1. India Media Vision In the next 5 years - Change will be constant 13th March, 2010
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5. Global warming As year pass by, summers will be longish AC’s have become an affordable commodity and will become a necessity Possibility of power shedding This will impact Television consumption in certain pockets with power deficit
6. Increasing pollution This will result into health challenges on a very high scale Launch of Tata Nano Implications for Media and Environmental trends – More traffic snarls, more time on the road, hence > time for Outdoor > time for mobile media (FM, Mobiles) More opportunity for environmental related CRM projects/themes, and corporate responsibility for infrastructure management etc… Will the Police/Government lift the ban or will there be a relaxation from the current ban on not using the Mobile phones while driving?
7. Consumption of multiple medium Already there is enough amount of data which proves usage of Internet while watching TV and other activities such as eating, playing with Children, etc. All this is increase and likely to impact in a severe way during the advert breaks Implications – The need for branded in-content and program integration will increase, to address the viewers more efficiently
8. Print Niche magazines on the rise Possibility of many specialty magazines, not too high on circulation numbers (mostly in 000’s)…latest offering Better Homes & Gardens With various new dailies getting launched, will the definition of reach (AIR) hold good? or will it capture salience as reach?
9. Music consumption will rise Launch of 9XM has proved it IPOD and MP3 players ownership on rise amongst youths Increasing ownership of cell phones will drive listenership of radio stations amongst lower SEC’s Currently there’s a need gap for Music as a genre 60% of the SEC ABC audiences consider “Music as an important part of their life” However less than 12% actual consume it Source : TGI 2007
10. From Research point of view Will companies opt in for real time update (more of an online tracking with panels of consumers, but a scaled up version) and plough resources accordingly i.e. services, product placement, etc…may to cut cost, etc
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