he Coca-Cola Company is an American multinational corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Atlanta, Georgia.

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COCA COLA
Taste the feeling

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Name COCA COLA
Industry served Non Alcoholic Beverages
Geographic areas served World Wide
Head quarters Atlanta, Georgia, United States
Current CEO James Quincey
Revenue (2017) $ 35.41 Billion
Net profit (2017) $ 9.61 Billion
main competitors PepsiCo, Dr Pepper Snapple
Parle, Red bull,

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History of coca cola
Established in 1886, the
coca cola company operates
in more than 200 countries
and markets more than
2800 beverage products
these products include
sparkling and still beverage,
such as waters, juices, and
juice drinks, teas coffees,
sports drinks, four of the
worlds top five nonalcoholic
sparkling beverages brands
are ours: coca cola, Diet
coke, sprint and Fanta.

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STRATEGIC GOALS
 To continue to be an organization providing
the quality products to the valuable
customers.
 To select and retain the professional people
for the organization.
 To project an outstanding corporate image.
 To satisfy the customer through extra
ordinary service and an excellent service
along with the tactical and optional support
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Operational goals
Operational goals are decided by
the top management in
consultation with lower level
employees. They are following the
concept of management by
objectives (MBO)
Tactical Goals
The top management of the
company on an annual basis
devises these goals together with
the consultation of the lower level
employees.

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Failures
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Advertising
• Direct marketing
• Viral marketing
• Web and Social media
• Sales and promotions

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Competitive
Advantage of
Coca Cola
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• The secret recipe for coca cola ,which arguably
tastes better than other cola drinks
• Coca cola’s production techniques are so well
developed that it costs a fraction of selling price
to manufacture their product, resulting in high
profit margins
• Offers almost 400 brands in over 200 countries.
• Also offers merchandise with the coca cola label
• Not just a beverage, but a brand loyal
consumers

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MERGERS AND AQUISITIONS
• 1960 - Minute maid
• 1993 - Thumps up
• 2007 - Fuzee Beverage
• 2011 - Honest Tea (40% acquired in 2008)
• 2013 - Zico
• 2014 - Monster Beverage (16.7% Stake)
• 2018 - Costa Coffee

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REVENUE AND SALES
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LET’S GO AND TASTE THE
FEELING! CHEERS..

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THANK YOU
SRAVANI ADDANKI
sravaniaddanki97@gmail.com