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2. WHAT IS TRANSACTIONAL BULK SMS?
Transactional Bulk SMS refers to the automated process of sending large volumes
of text messages to individuals based on specific transactions or actions they have
taken. Unlike promotional SMS, which is typically used for marketing and
advertising purposes, transactional bulk SMS is specifically designed for delivering
time-sensitive and critical information related to user transactions.
3. HOW DOES TRANSACTIONAL
BULK SMS WORK?
Transactional Bulk SMS works through an automated and systematic
process that involves triggering messages based on specific events or
transactions. Here is a step-by-step overview of how transactional bulk
SMS typically works:
6. 01
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Ensure that recipients have explicitly opted in to receive transactional
SMS messages. This may be part of the sign-up or registration process,
and businesses should clearly communicate the purpose of
transactional communications.
Transactional SMS is designed for immediate delivery.
Ensure that messages are sent promptly after the
triggering event or transaction to provide timely and
relevant information.
Implement security measures to protect sensitive
information transmitted through transactional SMS. Use
secure transmission protocols to safeguard user data.
Clearly display identifiable sender information, such as a
recognizable sender name or organization. Transparency
in sender identification builds trust and legitimacy.
7. Banks use transactional bulk
SMS to notify customers of
various banking transactions,
such as fund transfers, account
balance updates, ATM
withdrawals, and credit card
transactions. These messages
provide real-time information to
account holders.
Banking
Transaction Alerts
Companies use transactional
bulk SMS to confirm
successful bill payments by
customers. The message
includes payment details,
confirmation codes, and the
updated account balance.
Bill Payment
Confirmation
8. Online platforms and
services send transactional
SMS messages to users who
request password resets.
The message contains a
secure link or code to reset
the password, enhancing
account security.
Password Reset
Notifications
Online platforms and apps
send transactional SMS
messages to users for
account verification or two-
factor authentication. The
message typically contains a
verification code for
enhanced security.
Online Account
Verification
9. Transactional SMS messages are sent instantly, ensuring that users receive important
information promptly after a transaction or action has taken place. These SMS messages are
triggered by specific events or transactions, such as order confirmations, shipping
notifications, account updates, password resets, appointment reminders, and more.