An SMS Smart Link is a clickable and interactive link embedded within an SMS message. It allows recipients to directly click on the link from the text message, leading them to specific web pages, mobile apps, or other digital content. By incorporating dynamic links in SMS messages, businesses can enhance user engagement, simplify communication, and provide a seamless experience for customers to interact with their offerings. SMS Smart Links are a powerful tool in mobile marketing, driving higher click-through rates and facilitating immediate actions from recipients.