The document discusses PTC's participation and objectives at the Paris Air Show 2015, which will take place from June 15-19. It notes that the air show attracts over 300,000 visitors from 44 countries, including trade professionals and the general public. PTC aims to reinforce its brand recognition and positioning amongst press, customers, and prospects in the aerospace and defense industries. Key goals include introducing PTC's Internet of Things solutions for aerospace and defense and deepening relationships with journalists to generate positive coverage. The document outlines PTC's chalet location, topics to discuss with press, and a public relations action plan before and during the air show.
3. 3
Paris Air Show 2015
+300 000 visitors from 44 countries
50% Trade / 50% General Public
Worldwide
Event
June 15-19
GET READY !
139,273
TRADE
VISITORS
3,100
JOURNALISTS
FROM ALL OVER
THE WORLD
285
OFFICIAL
DELEGATIONS
FROM ALL OVER
THE WORLD
2,215
EXHIBITORS
FROM 44 COUNTRIES
176,299
GENERAL PUBLIC
VISITORS
150
AIRCRAFTS
PERFORMING
FLYING DISPLAYS
AND EXHIBITED
5. 5
Paris Air Show 2015
Unique visibility opportunity
Through press and media activities / 3000 journalists
Media
Coverage
+300 000 visitors from 44 countries
50% Trade / 50% General Public
Worldwide
Event
PTC & A&D business growth strategy built on
Connected Services and IoT
SLM - SCP/IoT
Positioning
Optimize visibility and availability of PTC Executives
PTC
Executives
June 15-19
GET READY !
6. 6
Confirmed Executives so far
Kevin Wrenn John Richardson
Russ Fadel Howard Heppelman Brian Shepherd
Michael CampbellRoque MartinRobert Gremley
James Heppelmann
9. 9
General topics identified:
– PTC & A&D business growth strategy
– Digital Continuity
– Connected Services and IoT (Green issues )
– Connected SLM
– How Smart, Connected Products Enable Business Transformation
– SLM in the context of the ePLM
Target press audiences:
– Trade / vertical A&D & Business media, from EMEA + Russia + US + APAC
– Industrial analysts (Jack to come as well?)
Topics , messaging & targets
The list hereafter can be adjusted within the next months
PTC AT THE