India Media Vision<br />In the next 5 years - Change will be constant<br />13th March, 2010<br />
Young India, more people entering the workforce<br /><ul><li>Close to 5% of the working audience in the age-group of 15-19...
Internet possibly will grow at the highest pace<br /><ul><li>Most probably the audience in small towns & non urban India w...
It’s already proven by the mobile technology which they have adopted</li></li></ul><li>Infrastructure development<br />Met...
Global warming<br />As year pass by, summers will be longish<br />AC’s have become an affordable commodity and will become...
Increasing pollution<br />This will result into health challenges on a very high scale<br />Launch of Tata Nano<br />Impli...
Consumption of multiple medium<br />Already there is enough amount of data which proves usage of Internet while watching T...
Print<br />Niche magazines on the rise<br />Possibility of many specialty magazines, not too high on circulation numbers (...
Music consumption will rise<br />Launch of 9XM has proved it<br />IPOD and MP3 players ownership on rise amongst youths<br...
From Research point of view<br />Will companies opt in for real time update (more of an online tracking with panels of con...
Media Vision 2015 India
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Media Vision 2015 India

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Media Vision 2015 India

  1. 1. India Media Vision<br />In the next 5 years - Change will be constant<br />13th March, 2010<br />
  2. 2. Young India, more people entering the workforce<br /><ul><li>Close to 5% of the working audience in the age-group of 15-19 is Student (either doing a full time/part time jobs)</li></li></ul><li>Colour TV growing at a higher pace in smaller towns/rural, an increased penetration will lead to collection on viewership of data from < 1 lakh towns <br />
  3. 3. Internet possibly will grow at the highest pace<br /><ul><li>Most probably the audience in small towns & non urban India will adopt to technology much more fasters then the actual time taken by their urban counterparts
  4. 4. It’s already proven by the mobile technology which they have adopted</li></li></ul><li>Infrastructure development<br />Metro, Airports, etc…Infrastructure one of the booming sector in the Indian economy<br />Out of Home opportunities will grow and will be the only medium that will cut across all the demographics & psychographics as compared to other medium Like TV…will India have an expatriate population? think about them as well, they can also be reached thru this medium<br />Indian aviation sector<br />Growth rate of India's civil aviation sector is the highest in the world<br />Domestic air traffic will double and touch 86 million by 2010, up from 32 million in 2007<br />
  5. 5. Global warming<br />As year pass by, summers will be longish<br />AC’s have become an affordable commodity and will become a necessity<br />Possibility of power shedding<br />This will impact Television consumption in certain pockets with power deficit<br />
  6. 6. Increasing pollution<br />This will result into health challenges on a very high scale<br />Launch of Tata Nano<br />Implications for Media and Environmental trends – More traffic snarls, more time on the road, hence > time for Outdoor > time for mobile media (FM, Mobiles)<br />More opportunity for environmental related CRM projects/themes, and corporate responsibility for infrastructure management etc…<br />Will the Police/Government lift the ban or will there be a relaxation from the current ban on not using the Mobile phones while driving?<br />
  7. 7. Consumption of multiple medium<br />Already there is enough amount of data which proves usage of Internet while watching TV and other activities such as eating, playing with Children, etc. All this is increase and likely to impact in a severe way during the advert breaks<br />Implications – The need for branded in-content and program integration will increase, to address the viewers more efficiently<br />
  8. 8. Print<br />Niche magazines on the rise<br />Possibility of many specialty magazines, not too high on circulation numbers (mostly in 000’s)…latest offering Better Homes & Gardens<br />With various new dailies getting launched, will the definition of reach (AIR) hold good? or will it capture salience as reach?<br />
  9. 9. Music consumption will rise<br />Launch of 9XM has proved it<br />IPOD and MP3 players ownership on rise amongst youths<br />Increasing ownership of cell phones will drive listenership of radio stations amongst lower SEC’s<br />Currently there’s a need gap for Music as a genre<br />60% of the SEC ABC audiences consider “Music as an important part of their life”<br />However less than 12% actual consume it<br />Source : TGI 2007<br />
  10. 10. From Research point of view<br />Will companies opt in for real time update (more of an online tracking with panels of consumers, but a scaled up version) and plough resources accordingly i.e. services, product placement, etc…may to cut cost, etc<br />

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