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ROIALTY puts real-time customer profiling at the core of your marketing ecosystem so that you can stop guessing and start knowing how to make better business decisions and drive ROI.
Businesses are trying to collect as much data as they can in attempt to learn more about their customers, aiming at personalizing customer experience. But how can they strengthen these data in a way that truly gives back a meaningful view of their customers that leads to relevant interactions and relationships?
ROIALTY is based around a simple truth: modern consumers publicly share information about their relationships, passions, desired products and holiday plans via social networks. Every single social interaction, if timely collected and properly interpreted, is an opportunity to better understand your customers and to get in touch meeting their expectations.
SOCIAL INTELLIGENCE identifies people interested in your brand and builds rich marketing personas suggesting the right content and placement to reach and thrill each of them.
DIGITAL ENGAGEMENT personalize customer experience with gamification and tailored missions and rewards, enhancing conversion rates.
CUSTOMER PROFILING enriches your CRM with demographic, psychographic and behavioral data and nurtures your marketing automation platform with real-time customer-centric events.