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Intelligence & Gamification
for Social Loyalty
2
ROIALTY is a Real Time Marketing platform created to deliver personalized customer engagement and digital loyalty
progra...
3
Chicco (Artsana Group) is the leading global player within the babycare industry. As many others among our clients,
they...
ROIALTY
PLATFORM
5
The functionalities of the ROIALTY Platform can be organised in three logical components:
Social Customer Segmentation
S...
6
Conversion Engine
Conversion Engine component allows marketers to define profile-driven strategies to deliver targeted, ...
7
GAMIFICATION & LOYALTY APP
Gamification & Loyalty App is the digital loyalty app (web, social, mobile) that allows a bra...
8
Operational intelligence
dashboard that integrates
social and web data.
This allows you to easily convert
every insight ...
9
SOCIAL INTELLIGENCE APP
SOCIAL INTELLIGENCE provides an end-to-end solution that gathers the entire social web and deliv...
10
MEASURE & COMPARE
SOCIAL MEDIA
PERFORMANCE
Measure your social channels
success through the most
updated reach, engagem...
11
Maurizio Ferraris
CEO
Graduated from the University of Milan
in Computer Science and expert in
business models, communi...
ROIALTY SRL
Via Stefanardo da Vimercate, 28
20128 Milano - ITALY
ROIALTY LTD
90 Long Acre, Covent Garden
London WC2E 9RZ -...
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ROIALTY Pitch Deck

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ROIALTY puts real-time customer profiling at the core of your marketing ecosystem so that you can stop guessing and start knowing how to make better business decisions and drive ROI.

Businesses are trying to collect as much data as they can in attempt to learn more about their customers, aiming at personalizing customer experience. But how can they strengthen these data in a way that truly gives back a meaningful view of their customers that leads to relevant interactions and relationships?

ROIALTY is based around a simple truth: modern consumers publicly share information about their relationships, passions, desired products and holiday plans via social networks. Every single social interaction, if timely collected and properly interpreted, is an opportunity to better understand your customers and to get in touch meeting their expectations.

SOCIAL INTELLIGENCE identifies people interested in your brand and builds rich marketing personas suggesting the right content and placement to reach and thrill each of them.

DIGITAL ENGAGEMENT personalize customer experience with gamification and tailored missions and rewards, enhancing conversion rates.

CUSTOMER PROFILING enriches your CRM with demographic, psychographic and behavioral data and nurtures your marketing automation platform with real-time customer-centric events.

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ROIALTY Pitch Deck

  1. 1. Intelligence & Gamification for Social Loyalty
  2. 2. 2 ROIALTY is a Real Time Marketing platform created to deliver personalized customer engagement and digital loyalty programs. Its flexibility enables the definition of profile-driven, interactive journeys aimed to maximize customer loyalty and retention, while providing key metrics to define the ROI of marketing initiatives. Omnichannel: Roialty seamlessly connects to the Client’s existing digital and physical channels, through its set of API and connectors. Interactions can be triggered by business apps (e.g. CRM, web analytics, etc.), digital properties (e.g. website, mobile apps, DEM, etc.), public social channels, store, retails or legacy channels (e.g. digital signage, vending machines, etc.). Contextual: semantic social data and real-time intelligence enable ROIALTY to deliver unexpected highly-engaging calls to action where and when the customer need is urgent, to the most appropriate touch-point. Profile driven: social customer segmentation allows to enrich users attributes and insights to the marketing segmenta- tion capabilities, in order to provide maximum personalization to the customer experience. Loyalty-enabled: missions, statuses, rewards and other gamification features, allow to establish win-win relationships and to increase the attention span and the conversion rates in the customer journey. UNIQUE SELLING PROPOSITION PARTNERS YOUR FUTURE
  3. 3. 3 Chicco (Artsana Group) is the leading global player within the babycare industry. As many others among our clients, they have 3 priorities: 1 A better understanding and segmentation of their customer 2 The growth of engagement and conversion rates across multiple channels 3 The conversion of huge investments on social platform - Facebook, Twitter - into transactions and owner ship of user’s profiling data How can they get more information on their customers behaviours, interests and preferences? How do they keep their audience active and engaged across all channels? How they can finally measure and monetize their digital marketing investments? BEWE “ROIALTY Platform” integrates semantic social data, real-time intelligence and gamification with digital loyalty programs. We pull information into a unified understanding of client’s audience across the entire ecosystem - internal data, web and social properties all in one platform - and combine them into an holistic view in order to perform advanced clus- tering, enable profile-driven engagement and reward client’s biggest supporters. Connecting social accounts, emails, loyalty programs and crm data to a unified, holistic customer profile and collect- ing demographic and behavioral data across different touch points has never been so easy :) ! This massive organized amount of “actionable information” enables you to easily maximize conversion and retention rates across the entire ecosystem: • Automatically provide the most engaging content or call-to-action, based on user’s profile, interests and preferences. • Put real rewards in the hands of your most valuable supporters. • Leverage semantic analysis to assign priority to tickets and to provide contextual insights to your sales and customer service reps We plug into our client’s website and other touch points or existing enterprise platforms to create a seamless user experience. We can track and activate the audience wherever the brand is. Every company today needs to activate and engage their audience across multiple channels. We’re providing a plat- form that drives you beyond the limits of old social marketing. ELEVATOR PITCH
  4. 4. ROIALTY PLATFORM
  5. 5. 5 The functionalities of the ROIALTY Platform can be organised in three logical components: Social Customer Segmentation Social Customer Segmentation (SCS) component uses public and proprietary data to enrich customer identities and build targeted audiences. • Unify Customer Identity (connect social accounts, emails, loyalty program ids and CRM data to a unique customer profile) • Collect demographic and behavioral data from customers’ social profiles and interactions across different touch points • Use enriched Customer Identity data to build effective clusters, reach custom audiences and find leads similar to existing customer profiles
  6. 6. 6 Conversion Engine Conversion Engine component allows marketers to define profile-driven strategies to deliver targeted, personalized customer experience and maximize conversions. • Provide the most engaging content or call to action, based on user’s profile, interests and preferences • Track online and offline missions and provide rewards to increase conversion and retention rates • Combine semantic analysis and Customer Identity data to assign priority to tickets and to provide contextual insights to your sales and customer service reps Command Room The ROIALTY Command Room is the operational center for your real-time marketing intelligence. • Configure monitoring parameters, feeds, events alerts and workflows • Track and visualize your data and metrics via customizable intelligence dashboards Data Platform One solution that semantically analyzes the entire social web and raises events related to intelligent owned and earned channels, conversations, arguments and audience monitoring every relevant content and interaction metric for a brand in its industry. • Processes millions of web and social data in every language • Can build reports and alerts geographical, demographic, psychographic and relevance • Defines the rules to optimize the planning and operation of social caring and digital marketing All the platform components, tools and data feeds can be accessed through a complete suite of REST API or through our stand-alone cloud based SaaS Apps: ROIALTY & SOCIAL INTELLIGENCE (see next pages).
  7. 7. 7 GAMIFICATION & LOYALTY APP Gamification & Loyalty App is the digital loyalty app (web, social, mobile) that allows a brand to develop the potential of ‘engagement’ in social media & digital communities by increasing their involvement through Gamification & rewarding. It boosts awareness, conversions and purchases on e-commerce and retail channels while monitoring the full range of interaction metrics needed to measure the ROI (Return On Investment) of each digital campaign. Gamification & Loyalty App rewards authenticated users connecting their social profiles and offers them targeted ‘missions’, based on their socio-demographics, preferences and interests. Each mission engages the user in content creation & publishing on blogs and social media or in promotion of product/ service initiatives through likes and sharing as well as participating in surveys. Gamification & Loyalty App is the ready-to-go solution to enable your ROI in digital loyalty programs.
  8. 8. 8 Operational intelligence dashboard that integrates social and web data. This allows you to easily convert every insight into action - in real-time. Find buyers actively seeking the products you sell, discover on what topics they’re active and where. Engage users with the most suitable contents based on their specific interests and preferences. Identify emerging and trending topics within your industry, also drive your communication and engagement strategy to success. In a value exchange environment, easily connect your loyalty programs and rewards users based on their actions and purchases made online and offline. Complete consumer life-cycle analysis by tracking user’s purchases through unique coupons and discount codes. UNIFIED ACTIONABLE INSIGHTS PROFILE-DRIVEN ENGAGEMENT LEAD DISCOVERY DASHBOARD LOYALTY PROGRAM INTEGRATION HOT TOPICS OBSERVER TRANSACTION TRACKING KEY FEATURES
  9. 9. 9 SOCIAL INTELLIGENCE APP SOCIAL INTELLIGENCE provides an end-to-end solution that gathers the entire social web and delivers actionable insights regarding owned and earned media, conversations, audiences and topics by tracking each relevant content and interaction around a brand. The platform allows to track a huge set of social media data and to drill down to provide geographic, demographic, and psychographic insights and to monitor performance against competitors while planning, monitoring, engaging, and measuring influencers all in one place.
  10. 10. 10 MEASURE & COMPARE SOCIAL MEDIA PERFORMANCE Measure your social channels success through the most updated reach, engagement and responsiveness metrics. Enhance your editorial strategy and ADV spending effectiveness on Facebook and Twitter. Compare your performance with your competitors and learn the industry best practices. TRACK HASHTAG, KEYWORD, PHRASE AND URL Track hashtags, keywords, authors in real time. Discover who interacts on a specific topic and who contributes in expanding its reach. Calculate the impact of every author and content and measure the performance of your “140-character” initiatives. GET REAL TIME ACTIONABLE ALERTS Get real time alerts when an important event occurs within your web and social scenarios. Events can be set up using every metric, variation, keyword, author, and also combining these variables without any limit. This will allow to discover, for example, if a competitor starts ADV campaigns or launches a successful initiative. LEARN AUDIENCE AND INFLUENCER INSIGHTS Discover, profile and engage the most active and influential authors. Track every interaction and measure the impact of the most active users within your network and the competitor’s one. Discover the topics where users are most active upon and classify people between brand evangelist or detractors. DISCOVER LEAD, REQUEST, SENTIMENT AND CRISIS Find leads in interest/buying process while they post, comment or tweet referring to brands, products, issues or qualitative features. Thanks to the semantic and contextual analysis, every interaction can reveal a new prospect to engage or a new emerging topic. CARE SOCIAL CUSTOMER SERVICE Be the first to answer user’s specific questions on social networks or by email. Thanks to the semantic engine, every public or private request can be automatically analyzed. You can assign a priority to a request, based on its topics or the user profile. Manage tickets and answers through a unique platform. Measure the quality of your service and the speed of your social responsiveness. KEY FEATURES
  11. 11. 11 Maurizio Ferraris CEO Graduated from the University of Milan in Computer Science and expert in business models, communication and digital marketing. He contributed to the start of e-commerce in Italy, to the design and implementation of the main media and finance portals working as a manager at KPMG Business Advisory services, Etnoteam (now NTTData) and TASNCH. With the arrival of the social media phenomenon, he became co- founder of BEWE where he has the role of President as well as creator and professor of the Bewe Digital Academy. Stefano Tonella COO Graduated from Economy & Management of Arts, Culture, Media and Entertainment at the Bocconi University in Milan, has been involved from the beginning with the world wide web and the new digital media, working as the person in charge of Digital Distribution and New Media for Ponderosa Music & Art and independent consultant for various players in the music industry. In 2008, with business partner Dario Manuli, founded Beatall srl, a startup specialized in social media and communication consulting and services. Beatall later on became BEWE, where he has the role of Chief Operating Officer and principal designer of the ROIALTY platform. Dario Manuli Product strategy director Graduated from Economy & Management of Arts, Culture, Media and Entertainment at the Bocconi University in Milan, started his professional career in digital marketing working between Milan, New York and Mumbai. In 2008, with business partner Stefano Tonella, founded Beatall srl, a digital native company specialized in innovating consulting for the strategic use of social media. Beatall later on became BEWE, where he is in charge of social media analytics and product strategy. Furthermore he is lecturer at Bocconi University and BEWE Digital Academy. linkedin.com/in/maurizioferraris linkedin.com/in/stefanotonella linkedin.com/in/dariomanuli Vieri Emiliani Product Innovation Director Graduated from Physics and expert in information access management. Since 2000 responsible for the main development projects at Autonomy Italy. From 2002 to 2007 CTO at Volocom, where he managed R&D projects in collaboration with several Italian universities. Entrepreneur and technical manager with a strong focus on innovative projects and technologies in the field of information access management, he is co-founder of Intext, BEWE’s joint partner for the semantic data platform layer. linkedin.com/in/vieriemiliani linkedin.com/in/giamma linkedin.com/lorenzo-melegari Gianmaria Clerici Delivery Manager Graduated from the University of Milan in Computer Science, started working with the glorious Olivetti and with them he transferred, in 1989, to Silicon Valley in their R&D center. In Silicon Valley has worked as principal developer/ SW architect for various SW/internet companies, small and large, like Oracle, Healtheon/WebMD, Epicentric/Vignette and Bridgestream. After 22 years he has returned to Italy and from 2013 has taken the role of Delivery Manager for the BEWE’s Development Factory. Lorenzo Melegari Service Innovation Manager Graduated from Computer Engineering at the University of Parma, passionate about distributed systems, data mining, search engines and natural language processing. Since 2008 has been involved in developing high performance semantic annotators, knowledge reasoners and distributed search systems. He’s now principal consultant at BEWE where he is responsible of the ROIALTY Platform back-end technology stack. KEY TEAM MEMBERS
  12. 12. ROIALTY SRL Via Stefanardo da Vimercate, 28 20128 Milano - ITALY ROIALTY LTD 90 Long Acre, Covent Garden London WC2E 9RZ - UK info@roialty.com www.roialty.com roialty.com MILANO | LONDON | PARMA CONTACTS

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