This presentation provides an overview of Coca Cola's history and operations in Pakistan. It discusses Coca Cola's founding in 1886 and expansion to Pakistan in 1953. The presentation outlines Coca Cola's vision, mission and strategic positioning as targeting young consumers. Charts show Coca Cola's largest market share competitor is Pepsi at 65% while Coca Cola holds 30% of the Pakistani soft drink market. The marketing mix of 4Ps - products, price, place and promotion - are also summarized.

2. Coca Cola Presentation
AbdulWahab
&
Yasir Iqbal

3. Market Analysis
Why this product are lounge?
Need?

4. Logo of Coca Cola

6. 1886
Coca Cola
BORN
1896
BOTTLINGIn a drug store Success

7. 1953 1996
Started Operations in
PAKISTAN
All rights to
Coca Cola Beverage Pakistan Ltd.

8. Plants & Warehouses of Coca Cola

10. Vision:-
Our vision serves as the framework for
our Roadmap & guides every aspect of
our business by describing what we
need to accomplish in order to continue
achieving sustainable quality growth.

12. Mission:-
Our roadmap starts with our mission . It declares our
purpose as a company & serves as the standard
against which we weight our actions and decisions.
• To refresh the world…
• To inspire movements of happiness…
• To create value & make a difference.

16. Coca Cola Competitors

17. Pepsi

18. Shezan

20. Segmentation Target Positing

21. Target Market
Coke target’s young generation

22. Positing Statement
Coca Cola has strategically
positioned itself within the
world soft drink market.

23. Market Share in Pakistan
Pepsi , 65%
Coca-
Cola, 30%
Others,
5%
www.google.com

24. Marketing Mix 4 Ps

25. Products
• Coca cola
• Coke diet
• Coke zero
• Tin pack
• Tin diet
• Tin zero
Coca Cola has growing chain of Product line

26. price
250ml 500ml 1.5lit 2.25lit 150ml 400ml
Rs.22/- 45/- Rs.85/- Rs.110/- Rs.30/- Rs.50/-

27. Place
Direct Selling
Indirect Selling

28. Promotion
• Tv commercial
• Print media
• Billboards and holdings

29. Other Promotion Activities
Coca-Cola Concerts

32. References:
• www.cocacola.com
• www.ccbpl.com
• http://vustudents.ning.com/group/mkt619finalproj
ectmarketing/forum/topics/coca-cola-marketing-
plan#ixzz2mIdDFHtR
• www.scribd.com/cocacola