2. About Company
Case Highlights
Problems
Case Questions and Answer
Recommendations
Index
3. Introduction
• An American online food ordering and delivery
platform launched by Uber in 2014.
• Parent organization: Uber Technologies Inc.
• Revenue: 146 crore USD (2018).
• Original plan was car service in 2008.
4. Case Highlights
o Food delivery could be another money maker for
the business.
o Uber takes a 30% cut and a delivery fee, then pays
drivers.
o Uber Eats is among the largest food delivery
services and ranks second in the U.S. behind rival
Grubhub and ahead of competition of Caviar,
Postmates and DoorDash.
o There are fewer network efficiencies to capitalize on
all the orders.
5. Cont....
o Uber made its first serious attempt with Uber Fresh.
o Reports of sexual harassment, gender
discrimination and questionable business ethics to
Uber’s executive team.
o Most exciting to Uber executives is that many Eats
customers don’t even use the ride-hailing service.
o Idea for a virtual restaurant.
o Uber Eats customers don’t even use the ride-hailing
service because the great job of Uber executives.
6. Case Problems
• In the case it were several problems mentioned.
Such of them.....
Failure of Web 1.0
Lack of Investors
Tough Competitors
Hefty Chunk of Restaurant's Bill
Delivery Charge Fee
7. Case Questions and Answer
Q. List down all the companies/brand name
discussed in the above case.
Ans:- Caviar
Didi Chuxing
Postmates
DoorDash
Grubhub
Kozmo.com
Webvan
Amazon
Wedbush
McDonald
Starbucks
Si-Pie Pizzeria
8.
9. Q. Observe the external environment, segments,
time line and the geographical location of the case.
• External Environment:-
– Reports of sexual harassment, gender discrimination and
questionable business ethics.
– Huge competition
– Failure in Technology
– Customer choice and preferences
• Segmentation:-
Fresh food in Los Angeles
Convincing restaurant's owners
Work on Project Agora (Greek for marketplace)
10. Cont..
• Southeast Asia
• Los Angeles
• Greek
• Toronto
• New York
• Tacoma
• Miami
• Washington
• Atlanta
• Houston
Geographical
Location
11. Q. What are the examples of strategic alliances
in above case?
• Convincing restaurant owners like Simon Mikhail, of
Si-Pie Pizzeria in Chicago.
• Betting partnerships with McDonald’s and
Starbucks.
• Letting some restaurants do their own deliveries in
exchange for a bigger take of the bill.
• The team quietly started work on Project Agora
(Greek for marketplace) to launch Uber Eats.
• Restaurants are at best semi-willing partners that
can ill afford a 30% blow to their bottom lines.
12. Q. How technology “S-curve” can be identified in above
case?
• The technology S-curve is the improvement in the
performance of technology through the collective
efforts of multiple actors over time within an
industry or technological domain.
• The case as Uber eats is an online food delivery
app is necessary thing for it.
• Using idea of a virtual restaurant and tailwinds.
• The company was using self-driving cars.
13. Q. Highlight the importance of technology and
possible M&As in the above industry.
• Uber Fresh had drivers circling city blocks with
coolers full of soups and sandwiches ready for
delivery within minutes.
• Technology helps the company to designed app
for order food and track it wherever they are.
• Zomato has acquired the Indian operations
of Uber Eats.
14. Recommendation:-
Connect and Interact with their customer
in Social Media platform.
More focus in campaign to reach to more
customer.
Attempting in the presence of Social
Medias.
Food delivery markets are price sensitive
market so they have to care strongly.