Social Media Case Study: How JW Marriott Create Buzz About Indian Food Blogger Awards

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Social media case study of how JW Marriott created buzz on Social Media about the Indian Food Blogger Awards to be held at JW Marriott Mumbai...

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Social Media Case Study: How JW Marriott Create Buzz About Indian Food Blogger Awards

  1. 1. India Food Blogger Award Campaign, JW Marriott Mumbai 11-14 Oct, 2013
  2. 2. Index Objective  Flow of the event 2 Activities conducted with the hashtag: • #IFBAatJW (Live Tweeting) • #LoveForFood (Contest)
  3. 3. Index Twitter Summary: Tweets, Participants & Reach Facebook Summary: Total Posts - Posts, Participants & Reach Overall Statistics Impact & Learnings
  4. 4. Purpose of the Contest • To create a buzz on Social Media about the Indian Food Blogger Awards to be held at JW Marriott Mumbai • To increase interactions, fans and followers through the same
  5. 5. Flow • The activity started on the 11th of October • A Twitter contest was conducted on the same day & the winner was awarded an entry to the event • A Facebook contest was conducted on 12th & 13th October with the same gratification • Posts on Facebook & Twitter were put up on through out the week to promote the contest as well as the event
  6. 6. Flow • Conversations around the awards were build up throughout the 4 day campaign • On the day of the awards i.e. 14th October, real-time conversations on Twitter engaged the nominees & guests which helped in created excitement & buzz • Finally, Live Tweeting during the award show kept everyone updated about the activities at the venue (JW Marriott Mumbai) and the winners
  7. 7. Total Tweets- 488 #IFBAatJW #LoveForFood
  8. 8. Total Participants- 161
  9. 9. Total Reach- 324278
  10. 10. Tweets by Participants
  11. 11. Tweets by Participants
  12. 12. Trended The JW Marriott Handle and Hashtag both trended in India!
  13. 13. Total Posts- 16
  14. 14. Album Upload
  15. 15. Screenshots of Entries
  16. 16. Statistics • • • • • • • Total Tweets: 488 Total Participants: 181 Total Contest Entries: 308 Total Reach: 4 Lakhs Total Facebook Interactions: 182 Increase in Twitter Followers: 60 Increase in Facebook Fans: 78
  17. 17. Impact & Learnings • Gained 60 followers on Twitter • Increased awareness about the Indian Food Blogger Awards • Gratified the winners with an exclusive invite to the event at JW Marriott Mumbai, leading to word of mouth publicity
  18. 18. Thank You! Facebook : www.facebook.com/MindShiftInteractive Twitter : www.twitter.com/Mind_Shifters

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