This document summarizes data on driver hiring and recruitment strategies. It finds that recruiters have the highest chance of hiring a driver by contacting them within 5 minutes of their first expression of interest. Most drivers are on the market 2 times per year and are contacted through their mobile devices. Recruiters who contact drivers with 1-2 phone calls have a better chance of hiring them than those who call 6+ times. The document also outlines a marketing funnel for capturing leads, nurturing them through automated outreach, and moving them toward hiring.

1. W H E R E T H E B E S T D R I V E R S
G O T O F I N D J O B S
1.
HOME

2. Source: COLLECTED INDUSTRY & COMPETITOR DATA
DRIVER DATA
2PER
YEAR
IN MARKET
83%
NO FULL APP
50%
BROWSING
17%
FULL APP
80%
1ST CONTACT
OF HIRES
5
CONTACT
MINUTES
UNDER
900%
1ST CONTACT
BETTER
CHANCE
TO HIRE
=
TRAFFIC
60%
MOBILE
OVER
APPLE
44%
OVER
OTHER
56%
MIXED
DRIVER
NUMBERS
8.
KNOWLEDGE

3. Source: COLLECTED INDUSTRY & COMPETITOR DATA
RECRUITERS DRIVERS
PREFER:
17%
FULL APP
8.5%
DRIVERS
50%
BROWSING
PREFER: IN BOUND
CALLS
5
CONTACT
MINUTES
UNDER
900%
1ST CONTACT
BETTER
CHANCE
TO HIRE
=
2TIMES
PER
YEAR
IN MARKET
83%
SHORT APP
50%
BROWSING
PREFER:
78
OF HIRES GO TO
THE COMPANY THAT
CONTACTED THE
DRIVER FIRST
%
TRAFFIC
60%
MOBILE
OVER
TRAFFIC
100
OVER
HATE:
CALLS
OF DRIVERS
ONLY
NOT REALLY
IN MARKET
OF DRIVERS
ONLY
NOT REALLY
IN MARKET
9.
KNOWLEDGE

4. Source: COLLECTED INDUSTRY & COMPETITOR DATA
RECRUITERS DRIVERS
UNRESPONSIVE
Driver No Longer Answers
His / Her Phone
RESPONSIVE
Driver Answers Phone and
May Ask More Questions
VERY RESPONSIVE
Driver Answers & Is
Appreciative of the Call
FAILURE TO CONTACT
Recruiter Not Able To Reach Driver
BETWEEN 1-5 MINUTES
Rectruiter Able To Contact
LESS THAN 1 MINUTE
Rectruiter Able To Contact
2-5
CALLS
MAKES YOU
FEEL SPECIAL
=
1
CALL #1 IS A
BLESSING
#
6+
CALLS
NUISANCE
=
10.
TENSTREET

5. OUTREACH
AUTOMATED
INBOUND
CDLApp com
CALLFEATURE
04
Trackable Toll Free Number offers
each lead the ability to contact the
company right away. Increasing
closing rates.
FOLLOWUP
03
Automated email follow up system.
This automation provides the info
on the offer and immediate contact
details to every subscriber.
LEADCAPTURE
02
Leads are captured through landing
pages, direct lead forms, and social
media for immediate follow up.
ADVERSTISING
01
Ads are placed across multiple ad
networks and A/B tested for
performance. As we start to see
winners and losers ad budgets are
optimized for best results.
By offering an immediate way
to contact the company you
improve your close rate and
shorten the sales cycle.
CALLS
Automated and delivered to
every prospect with contact
and offer details. Helps to
facilitate a closing and move
the lead down the funnel
EMAIL
Leads are delivered through
email or ATS.
LEAD
DELIVERY
Ads and Targeting are
constantly optimized for best
performance and most
profitable ad spend.
OPTIMIZED
SALE
SALE
SALE
SALE
START
Direct Leads are funneled through a process that automatically nurtures
the lead and moves them closer towards a final conversion.
Direct Marketing Lead FUNNEL
17.
FULL COVERAGE FUNNEL

6. TU Products
Your Complete
Solutions Provider
Whether you're looking for High
Application Volume or The Highest
Quality Direct Lead, Outreach
Marketing Services or Targeted
Lead Generation in the Trucking
Industry We Have You Covered.
2.
TU PRODUCTS

7. DISTRIBUTION
Across our Network
16.
T U NETWORK

8. Google Search
Page 1 ORGANIC
Nationally & Locally
THE ONLY
Trucking Specific Job Board
consistently on Page One of
Google Organic Search Results!
3.
PAGE ONE SEO

9. Google Jobs
Indexed Daily for
National & Local Jobs
DISTRIBUTION
Jobs are automatically posted
across the Google Jobs Network.
As a premiere site our jobs
database is crawled daily.
4.
GOOGLE JOBS INDEX

10. TU Driver Data
Centralized Driver
Data Storage
Allows us to leverage marketing
and ad spend while providing full
coverage marketing for our clients.
Where The Best Drivers Go To
Find Jobs.
5.
TU DATA CAPTURE

11. TU Database
Over 1 Million Verified
Truck Drivers
INTELLIGENCE
Highest Quality Driver Database to
Target and use as Seed Audiences
across multiple ad networks.
6.
DRIVER DATABASE

12. Custom Audiences
Our Insights Provide
Higher Conversions
By using seed audiences from our driver
database matched with interest and demo
targeting based on our already converting
drivers we're able to provide our customers
more leads for less cost.
7.
POWERFUL AUDIENCES

13. CDLAPP
DIRECT LEADS PLATFORM
FULL COVERAGE FUNNEL
ADVANCE TARGETING
AUTOMATED FOLLOW UP
11.
SOLUTION

14. MOBILE FIRST
A/B Tested Landing
Pages That Are
Optimized For Mobile
Conversions.
12.
MOBILE FIRST

15. Auto Optimized
Lead Generation
A/B Tested Landing
Pages That Are
Optimized For
Conversions.
13.
A/B TESTING

16. ADVANCED
TARGETING
Based on Driver DB
GEO's
& BRAND
14.
DRIVER TARGETING

17. DISTRIBUTION
Facebook Ads
GMail Ads
Google Search Ads
CraigsList API
Ad Network
Instagram Ads
15.
DRIVER TARGETING

18. INDUSTRY
AVERAGES
CD-DRY VAN: $1,393
INTERMODAL: $2,958
TANKER: $2,179
AVERAGE: $1,618
$770
CPH
$460
CPH
$290
CPH
18.
COST PER HIRE

19. CO DRIVER
LEASE PUR.
OWNER OP
TEAMS
CLASS B
$75
$43
$35
$50
$11
$19
STUDENT
Source: TENSTREET, INTERNAL, & AGENCY / INDUSTRY DATA
INDUSTRY
CPL'S
TARGETS
19.
CPL

20. TRUCKING UNLIMITED
WHERE THE BEST DRIVERS GO TO FIND JOBS
20.
TRUCKING UNLIMITED