Find out what the likes of Neil Patel, Joanna Wiebe and Oli Gardner are planning for their businesses in the coming years! Get inspired, stay motivated and be the best that you can be!

1. www.getspokal.com

2. In 2015, we’ll be focused on two priorities
in online marketing: email marketing, and
content marketing. Obvious, right? It might
seem obvious, but it’s actually really hard
to focus when there are so many bright,
shiny objects to pull you in every
direction (kind of like The Rack, and just
as painful). Our filter for everything will be,
at the highest level, this: will it enrich our
subscribers’ lives? If not, we won’t do it.

3. “In 2015 I will be focusing on building
email lists at my blogs/sites, and also
working to increase engagement with
subscribers. As I have made email
marketing more of a priority it has
had a really positive impact on traffic,
product sales, and affiliate product
sales, so that will be my main emphasis
in the coming year with a few
different sites and email lists. One of
the reasons it is important is because
I have been able to get much better
results for my effort with email
marketing than with any other type of
marketing or promotion.”

4. Everything can be a
repeatable process. In 2015
we’re going to spend a lot more
time focusing on planning. As
Vero switches from a small
business into a company with
huge growth potential, similarly
we’re focused on how our teams
can create repeatable
processes and scale along. It’s
going to be a fun year.”

5. “2015 for Unbounce will be the year
of new conversion data. Specifically
I’ll be mining the data from the
Unbounce database to gain insight
into the world’s largest data set on
landing page conversion rates. It
promises to be fascinating. This data
will uncover new evidence-based
conversion centered design theories,
and put to bed many myths of
conversion rate optimization.”

6. “In 2015 my marketing goal is to
concentrate more on adding
value in my posts and content
while at the same time seeking to
engage more with my readers.”

7. “My main goal in the new year is
all about optimization. One of the
key areas of our business is
building email subscribers as that’s
where most of our sales were
generated from. We have a good
conversion process to build email
subscribers but we want to
optimize further. The second major
goal is optimization of our sales
conversion. Whatever conversion
any company gets there’s always
room for improvement!”

8. “Reaching more people: For me, creating brand
awareness for myself is the first priority in 2015. By
improving my website’s search visibility, I can reach
out more people to grow my brand awareness.

9. “I’m focused more on personal
goals. Work life balance has been
hard for me as a full time
entrepreneur now for half a
decade and with twin girls now I’m
positioning myself to cut out
Fridays. So I’ve already let my team
know that I’m making that transition.”

10. “My New Years resolution as it relates to
online marketing is to boost Crazy Egg’s
conversion rate by double. Reason
being is customer acquisition costs are
rising rapidly in the analytics space and
by increasing conversions it will help
reduce the cost to acquire a customer
by half. This will allow us to spend more
and stay competitive as paid
advertising costs will continually rise.”

11. I like the concept of SMART goals, whether it’s for
performance reviews or for New Year’s resolutions. It’s too easy
to lose track of the basics in online marketing, so building out
these types of no-brainers as a “website essentials checklist”
would be the specific goal I’d put in place.

12. “Our New Year’s Resolution
is to plan out a publishing
schedule. This year we’ve
been quite sporadic in
writing on our blog and
sites like Econsultancy and
Search Engine Watch
because with a running
topic list but no schedule
invariably we get engulfed
with client work and before
you know it months have
past.”

13. “When it comes to online
marketing, I hope to continue to
expand the ways I’m measuring
the impact of content. As a
marketer I’m regularly helping
businesses develop and distribute
their content, then measure how it
affects their business goals. By
continuing to expand upon the
different ways to use analytics to
inform marketing, i’ll be a more
effective marketer in the long-run.”

14. We’re taking the notion of “brands
are publishers” and pushing the
boundaries of that further.
How that plays out: We’ll focus on
enormous empathy and customer
experience …We’ll focus on more
relevance and new inspirations
(rather than just the tried and
true).And we’ll focus on being
generously useful. 2015 really will be
the year we create and curate
content our customers will thank us
for. Which leads me to…

15. One more.
One more devoted reader. One more email subscriber. One more
follower on Twitter, Facebook, and Google Plus.
One more comment from someone who loves my writing. One more
laudatory email from a stranger. One more stranger-turned-friend.

16. “At social media I have expanded my networking by regularly attending
queries of my visitors and serving them as best as I can.
Now the second phase of selling is about to start and it will happen once
I create a focused list of email subscribers.
So in first of month of 2015 I will install an email builder at my blog and
also subscribe an email marketing service.”

17. At a top level for my business, it
really comes down to one
thing; diversifying revenue
streams.
In 2014 my focus has been on
growing my existing revenue
streams and that’s been going
well but it’s essential that I
switch my focus to minimize
financial risk.
I’ve been putting plans
together and working on new
products but in 2015 it will be
time to push forward with these.

18. “First is mobile, mobile, mobile. Did I
mention mobile? I hate to be so
reactive to Google, but
unfortunately they are so gigantic –
when they start pushing something
the entire world adjusts. And 2014
was the year of the biggest push for
mobile I’ve ever seen by Google. It’s
critical moving forward to be sure
your site is perfect on a mobile
device. There are a lot of bases to
cover ensuring this, and I need to
spend more time there.”

19. “Increase sale of our
product on-line by 50%
by introducing six new
products and actively
promoting them through
our social networks. We
are at capacity in our
consulting business.
Therefore, generating
passive income is a must
to keep our growth
going.”

20. Our biggest resolution for 2015 is to
stop referring to people as targets. It’s
a phrase we’ve used in the past but
we need to remember … they’re
people, not something you shoot or at
which you throw a dart! We’re still out
to find as many professional speakers
and coaches as we can, because they
are the niche upon which we’re
focused. Instead of “targeting” them,
though, we think it’s more valuable to
start a dialog and use it as an
opportunity to learn more about the
people we serve.

21. “Our goal for 2015 is to
implement a lead
generation program
through inbound marketing.
We do this work for all of
our clients. We stress the
importance of it. We even
have serious data and
metrics that prove its
effectiveness…and yet, the
shoemaker’s children don’t
have shoes.”

22. I will increase my networking activity with influential
online marketers. For me, networking really means
making connections with people and being of service.
It’s all about building meaningful relationships. To do
this, I’m going to be spending more time on social
media, blogs, and forums. This is important for me not
just for business, but to make a bigger impact in the
industry.

23. “2015 is going to be a defining
year for Fridge Magazine. Every
piece of content that we publish
will be able to be consumed in a
minimum of two ways. For instance
take an article published on our
website, yes the main format may
continue to be written however all
articles will also be published with
a well-produced audio piece to
accompany the article. I think by
doing this it will open our content
up to a whole new audience
especially mobile users.”

24. “For the last six months my
focus has been entirely on
writing long, detailed, high
quality posts that solve a
business’s problems or make
their life better and
connecting with blog
influencers who serve the
same audience I do but in a
different way.”

25. “In 2015, one of my online marketing objectives (resolution) is to
focus a bit more on capturing leads to increase my email
subscribers. I feel that I have neglected this channel somewhat
in 2014 and I intend to review all the landing pages, offers,
etc., to build my list. Another area that I wish to focus on is
content marketing on “other” platforms aside from my on site.
This is particularly important to ensure that my “brand” (or name
if you prefer) continues to get noticed.”

26. “Increase the creativity of our online
content marketing: We are strong
believers in the power of content
marketing to engage buyers, which should
come as no surprise since we’re a content
marketing SaaS company. However, buyers
continue to be overwhelmed with online
content; and if we want to be relevant,
we’ll need to continue delivering highly
relevant content in more creative ways in
2015. For example, developing more
infographics, creating more tools that can
help other content marketers be
successful, and repurposing existing
content into multiple formats that are
suitable for many types of audiences.”

27. Thanks for watching!
For more great content, mosey
on over to our website!
www.getspokal.com/blog