Presentation from the Partner Executive Summit, Frankfurt, 21. November 2018

1. PARTNER?
BRAUCHEN WIR NICHT…
Customer Story @
Splunk Partner Executive Summit 2018
29.11.2018OTTO – Splunk Partner Executive Summit – Customer Story 1
Frankfurt (Main), 21. November 2018

2. Forward-Looking Statements
29.11.2018OTTO – Splunk Partner Executive Summit – Customer Story 2
During the course of this presentation, we may make forward-looking statements regarding
future events or the expected performance of the company. We caution you that such
statements reflect our current expectations and estimates based on focus currentl known tu us
and that actual events or results could differ materially.
The forward-looking statements made in this presentation are being made as of the time and
date of its live presentation. If reviewed after its live presentation, this presentation may not
contain current or accurate information. We do not assume any obligation to update any
forward looking statements we may make. In addition, any information about our roadmap
outlines our general strategy direction and is subject to change at any time without notice. It is
for informational purposes only and shall not be incorporated into any contract or other
commitment. Otto undertakes no obligation either to develop the features or functionality
described or to include any such feature or functionality in a future publication or release.

3. INHALT
1. Wir sind OTTO
2. Unsere Splunk Journey
3. Wozu wir Partner dann doch brauchen
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4. OTTO – Splunk Partner Executive Summit – Customer Story 4
1. WIR SIND OTTO
Wer war OTTO?
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5. Over 65 years of OTTO – from mail-order
shoes to e-commerce pioneer
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From 1995:
expansion into multichannel
retail
otto.de goes live
1949:
foundation
From 1960:
building a leading mail-order
retailer for fashion and furniture
The main catalogue as the
company’s trademark
Today:
OTTO is a driving force in online
retail, the company uses the latest
technology and is actively shaping
the market
1950:
the first, hand-bound OTTO
catalogue is mailed out: it
presents 28 pairs of shoes
on 14 pages

6. Continued success since OTTO was
founded in 1949
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Dr Michael Otto, Supervisory Board ChairmanProf. Dr h.c. Werner Otto, company founder

7. OTTO – Splunk Partner Executive Summit – Customer Story 7
1. WIR SIND OTTO
OTTO? Machen die nicht gerade digitale Transformation?
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8. Facts & figures
• Location:
Hamburg (head office)
• Employees:
4,700 (all locations)
• Sales 2016/2017:
2.9 billion euros
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OTTO campus in Hamburg

9. OTTO – Number 1 in Fashion & Lifestyle*
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*B2C mail order, GfK figures 2014
6.800
brands (in-house and many
premium third-party brands)
Over 2,8 million
items online
Huge product portfolio from fashion and
lifestyle to household appliances and
multimedia, DIY, kitchens, furniture and toys120
specialist catalogues
The only ‘big book’
company to make
the jump into the
digital world
6 specialist online shops

10. 20 years of experience in e-commerce
29.11.2018OTTO – Splunk Partner Executive Summit – Customer Story 10
1995:
OTTO’s first online presence
at www.otto.de
2000:
ordering via mobile phone
starts on mobil.otto.de
Today:
over 2.8 million items and around 6,800
brands at otto.de. Convenient shopping on all
user devices.
Financial year 2017/18:
increase of 8.5 percent to 2.956 billion euros
and 1.8 million new customers

11. From mail-order catalogues
to e-commerce expertise and platform
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Multimedia
Household
Kitchens
Furniture
Home textiles
DIY store
Toys
Sports
Lingerie
Swimsuits
Shoes
Menswear Womenswear
Large bandwidth of
products and brands

12. Blogs powered by OTTO
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Roombeez
Blog for home and lifestyle
Two for Fashion
OTTO fashion blog
re:BLOG
Blog on sustainability topics

13. Blogs powered by OTTO
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Updated
OTTO technology blog
Platz schaffen mit Herz
Blog on clothing donation
Soulfully
Blog on plus size fashion

14. Large and loyal customer base
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Over 6.6 million
active customers
Up to 10
orders per second
1,9 million
visits per day

15. 15Company Presentation 29.11.2018
Over 90 % online share
of total sales

16. The OTTO shopping experience is available to
our customers on all devices
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Including persistent shopping baskets and wishlists
55%
Circa
65%of all purchases on
mobile devices
of all visits on
mobile devices

17. 29.11.2018Company Presentation 17
Always available!

18. Service as equals
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2,000service staff 24
OTTO – Splunk Partner Executive Summit – Customer Story
Time to answer phone
less than 10 seconds
Available 24/7
including mail, chat, FB

19. 29.11.2018Company Presentation 19
Langfristiges Engagement
zahlt sich ausWir machen digitale Zukunft.We invest in a digital future

20. OTTO AS PART OF THE OTTO GROUP
GLOBALLY SUCCESSFUL WITH A WIDE RANGE OF E-COMMERCE BRANDS
North America
Russia
Asia
Germany
Europe
South America
Majority
Shareholdings
Minority
Shareholdings
20OTTO – Splunk Partner Executive Summit – Customer Story 29.11.2018

21. OTTO – Splunk Partner Executive Summit – Customer Story
Group total
2017/18
EUR million
2016/17
EUR million
Revenue 13,653 12,512
Capital expenditure* 380 382
EBITDA 750 730
EBIT 405 365
EBT 629 262
Group equity 1,532 1,308
Gross cash flow 806 760
Employees (average numbers) 51,785 49,787
*) In intangible assets and property, plant and equipment
2. KEY FIGURES
FROM REVENUES TO EMPLOYEES – OTTO GROUP PRELIMINARY FIGURES
21

22. OTTO GROUP KEY FIGURES
OTTO – Splunk Partner Executive Summit – Customer Story
PRELIMINARY REVENUE IN THE RELEVANT SEGMENTS
Multichannel-Retail
2017EUR million
Financial Services
732
841
9,819
10,541
1,961
2,271
Services
2016
2229.11.2018

23. OTTO – Splunk Partner Executive Summit – Customer Story 23
1. WIR SIND OTTO
Wo wird OTTO morgen sein?
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24. Die OTTO VISION
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mobile, online, plattformübergreifendOTTO als Händler Auf einem fairen Marktplatz

25. OTTO – Splunk Partner Executive Summit – Customer Story 25
2. UNSERE SPLUNK
JOURNEY
Von 0 auf Splunk in mehr als 10 Jahren
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26. Unsere Journey
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Hybrid operation in public und private
cloud
Erste Lizenz vor mehr als 10 Jahren
im Relation Center
Ausbau auf Backend Infrastruktur

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28. OTTO – Splunk Partner Executive Summit – Customer Story
13 billion
events in
36 days 63 systems
per
environment
4-5
environments
at the same
time
200 user
interfaces
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29. Architecture
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Cluster Master
License Master
Deployment Master
Deployer
Universal
Forwarder
Load Balancer
Firewall
Intranet
Syslog
Source
Intranet
Firewall
Index
Cluster
ProxyForwarder
Search
Head
Cluster
167
Web-Oberfläche
Load Balancer
8
REST-API
Load Balancer
19
OTTO – Splunk Partner Executive Summit – Customer Story
Datenbanken
ESB Queue

30. Wie setzen wir Splunk heute hauptsächlich
ein?
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• 1000 registrierte User, davon 600
in der IT
• Logging hoch optimiert
• Application Monitoring, schon
während der Entwicklung
• End-To-End Process and
Transaction Monitoring
• EUDSGVO
• Fraud Detection
See the zombi apocalypse before its happening

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3. WOZU WIR PARTNER
DANN DOCH
BRAUCHEN
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32. The next big shit in Splunk@OTTO
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• Process Analytics (Business
Flow)
• Hybrid Cloud Operations and
Security (App for AWS,…)
• Machine Learning (MLTK)
• Analytics for everyone
everywhere (Splunk Mobile for
iOS, Apple TV, Android(!))
Bildunterschrift

33. Was brauchen wir an einem Partner?
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Geschult und ZertifiziertFlexibel Kreativ

34. OTTO – Splunk Partner Executive Summit – Customer Story 34
VIELEN DANK
Wir freuen uns über einen interessanten Austausch.
29.11.2018