The document describes conceptual app designs for the Apple Watch. It identifies three personas - a small business owner, avid cyclist, and social media user - and proposes apps to meet their needs. RUN Powered by ADP would provide payroll notifications for the business owner. MapMyRide would let the cyclist track rides directly from their watch. And SWARN would enable quick social check-ins directly from the watch for the social media user. Low-fidelity prototypes were created for each app, iterating the UI and information displayed to be suitable for the Apple Watch form factor.

1. WATCHAPP Concepts
Image: Apple
APP Concepts by Jose Coronado

2. WATCH – APP Concepts
Context:
With the increase of wearables and the
upcoming release of the Apple Watch in
2015 , consumer and enterprise
applications could benefit from extending
their mobile offerings to include
wearables as part of their ecosystem.
Action:
Selected three distinct personas and
applications for this conceptual design
exploration:
• Enterprise: RUN Powered by ADP
• Fitness: MapMyRide
• Social: SWARN
Image: Apple

3. WATCH – APP Concepts
Persona Sketches:
• Barbara Business uses the RUN
Powered by ADP payroll service for her
small business
• Freddy Fitness uses MapMyRide to
track his mountain bike rides.
• Samantha Social uses SWARN to
check in the places she goes to.
Barbara Business, 44
Owns a small business with 4 employees
Uses RUN for her business payroll
“I am on the go all the time, I cannot miss
a payroll. My employees depend on it.”
Freddy Fitness, 31
Works in Wall Street. Avid outdoors
sports person. Uses his mountain bike on
a regular basis.
“I love to be out on the trails. I use
MapMyRide to keep track of my bike rides.”
Samantha Social, 37
Loves social sharing. Uses Facebook, Twitter
Swarm and Foursquare all the time.
“My friends and I are always competing in
the social apps: check-ins, badges, you name
it. Social bragging rights.  ”

4. WATCH – APP Concepts
Process:
Lean UX: Based on the persona sketches.
defined stories appropriate for the Apple
Watch context of use and form factor.
Sketching and Iterating: created low
fidelity prototypes, iterating around UI
elements, actions and information
displayed.
ADP Run – Payroll for Small Business
Short Look Notifications
ADP Run – Payroll for Small Business
Long Look Notifications
MapMyRide SWARN

5. WATCH – APP Concepts
Result:
Produced APP Concepts for each of the
domain areas:
Enterprise, Fitness and Social
RUN Powered by ADP – Enterprise Payroll for Barbara Business
Closed APP, Branded API Integration with iCal
MapMyRide – for Freddy Fitness SWARN – for Samantha Social
Voice control for app actions and navigation – Check In, Any Friends Nearby?

6. @jcoronado1
www.linkedin.com/in/josecoronado/