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AppCodes - app store marketing toolbox

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A guide through an app store marketing toolbox, AppCod.es.
- App Store SEO
- Competitor Tracking
- Promo Code Dispenser

Published in: Technology, Business
  • Hi dear, I like your post so much, and it is very good. ASO2Top owns professional ASO services to help you promote your app to rank higher and get more app installs. Now it has big sales to get more qualified app reviews and ratings and keywords installs. You can visit: http://www.aso2top.com. Do not miss!
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  • Thanks, very helpful!
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  • @Momo Cynthia The thing is - once you rank for a certain phrase, your position won't change much. So optimisation is all about choosing the right phrases, not about fighting your way to the top.

    Compare this to Google's SEO, where you choose a phrase, but then try to improve your position by building links etc.
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  • Great stuff, thanks guys.
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  • The ranking algorithm is secret and nobody knows it except Apple or Google.
    That's why all you can do - is making internal optimization. But it can't garant you reaching some positions. It can just make your chances to reach TOP positions higher.
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AppCodes - app store marketing toolbox

  1. 1. a practical App Store SEO tutorial ( using the new iOS 10 data )
  2. 2. 3k - 150k free downloads using only App Store SEO you can achieve $300 - $6000 in sales ( based on our experience and the stories we’ve heard from our users ) per month or
  3. 3. this is a search phrase people type it on their phone in the app store search
  4. 4. those are search keywords this is what you give to Apple
  5. 5. search phrases iTunes keywords ≠ - what people search for - you track their position - usually whole phrases - what you give to Apple - just 100 characters - single words - based on search phrases you want to position for
  6. 6. Positioning 101 1. brainstorm your search phrases 2. prepare appropriate search keywords App name & dev name also matters, so don’t repeat it in the keywords. App description, on the other hand - doesn’t matter. Unlike Google SEO, there is not much more you can do if Apple doesn’t put you on top of the result list. That’s why you should focus on looking on phrases with little competition, not just high popularity.
  7. 7. The difference from Google SEO Your goal is not to improve your position. Your goal is to find the search phrases that work. That is because there is no known way to improve your position for a search phrase The best you can hope for is to find phrases that work, and forget the ones that don’t
  8. 8. think of phrases (not just single words!) that people may be searching for search phrase racing game cars game game car highway fast racing custom car drag racing games gt racing crash
  9. 9. racing game cars game game car highway fast racing custom car drag racing games gt racing crash how many results show up for each one? search phrase 34407 35884 225 17 2609 42 79 15 144 result count
  10. 10. search phrase racing game cars game game car highway fast racing custom car drag racing games gt racing crash 34407 35884 225 17 2609 42 79 15 144 result count 98 40 43 15 71 33 72 25 43 popularity good phrases because count < 100 & popularity > 5
  11. 11. search phrase racing game cars game game car highway fast racing custom car drag racing games gt racing crash 34407 35884 225 17 2609 42 79 15 144 result count 98 40 43 15 71 33 72 25 43 popularity “perhaps worth a shot” phrases because count < 500 & ok popularity
  12. 12. search phrase racing game cars game game car highway fast racing custom car drag racing games gt racing crash 34407 35884 225 17 2609 42 79 15 144 result count 98 40 43 15 71 33 72 25 43 popularity “forget it” phrases count > 500, regardless of popularity
  13. 13. racing game cars game game car highway fast racing custom car drag racing games gt racing crash choose iTunes keywords search phrase result count popularity 34407 35884 225 17 2609 42 79 15 144 98 40 43 15 71 33 72 25 43 robots,on,wheels,game,sexy
  14. 14. robots,on,wheels,game,sexy track your position in the store search phrase racing game cars game game car highway fast racing custom car drag racing games gt racing crash result count popularity pos. 34407 35884 225 17 2609 42 79 15 144 98 40 43 15 71 33 72 25 43 20 3 15 2 30
  15. 15. abandon phrases that don’t work (pos>10) search phrase racing game cars game game car highway fast racing custom car drag racing games gt racing crash result count popularity pos. 34407 35884 225 17 2609 42 79 15 144 98 40 43 15 71 33 72 25 43 20 3 15 2 30
  16. 16. search phrase racing game cars game game car highway fast racing custom car drag racing games gt racing crash result count popularity pos. 34407 35884 225 17 2609 42 79 15 144 98 40 43 15 71 33 72 25 43 8 3 2 iterate until every single word gives you a position <10 for a phrase highway, custom, car, gt, racing
  17. 17. search phrase racing game cars game game car highway fast racing custom car drag racing games gt racing crash result count popularity pos. 34407 35884 225 17 2609 42 79 15 144 98 40 43 15 71 33 72 25 43 essence of AppCodes 8 3 2
  18. 18. essence of AppCodes
  19. 19. our other features
  20. 20. results as they appear in the App Store
  21. 21. automatic hints detecting most common mistakes
  22. 22. a quick preview of your chances and competition levels
  23. 23. competitor download estimates & ratings
  24. 24. a guess of competitor iTunes keywords
  25. 25. blog & press mentions (for most popular apps)
  26. 26. and if you mark your competitor here…
  27. 27. and if you mark your competitor here… and click the “competitors” tab…
  28. 28. You get all your competitors in one place!
  29. 29. Words popular in their descriptions
  30. 30. Words appearing in their iTunes keywords
  31. 31. Press releases & press mentions all in one place (perfect when trying to figure out which journalists to approach)
  32. 32. keep in mind: good SEO is just a step towards good sales
  33. 33. you need to have a good conversion rate as well
  34. 34. Make sure that your app is good enough - it’s not yet another flashlight/dictionary/photo app - a game with less than supreme quality but first and foremost - it needs “user appeal” How to do it?
  35. 35. Where is your target market? Do you talk to users from that market? What are your reviews on that market? e.g. we’ve seen devs from Europe claiming they target U.S. but spending 90% of their communication in their home countries true story: - oh yes, we target U.S - says a dev - how many reviews do you have there? - we don’t track those stats outside of Germany
  36. 36. - did you ask anyone outside of your friends & family for a review? - did you discuss the idea on web forums? and on reddit subreddits? - did you visit a local meetup/barcamp and talked to real people about it? - did you talk to bloggers about your idea? “Well, I posted on that one forum one time, and nobody replies” Don’t blame the forum. It’s either your pitch, or your idea that is lousy - you’ve got work to do. If you cannot find at least a dozen people in the Internet, who will be excited by your concept, even the best seo won’t help you. Did you talk to your users?
  37. 37. Treat your first screenshots as an advertisement!
  38. 38. Explain what the app does!
  39. 39. even if your app is horizontal make the first two screenshots vertical you’ll have more space in the store this way
  40. 40. check app ratings in your target country (we recommend AppFigures for that) and ask explicitly for reviews, using AppIrater
  41. 41. - conferences - barcamps, meetups - wherever your target audience hangs out - see who wrote about your competitors, approach them as well Most failures we’ve seen were because either the product was lousy, it had lousy screenshots, or the authors didn’t talk to their customers. Talk to the real people
  42. 42. Your next steps 1. build your competitor list 2. brainstorm the search queries 3. figure out the new keywords 4. update your app 5. make sure you have good screenshots and you ask users for the reviews 6. iterate iterate iterate
  43. 43. and don’t forget to tell your colleagues about www.appcodes.com click to visit
  44. 44. btw. we also recommend these books good basics of PR interface design design in general (we’re unaffiliated with the book authors)
  45. 45. and if you’re building a game, watch this do you have a similar passion? Plenty of people try to build a game because they heard it’s a good business, or they heard of this guy from “Ow My Balls” who had a smashing success. But you cannot achieve success in games unless you live and breathe them. This is different from tools, business and any other kind of apps, where you can usually get decent income while working part time. In case of other apps, it’s all about carving out your own niche. In case of games, it’s about building a supreme product - there arguably are fewer niches. (we’re unaffiliated with the movie authors)
  46. 46. Thanks for reading www.appcodes.com click to visit

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