SCA Digital Ratings - July 2014

1. JULY 2014
statistics sourced from:

2. SCA DIGITAL – JULY DIGITAL RATINGS
Slide 3 Commercial Radio Unique Audience (UA)
Slide 4 Commercial Radio Unique Audience (UA) by Brand
Slide 5 SCA Network Australian Avg. Daily Unique Browsers
Slide 6 Today Network Australian Avg. Daily Unique Browsers
Slide 7 Triple M Network Australian Avg. Daily Unique Browsers
ALL DEVICES
Slide 9 Top Australian Publishers (All Devices)
Slide 10 Top Multi-Category Entertainment Brands (All Devices)
Slide 11 Top Radio Brands (All devices)
Slide 12 Radio Groups Online Daily Reach - New South Wales
Slide 13 Radio Groups Online Daily Reach - Victoria
Slide 14 Radio Groups Online Daily Reach - Queensland
Slide 15 Radio Groups Online Daily Reach - Western Australia
Slide 16 Radio Groups Online Daily Reach - South Australia
Slide 17 Radio Groups Online Daily Reach - Australian Capital Territory
Slide 18 Radio Groups Online Daily Reach - Tasmania
Slide 19 Radio Groups Online Daily Reach - Northern Territory
MOBILE
Slide 21 Top Australian Mobile Publishers
Slide 22 Top Multi-Category Entertainment Mobile Brands
Slide 23 Top Mobile Radio Brands in Australia
Slide 24 Top Mobile Optimised Publishers in Australia
Slide 25 Mobile Share of Daily SCA Radio Browsing

5. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – JULY 2013 - JULY 2014 – SCA Network National
SCA Network traffic increased 69%
year on year in Australian Average Daily
Unique Browsers 206,774
Driven by Shows, Social, Sport, Celebrity and Mobile Browsers.
SCA NETWORK
AUSTRALIAN AVERAGE DAILY
UNIQUE BROWSERS

6. Source: Nielsen Online Ratings - Market Intelligence (Domestic) – JULY 2013 - JULY 2014 – Today Network National
Today Network traffic increased 78%
year on year in Australian Average Daily Unique
Browsers to 133,375
Driven by Shows, Social, Celebrity and Mobile Browsers.
TODAY NETWORK
AUSTRALIAN AVERAGE DAILY
UNIQUE BROWSERS

7. Triple M Network traffic increased by 66%
year on year in Australian Average Daily
Unique Browsers to 69,124
Driven by AFL, NRL, Social and Mobile Browsers.
Source: Nielsen Online Ratings - Market Intelligence (Domestic) – JULY 2013 - JULY 2014
Triple M Network: Five Triple Ms & Triple M Classic Rock Digital
TRIPLE M NETWORK AUSTRALIAN
AVERAGE DAILY UNIQUE BROWSERS

8. ALL DEVICES
statistics sourced from:

18. FAIRFAX RADIO

20. MOBILE
statistics sourced from:

26. Southern Cross Austereo (SCA) each month reports Australian digital ratings. Data solely sourced
from Nielsen Market Intelligence (Domestic) and Nielsen Answers.
SCA also reports ‘Brands’ as collated and approved by Nielsen and not ‘Ad Networks’, which are
synthetically created by publishers for commercial scale purposes.
Publication of this data is intended for personal use and should be seen as a reflection of business
performance or forward looking statements that are always given to the market and shareholders
first. Any comments in regards to this data or any claims of misreprestation should be addressed to
clive.dickens@sca.com.au
statistics sourced from: