Social media case study of how JW Marriott created buzz on Social Media about the Indian Food Blogger Awards to be held at JW Marriott Mumbai...

1. India Food Blogger Award
Campaign, JW Marriott Mumbai
11-14 Oct, 2013

2. Index
Objective
 Flow of the event
2 Activities conducted with the hashtag:
• #IFBAatJW (Live Tweeting)
• #LoveForFood (Contest)

3. Index
Twitter Summary: Tweets, Participants
& Reach
Facebook Summary: Total Posts - Posts,
Participants & Reach
Overall Statistics
Impact & Learnings

4. Purpose of the Contest
• To create a buzz on Social Media about
the Indian Food Blogger Awards to be
held at JW Marriott Mumbai
• To increase interactions, fans and
followers through the same

5. Flow
• The activity started on the 11th of October
• A Twitter contest was conducted on the same
day & the winner was awarded an entry to the
event
• A Facebook contest was conducted on 12th &
13th October with the same gratification
• Posts on Facebook & Twitter were put up on
through out the week to promote the contest
as well as the event

6. Flow
• Conversations around the awards were build
up throughout the 4 day campaign
• On the day of the awards i.e. 14th October,
real-time conversations on Twitter engaged
the nominees & guests which helped in
created excitement & buzz
• Finally, Live Tweeting during the award show
kept everyone updated about the activities at
the venue (JW Marriott Mumbai) and the
winners

7. Total Tweets- 488
#IFBAatJW
#LoveForFood

8. Total Participants- 161

9. Total Reach- 324278

10. Tweets by Participants

11. Tweets by Participants

12. Trended
The JW Marriott Handle and Hashtag both trended in India!

13. Total Posts- 16

14. Album Upload

15. Screenshots of Entries

16. Statistics
•
•
•
•
•
•
•
Total Tweets: 488
Total Participants: 181
Total Contest Entries: 308
Total Reach: 4 Lakhs
Total Facebook Interactions: 182
Increase in Twitter Followers: 60
Increase in Facebook Fans: 78

17. Impact & Learnings
• Gained 60 followers on Twitter
• Increased awareness about the Indian
Food Blogger Awards
• Gratified the winners with an exclusive
invite to the event at JW Marriott
Mumbai, leading to word of mouth
publicity

18. Thank You!
Facebook : www.facebook.com/MindShiftInteractive
Twitter : www.twitter.com/Mind_Shifters