELPED LAUNCH START UPS Oxford University. INSEAD MBA. Led marketing on 3 $100m start ups IAN Data scientist. Firmware. IBM. 2nd in India’s Maths Olympiad IMAM Founder. Aerospace Engineer. 8 yrs technical development at 3M DANNY 1st in Mechatronic Engineering. UX & hardware designer. CAMERON WORTH $1BN
  • 11. GoFar so far 2 patents 1st customer NOW 22% fuel savings 22% Kickstarter K Strong team No 1 start up Winner
  • 12. ian@gofar.co danny@gofar.co GoFar.co GoFarCar Now you’re in the driver’s seat
  • 13. 2 successful Kickstarter projects grossing $1.3m 212 designs so far