Technology Features of Apollo HDD Machine, Its Technical Specification with C...
Parkeasy
2. The 10% commission too high
Difficult to recover credit if card is lost
Touch n’ Go
Cash
Expensive to operate.
Dangerous to transport
Machines require change to fully operate
Current Payment Issues
3. Current Payment Issues
Security Concerns
Long walk from payment machine to parked
car can be dangerous
Risk of being robbed/assaulted in the parking
garage
Tickets/tokens are easy to lose
Hassle to replace
User gets penalized with max charge
Lost Tickets
No Customer Tracking
No way to measure the effectiveness of
promotions
Operators unable to raise rates during
periods of increased opportunity
Static Pricing
5. Market
Malaysia is extremely mobile friendly
3.1
2.5
2.1 2.1
2
1.9
Malaysia Indonesia Hong Kong World Average Singapore China
Average number of hours per day spent on the mobile
6. Market
Smartphone users in Malaysia
13
Million Users
51%
Penetration
1IN 2Malaysian Adults Are
Smartphone Users
13. Payment Methods
Cash Counter
Customers always have the
option of paying with cash at
the counter.
Mobile Payments
If customers register to pay
with mobile payments, the
charges will be added to their
mobile bill.
Customers can also charge
their credit card each every
time they exit.
Customers can buy ParkEasy
credits which are automatically
deducted each time they exit
the garage.
PayEasy Credit
Credit Card
14. Security
● Connecting smart phone to the
parking security system
● Can trigger panic alarm on
emergencies
Parking Guidance
● Automatically records parking spot
● In-parking navigation towards empty
parking bays
Additional Car Park Features
16. Proximity Marketing
Push Notifications
Mr. Kuok,
Y Fashion is having year end
sale. Everything in store is 50%
off !
Mr. Kuok,
X Cafe is offering you a deal
of buy 1 get 1 free coffee.
Come get it now !
18. In-store Analytics
Placing Products
Which parts of the store get the
most foot traffic ?
Where to put high-end goods ?
Classifying Customers
Which customers to give more
attention to ?
Which customers to ignore ?
Who responds best to promotions
and targeted ads ?