2. Katy Perry – This Is How We Do
This music video conforms to the pop genre by using loads of bright colours in
costumes, props and backgrounds. They are attracting the viewers with the fun
cartoon 3D images that come to life and the excitement through each different
scene targets the younger generation. The whole video is engaging as every lyric
Katy Perry sings, there is an object or background that corresponds with it.
3. Katy Perry – This Is How We Do
Katy Perry’s outfits are conventions within the pop genre and it is a common
expectation to see them in music videos. The video generally talks about
partying and drinking with friends. Many shots are used such as: establishing
shot, long shot, mid shot and close/extreme shots on Katy Perry’s face to
highlight her make-up and hair.
4. will.i.am ft. Cody Wise – It’s my Birthday
This music video simply illustrates receiving lots of money for your birthday and
spending it or having fun with your friends. The beat is catchy and it also
involves a fun dance routine, with every scene attracting the viewers with a
different Viner in each one. Each scene is perfectly constructed to make sense
with the lyric being sung by either will.i.am or Cody Wise.
5. The transitions between will.i.am and Cody Wise are consistent and for the first
time, this music video is made with loads of 7 seconds vines put together. It
features popular Viners such as Alphacat, Jessica Lesaca, Liane V, King Bach, etc.
will.i.am ft. Cody Wise – It’s my Birthday
6. G.R.L – Ugly Heart
This playful music video is about committing a tattoo parlor crime and they are taken
to the police station. Especially in the police car, the quick transitions between the
singers are effective as we can see everyone singing, with a close up on their facial
expressions. In the police station, an appealing dance routine occurs and repeats
again later on.
Each G.R.L members are wearing attractive and different outfits (convention) so they
all stand out individually, but with their on point dance routine, the also stand out as a
girl group. This targets mostly the younger audience.
