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Spark Summit Keynote by Shaun Connolly

Keynote at Spark Summit

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Spark Summit Keynote by Shaun Connolly

  1. 1. Accelerating Enterprise Spark Shaun Connolly Hortonworks Strategy @shaunconnolly
  2. 2. Apache Spark Unlocks Enormous Potential of Data in the Enterprise
  3. 3. Page3 © Hortonworks Inc. 2011 – 2016. All Rights Reserved Personalized Online Ads Petabytes of Weblogs Analyzed with Spark at Scale • Data streams from a vast array of desktop and mobile devices • 13 billion daily events processed latency as low as 40 milliseconds • No data cleansing necessary prior to analysis with Apache Spark • 2 clusters consolidated into 1 YARN-based HDP cluster • Launched new product Webtrends Explore™ -- powered by HDP Per-Customer Click Path Web Log Analysis SQL Server Offload “We’re able to…look at this data set and process it and do predictions, behavioral analysis. We can do things that allow us to determine ROI for different actions and behavioral patterns.” Peter Crossley, Chief Architect Behavioral Segmentation Ad Click Predictions LCV Analysis
  4. 4. Page4 © Hortonworks Inc. 2011 – 2015. All Rights Reserved New Use CasesCable Company: Optimize Advertising • Monitor channel changes with Spark Streaming • Correlate changes with Ads/Programming • Allocate Ads real time: Show ads to user who are watching a show and will stay for > over 20 seconds Railroad Company: Real-time View of State of Track • Optimize the track and train maintenance • Large volume and granularity of track data • GeoSpatial analytics is critical
  5. 5. Spark Trends Implications for the Enterprise Data API Enterprise Ready / ”Hardened” Data Science is still the Frontier
  6. 6. Page6 © Hortonworks Inc. 2011 – 2015. All Rights Reserved ETL, Streaming, Reporting, Analytics Must Integrate into Existing Environments A Critical Tool in the Enterprise Tool Box The Data API
  7. 7. Page7 © Hortonworks Inc. 2011 – 2015. All Rights Reserved HA, DR, Tooling, Debugging, Operations Security, Encryption, Governance Models Scale Implications of Enterprise-Ready / “Hardened”
  8. 8. Agile Analytics & Data Science Need to Democratize Easy and Better Tooling Train and Encourage More People to Join Us
  9. 9. Hortonworks Strategy for Enterprise Spark at Scale Agile Analytics & Data Science Accelerate Capabilities for the Enterprise Innovate at the Core
  10. 10. Stay tuned…. March 1
  11. 11. Thank You! Shaun Connolly @shaunconnolly

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