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Mobile at the  bottom of   the pyramid:  today and tomorrow Rohan Samarajiva, LIRNE asia International Institute of Communication, Hong Kong, November 3-4, 2008
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Access to ICTs   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bottom of the Pyramid   (BOP)   = SEC D & E ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],SEC D & E SEC A, B & C
Internet at the BOP… Large gender divide,  even in South East Asia Pakistan India Sri Lanka Philippines Thailand Use the Internet 1.9% 0.3% 1.5% 8.8% 10.4%
…what Internet??
Will we ever get there . . .   ? ,[object Object],Access = mobile?
Access through the phone is surprisingly high . . . ,[object Object],“ Half the world’s population has not made a phone call” was wrong when Kofi Annan said it in 1999; absolutely wrong now South Asia South East Asia Pakistan India Sri Lanka Philippines Thailand Used phone in last 3 months 98% 94% 92% 93% 95%
Ownership is not as high . . .  ,[object Object]
Prerequisites for ‘more-than-voice’ mobile ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Easy access needed for more-than-voice with mobile… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Also note that 12% in PK, 4% in IN & 6% in LK use the mobile of another household member  “ Fixed” phones at S Asia BOP are mostly CDMA; Mimic GSM features.  back Access  within house
An innovation that has already been made ,[object Object],Only ones with total cost of ownership < USD 5
Optimizing revenues from subscribers    optimizing revenues from minutes ,[object Object],[object Object],[object Object],[object Object]
Budget telecom networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovations that are needed ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.lirneasia.net Rohan Samarajiva, samarajiva@lirne.net

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Mobile at the bottom of the pyramid

  • 1. Mobile at the bottom of the pyramid: today and tomorrow Rohan Samarajiva, LIRNE asia International Institute of Communication, Hong Kong, November 3-4, 2008
  • 2.
  • 3.
  • 4.
  • 5. Internet at the BOP… Large gender divide, even in South East Asia Pakistan India Sri Lanka Philippines Thailand Use the Internet 1.9% 0.3% 1.5% 8.8% 10.4%
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. Also note that 12% in PK, 4% in IN & 6% in LK use the mobile of another household member “ Fixed” phones at S Asia BOP are mostly CDMA; Mimic GSM features. back Access within house
  • 13.
  • 14.
  • 15.
  • 16.
  • 17. www.lirneasia.net Rohan Samarajiva, samarajiva@lirne.net