The Rise of the Mobile Web

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The rise of the mobile web will dramatically affect the go-to-market strategies for organizations of every size across virtually every industry and market segment.

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The Rise of the Mobile Web

  1. 1. WE LIVE IN ACCELERATED<br />TIMES<br />
  2. 2. It is estimated that 4 Exabytes of unique information will be generated this year.<br />That’s more than all of the information of the last 5,000 years.<br />
  3. 3. The 10 fastest growing jobs in 2010 … did not exist in 2004. <br />We are now preparing students for jobs that do not exist, using technologies yet to be invented.<br />
  4. 4. For students that start studying for a Technical Degree this year … half of what they learn will be outdated by their third year of school.<br />
  5. 5. It took radio30 years to reach an audience of 50 million ... It took television13 years … The Internet<br />4 years … the iPod 3 years … <br />Facebook 2 years.<br />The Mobile Web?<br />
  6. 6. By 2013, the US mobile Internet audience is expected to reach <br /> 134.3 million users<br />
  7. 7. The first commercial SMS text message was transmitted in 1992. <br />Today, the number of text messages sent everyday exceeds the population <br />of the planet.<br />
  8. 8. AT&T has seen its mobile data traffic increase by 50X <br />in just the last <br />three years<br />
  9. 9. Apple’s iPhone, has<br />stimulated 3 billion <br />mobile application <br />downloads since <br />opening of the <br />Apple App Store <br />
  10. 10. Analysts project a $1.56 billion mobile advertising market by 2013<br />
  11. 11. Morgan Stanley predicts that smart phones will <br />out-ship the global <br />PC market by 2012<br />
  12. 12. WiFi & 3G networks speeds can be as much as six times faster than 2G and 2.5G predecessors <br />
  13. 13. Users expect Website speeds on their mobile devices to be comparable to, or better than, what they experience on their desktops.<br />
  14. 14. Users expect a mobile<br />experience that includes rich media, video and all the other high quality information they get on the Web<br />
  15. 15. A mobile-to-web slowdown as small as 2 seconds leads to a 4.3% reduction in revenue per user. <br />
  16. 16. Google has 68.2% of the U.S. mobile search market. Yahoo followed at 31.5% and Bing trailing at 0.2%.<br />
  17. 17. “Mobile is very important to our strategy and will only become more critical as consumer and usage becomes more widespread”<br />
  18. 18. ABI Research reports that mobile shopping increased more than 300% in one year, from $396 million in 2008 to $1.2 billion in 2009<br />
  19. 19. 68% of smart phone users conduct many behaviors of mobile shopping such as looking for reviews, shipping information or store coupons.<br />
  20. 20. THE TOP M-COMMERCE MERCHANTS <br /> eBay: 5.03 million visitors<br />2. Amazon.com: 3.51 million visitors <br />3. GameSpot: 2.58 million visitors<br />4. Netflix: 1.85 million visitors<br />
  21. 21. Mobile Alerts Drive 30% of Recipients Into Stores: 27% Go To Make Purchases<br />
  22. 22. More than 40 million U.S. consumers will be using mobile banking by 2012. <br />
  23. 23. Airline tickets sold via the <br />mobile channel are expected to reach $15 billion people by 2014. <br />
  24. 24. 3G & 4G Networks Will Cause Mobile Video to Grow 60% by 2014<br />
  25. 25. 63% of smartphone users frequently used apps that deliver specific content based on the user’s location. <br />
  26. 26. 7.8 million Apple iPads and similar devices will be sold this year, and more than twice that number next year.<br /> <br />
  27. 27. For further information on our mobile products and solutions, please contact:<br />John Rovito<br />732-549-9770<br />johnrovito@zsl.com<br />

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